SMX London Keynote Preview: Brian Fetherstonhaugh

Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne Worldwide will be presenting the keynote address at SMX London next week. We’re extremely excited and honored to have Brian give this talk. He has a unique vantage point on how brands are built, how corporate cultures are created, and what happens as the world goes digital. Brian is a major champion of search within one of the world’s largest advertising agencies.

In the course of the past 25 years, Brian has worked hands-on with many of the world’s leading brands including, IBM, American Express, Cisco, Coca-Cola, Motorola, Unilever, Nestlé, BP, Kodak, and Yahoo!

Earlier this week, Brian sat down and talked with Search Cowboy Bas van den Beld about his role within Ogilvy, how he works with organizations to integrate search with other marketing and advertising efforts and more. Get an excellent foretaste of next week’s SMX keynote in this fascinating interview with Brian Fetherstonhaugh.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Chris Sherman

Chris Sherman (@CJSherman) is a Founding editor of Search Engine Land. He also programs and chairs the Marketing Land Search Marketing Expo - SMX conferences.