This day in search marketing history: March 11
Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.
Topic: Motorola Mobility
Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion
Fitbit-successor wearables will be Assistant-centric devices, supported by BERT.
The evolution of phone marketing
In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage, a price tag that translates to almost $10,000 of today’s dollars, and completely devoid of apps. It also had a 10-hour charge time that only translated into about a half-hour […]
September 15: GTINs Required In Google Shopping Feeds In US And Other Markets
The product identifiers will be required for roughly 50 designated brands.
SearchCap: Mac Spotlight Drops Google, DuckDuckGo Added To Safari & Google Eyes Free
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Big Win For DuckDuckGo: Apple Adding To Safari As Private Search Option DuckDuckGo, the search engine that positions itself as a completely secure and private search engine, is getting a big […]
Google To Bring Always-On, “Eyes Free” Search To App
One of the most interesting and talked about features in the Motorola-made Moto X is always-on voice search. Activated by saying “OK, Google,” it permits totally hands-free search. Unfortunately this standout feature didn’t sell enough handsets to keep open Moto’s much-touted Texas smartphone factory. The “hotword” OK Google also currently works on the Google search app […]
SearchCap: The Day In Search, March 18, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate Just about anyone who has imported a campaign from Google AdWords or uploaded a new keyword set into Bing Ads has […]
Forecast: Google To Lose $1.4B In PC Revs As Search Shifts To Mobile
A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by growth in mobile paid clicks. Some marketers to date have actively […]
SearchCap: The Day In Search, January 30, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q4 2013 Earnings Report $16.86 Billion In Revenues Google announced fourth-quarter 2013 earnings today. Google’s revenue targets beat estimates, while their earnings-per-share did not. Google had revenues of $16.86 billion […]
SearchCap: The Day In Search, January 29, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: People, Videos, News: Twitter Adds New Search Filters Earlier today Twitter announced that it was bringing a number of new search filters to the site. These include: people, photos, videos, news. […]
Google, Android Makers Sued By Apple “Rockstar” Consortium Over Search, AdWords
Roughly two years ago Google and a consortium of companies competitively bid for the vast patent portfolio of bankrupt Canadian Company Nortel Networks. Google initiated the bidding with $900 million but ultimately was outbid by the Rockstar consortium, consisting of Microsoft, Apple, Blackberry, Ericsson and Sony. Google’s final bid was $4.4 billion. Rockstar won the patents for […]
SearchCap: The Day In Search, April 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Potential iOS Market For Google Now Is 2.5X Larger Than Android “Now” Base Google Now for iOS and Android are almost identical in their look at feel. And aside from a […]
SearchCap: The Day In Search, April 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Pulls Related Searches Filter Due To Lack Of Usage Google has quietly removed the “related searches” option from the search tools menu within the Google search results page. When Google […]
Google’s EU Antitrust Settlement Includes Labeling, Mandatory Competitive Links And Third Party Enforcement
The proposed terms of the Google antitrust settlement in Europe have started to come to light, first through a report in the Financial Times, and this weekend, in articles from the Wall Street Journal and New York Times. As anticipated, the primary “remedy” Google is offering involves labeling its own results to distinguish them from third-party […]
SearchCap: The Day In Search, April 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Product Listing Ad CPCs Close In On Text Ads [RKG Report] Are those sweet efficiencies early adopters of AdWords product listing ads saw in their holiday numbers coming to an […]
EU Leans Toward “Labeling” To Resolve Antitrust Claims Against Google
Those hoping for aggressive regulation or changes in the way Google conducts its search business in Europe will likely be disappointed. A new interview with EU Competition Commissioner Joaquín Almunia hints at settlement proposals and remedies now being considered in the Google antitrust case. And, they will probably look a lot like what came out of […]
Growth Of Mobile Search “Like Seeing My Second Child Grow” Says Google Search Chief At #SXSW
The growth of mobile search is like seeing a second child grow up. SEO isn’t bull. The knowledge graph, speech recognition and natural language are search’s biggest challenges. And, he really, really likes Star Trek. That’s just some of what the head of Google’s search efforts, Amit Singhal, shared when talking at SXSW today. Singhal is […]
Google Maps Might Be Banned In Germany Over Patent Infringement
Google Maps may be banned in Germany as the result of a patent infringement lawsuit underway at a regional court in Germany. As FOSS Patents reports, Judge Matthias Zigann told Google today that he’s inclined to hold the company liable for infringing a Microsoft patent that describes a “computer system for identifying local resources and […]
SearchCap: The Day In Search, January 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Will [Not Provided] Ever Reach 100% In Web Analytics? With the news today that Chrome is moving to secure search, marketers may be wondering about the larger picture of using search […]
FTC Closes Google Antitrust Case: “Law Protects Competition Not Competitors,” Not Enough Evidence To Prove “Search Bias”
After 19 months of investigation, political maneuvering, lobbying and intense speculation the FTC has closed its antitrust investigation of Google. The outcome is almost exactly as we reported yesterday and it’s probably legally correct. Google comes away largely unscathed from the process. One can hear the celebrations getting started in Mountain View. The settlement has […]
Report: Google Antitrust Settlement Coming Tomorrow, Opponents Frustrated With FTC
Much is already known about the contours of the likely antitrust settlement between Google and the US Federal Trade Commission (FTC). The terms of the settlement were previously “leaked” (intentionally or otherwise) a couple of weeks ago and critics quickly berated the FTC as having “rolled over.” Broadly speaking, the rumors were that Google would […]
SearchCap: The Day In Search, December 24, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Where’s Santa Claus? The 2012 Santa Tracker List, From NORAD To Google, From The Web To Apps It’s Christmas Eve, and Santa Claus is on his annual trip delivering presents to […]
SearchCap: The Day In Search, December 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Policing Of Duplicate Ad Sitelinks Extensions Misses Apparent Violator — Itself AdWords advertisers know that Google has plenty of policies by which you must abide, like Ad Sitelinks extensions can’t […]
Reports Confirm Google To Escape FTC Antitrust Wrath
Confirming a report from the New York Post last week, the Wall Street Journal and Politico both published articles that said Google would emerge basically unscathed from the FTC’s antitrust investigation. Google will apparently agree to make voluntary changes to various practices and will thus avoid having to sign a consent degree. The voluntary actions, […]
SearchCap: The Day In Search, December 10, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: On Hanukkah Google Adds Festivus Decorations But No Dreidels This week is Hanukkah and typically Google adds holiday decorations in the form of Jewish Stars, Menorahs, Dreidels or other Hanukkah related […]
Google Q3 Earnings Leak: $14.1 Billion, Disappoint Surprised Investors
Google’s Q3 “consolidated earnings” leaked early and are below analysts’ expectations. Search clicks were up 33 percent vs. a year go but CPCs were down 15 percent, probably a result of the impact of lower mobile CPCs. Traffic acquisition costs were also up, as were other expenses. Investors were surprised by the early release and […]
FTC Playing Antitrust Poker With Google And Looking For A Way To Save Face
Last week there was a report that “four out of five FTC commissioners” favored going forward with an antitrust case against Google. The Reuters article in which the claim appeared mentions but doesn’t emphasize the litany of “vertical search” complaints against Google raised by competitors. Those “Google favors its own results” claims have been at […]
SearchCap: The Day In Search, October 4, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s August & September Updates: Panda, Knowledge Graph, Page Quality & SafeSearch Google has announced details on the search algorithm and quality changes made over the past two months – August […]
SearchCap: The Day In Search, September 28, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Does The “Miracle On 34th Street” Thing, Promotes Third Party Maps In App Store In the beloved holiday film Miracle on 34th Street, people at Macy’s department store in New […]
Did Motorola Use A False Address To Slam Apple Maps?
Right as all the negative Apple Maps stories were coming out, Google’s Motorola division created an ad and Twitter campaign to argue that, unlike Apple Maps, Google Maps won’t get you lost. The campaign #iLost, also promoted on Google+, used a specific address as an example of one that Apple wouldn’t get right: 315 E 15th […]
Everybody With A Maps App Is Piling On Apple
It’s a marketing tactic that’s about as old as time itself: When a competitor stumbles, you turn it into opportunity for self-promotion. That’s certainly been the case since the Apple Maps app stumbled out of the gate a week ago on iOS 6. Bing is the latest competitor to call for attention. The company published […]
Local Search Cage Match: Google Vs. Apple Maps (And Siri)
Apple’s iPhone 5 sales appear to be rolling along as the handset receives high praise in most reviews — except for Maps. And as the drumbeat of criticism over Maps continues, some tech journalists wonder if this “fiasco” would have happened if Steve Jobs were still alive. The NY Times Joe Nocera calls Maps an […]
SearchCap: The Day In Search, September 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing News Expands To Your Facebook Feed With Customizable App Bing News wants to be your go-to place for finding out what’s going on in the world today, whether it be […]
Google Doesn’t Require Google Search On Android, Despite What FairSearch & Microsoft Want You To Believe
Fairsearch, a group backed by Microsoft and other Google competitors to lobby that Google isn’t “fair” to them with its search results, has been having a event today to push its view of all that’s wrong with Google. That includes building a myth that Google requires that all Android devices to use Google search. Google […]
SearchCap: The Day In Search, August 30, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Facebook Friends’ Photos On Bing Microsoft announced on the Bing Search blog that you can now search Bing to discover your friends’ photos within Facebook. If you activated the social […]
SearchCap: The Day In Search, August 29, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Apollo’s Giant Leap In Computer Power Is One Small Step For Searchkind With the Apollo moon missions on many minds, after the death this weekend of the first moonwalker, Neil […]
SearchCap: The Day In Search, August 22, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Brings Quora Content Into Its Social Sidebar Bing continues to expand the content that may show up in its social sidebar, with news today that its Quora integration is complete. […]
SearchCap: The Day In Search, August 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What Is In Your Enterprise SEO Toolkit? Enterprise SEO ain’t like the others. As I’ve said before, simply saying “I’m an enterprise SEO!!!” doesn’t make you one. You need different tools, […]
SearchCap: The Day In Search, August 13, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s June-July Updates: Site Clustering, Sitelinks Changes & Focus On Page Quality It’s back. And it’s bigger than ever. I’m talking about Google’s monthly announcement of search quality/algorithm changes — an […]
SearchCap: The Day In Search, June 21, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Sued By Texas Attorney General To Turn Over Documents According to a report in the Wall Street Journal (WSJ), Google has been sued by the Texas Attorney General’s office. The […]