Accessibility can’t stop at the shelf: An $18 trillion lesson for marketers
Why accessibility is emerging as a brand differentiator and a measurable growth driver for modern marketers.
Topic: Unilever
Retail media’s next chapter: Balancing global scale with hyperlocal precision
As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision.
Meta unveils AI chatbots and business messaging tools
Meta introduced a suite of new AI-powered solutions including AI chatbots on Messenger, paid marketing messages on Messenger and more.
Search Engine Land Awards 2023: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 23.
8 Twitter alternatives marketers need to know about
Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to?
Advertisers slow to return to Twitter despite Musk’s claims
“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”
More Google Ads changes and SERP fluctuations; Thursday’s daily brief
Plus, hop on Twitter trends
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms.
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains slow We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue […]
Facebook Ads boycott: What will be the measure of success?
Claiming the advertiser boycott as a success or failure won't likely be clear cut.
Updated: The brands boycotting Facebook and Zuckerberg’s response
Coke, Honda, Verizon, Starbucks, Unilever, Pepsi and numerous others are pausing social media and backing Stop Hate for Profit.
CPG giant Unilever announces no more Facebook, Twitter ads through 2020
We have entered an entirely new and higher stakes era of digital activism.
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.
With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?
Move is ominous for all companies "aggregating and anonymizing" user behavioral data for third party sale.
SearchCap: Google hotel packs, impression share target & user comments in search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cast your vote: Let’s give ‘exact match’ real meaning with a new nameNov 19, 2018 by Ginny Marvin We’re holding a totally unauthorized vote to rename exact match. Cast your best […]
Elite SEM acquires CPC Strategy with an eye toward growing its Amazon practice
The e-commerce-focused agency has more than 125 employees and a proprietary retail search advertising optimization platform.
SearchCap: Google replacing video boxes, hoarding content & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google changed the way it works, and no one really noticed Jun 19, 2018 by Patrick Stox If you missed the changes Google made late last year on labeling country services, […]
SearchCap: AMP Stories, Google Shopping links & more search refinements
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP Stories: The new Accelerated Mobile Pages format from GoogleFeb 13, 2018 by Michelle Robbins Does this doubling down on the mobile framework by adding the new, heavily visual and interactive […]
SearchCap: Apple Maps Choices, Google RTBF Solicitations & AdWords PLA Test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reassess How You Prioritize Your E-Commerce PPC Campaign BuildsOver the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically. With the rise of Google Shopping and […]
Search In Pics: Google Burgers, Android Dress Up & Inflatable Android Robots
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
The Stories Brands Can Tell In Social Media
Since its invention towards the end of the 20th century, the Internet has changed a great many things. And one of the things that is has done time after time is dismantle business models that had seemed, until its arrival, absolutely rock solid. From music to publishing to TV, the Internet has swept away seeming […]
SMX London Keynote Preview: Brian Fetherstonhaugh
Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne Worldwide will be presenting the keynote address at SMX London next week. We’re extremely excited and honored to have Brian give this talk. He has a unique vantage point on how brands are built, how corporate cultures are created, and what happens as the world goes digital. Brian is […]