The Midwest Earthquake & Search Engine Responses

The Midwest of the US was rocked by an unusual 5.2 earthquake. Looking at
Google Trends, which shows popular
recent queries, I can see people immediately hit the search engines with queries
like

illinois earthquake,

chicago earthquake, and

midwest earthquake. So how did the search engines do? Especially when search
engines are supposed to be providing better direct answers for queries like
this? Not particularly well. Google alone came through with news results on a
general search. All four did better with specific searches.

First, I checked what you’d get just for a search on [earthquake] at the
four major search engines:

Google on
earthquake:

Not bad — news search results right at the top.

Yahoo on

earthquake:

Zilch. Bad on you, Yahoo.

Microsoft on

earthquake:

Nice explanation, but no news results despite
Microsoft’s upgrade of news searching this week. But
if you hit the

Recent Earthquakes suggestion on the right hand side, then you got this nice
display:

Sadly, that gives results focused only on California and Nevada. And they’re
not really results all indented under the top listing, but rather links to more
info deeper within that particular site.

How about Ask.com? For
earthquake:

Overall, I’d say Google took it for being most helpful. But how about for a
more specific query like [midwest earthquake]? Here, Ask
gives what
I know it is capable of,
a nice display of recent earthquakes at the top of the page:

But pity it doesn’t do this for a general search. Earlier this week, I
heard
on Twitter from GrammarGirl that there might have been an earthquake near Reno.
There was. But if
I hadn’t known the location, I wouldn’t have gotten much help from Ask.

Getting specific also gave me news results at the top of the page from Yahoo
and
Microsoft, while Google continued to perform as well as before. The Yahoo and
Microsoft changes:

Overall, I wish I’d seen more "direct answer" style boxes like Ask provided
on a general search from all the major search engines. At the very least, I
should get news results — and in this, only Google did the right thing for a
general query. FYI, see also
Visualize Earthquake
Data In Google Earth for looking at earthquake information within Google
Earth.