Google shares automatically-created assets FAQ and marketers give their verdict
Ginny Marvin, Product Liaison at Google, has addressed some of the most asked questions she receives about ACA.
Topic: Affordable Care Act
This day in search marketing history: January 5
Google AdWords introduces click-to-call ads, plus: IndexNow WordPress plugin, AdWords 2x budget change, search being solved and more.
Health insurance advertisers in the U.S. now required to pass Google Ads certification
Similar to Google's certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers.
Graphiq Search: FindTheBest Becomes Knowledge Graph Engine
The world’s most extensive “knowledge graph” may not be at Google. Vertical search site FindTheBest (FTB) has rebranded and relaunched as Graphiq, a data visualization or knowledge graph search engine. Using a huge volume of data sources, automation and human editorial oversight, the company says that it has created “the world’s deepest and most interconnected Knowledge Graph, featuring 1,000 collections, 1 […]
Yahoo 2014 Search Trends: Ebola Ranks No. 1 For Top 10 Searches & Most Searched News Stories
Following Ask.com last week and Bing on Monday, it’s now Yahoo’s turn to share its most popular searches for the year. Mayer’s site released its top searches for a number of categories, including most popular searches overall, top obsessions, and news stories, as well as offering up a few Tumblr lists. Ebola ranked No. 1 […]
On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google
Health insurance advertisers spent more than $103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. When analyzing the top 20 keywords by spend, AdGooroo found that an average 171 advertisers […]
The Search Agency: CPC Increases Across The Board, Weaker Bing Ads Spend In Q4 2013
The Search Agency released its Quarterly State of Paid Search Report today with Q4 performance data among its client set that spans several industries with global spend. The report shows paid search spend rose 37.4 percent year-over-year. Mobile Growth Drives Higher CPCs The Search Agency has reported rising CPCs for several quarters now including large […]
Yahoo’s Year In Review Includes Top Searches For 2013 & First Ever Posting Of Top Tumblr Trends
Yahoo has assembled an impressive list of search trends for 2013, covering 38 different “Top Searched” lists on everything from top searches overall to top searched cookies (yes, the ones you eat). For the first time ever, Yahoo included top trends on Tumblr in its year in review, highlighting the most viral blogs on Tumblr, […]
Ask.com Posts Most Popular Questions Of 2013 Without Waiting To See What Gets Asked In Dec.
It’s not even Thanksgiving week, but Ask.com has posted its Most Popular Questions and Search Terms for the year, listing 2013’s top ten trending terms for news, celebrity and entertainment, and political searches. According to the site, the Royal Baby ranked No. 1 for the top searched news term of the year, with the corresponding […]
SearchCap: The Day In Search, November 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Shopping Adds New Consumer Features Ahead Of The Holidays Google is continuing to tweak the Google Shopping experience ahead of the holidays. With its sights set on Amazon, this week, […]
The Big Ask Of 2012: Do You Search For Team Kstew Or Rpatz?
Ask.com’s 100 million users remain almost as loyal as Twihards, prompting us to ask if searchers are on Team Jeeves or Team Diller when putting in their queries. For the 2012 installment of the series in hot searches, Ask added a new twist to the searcher saga, layering in a thicker plot and seeking a […]
VP Debate Spurs Searches Like “Shirtless” (Ryan), “Laughing” (Biden) & Other “Malarkey”
There’s a kind of Pavlovian response that happens with major national events in the U.S. (and probably elsewhere): internet users taking to the web to comment on and/or learn more about what they’re experiencing. As expected, conversation spiked on social networking sites during the Vice Presidential debate last night. Twitter says there were 3.5 million […]
Obamacare AdWords: Partisan Outrage Or Public Education?
The phrase “Obamacare” was intentionally concocted by health care opponents to create a negative impression or connotation in an attempt to defeat the program. The phrase stuck and is now widely used by some in the media. That’s all according to Wendell Potter, a former health care industry PR executive who’s written a disturbing book […]