This day in search marketing history: January 5
Google AdWords introduces click-to-call ads, plus: IndexNow WordPress plugin, AdWords 2x budget change, search being solved and more.
Google AdWords introduces click-to-call ads
In 2010, Google sent out this notification to AdWords advertisers:
“your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your website.”
What Google was saying, simply, was that it would allow phone numbers to display in ads and would charge advertisers when calls were initiated accordingly.
As we described it at the time, this was effectively a “pay-per-phone call” but the cost per call is the same as a click.
Read all about it in Google To Introduce Click-to-Call (Billing) in Ads on Mobile Devices
Google would later introduce click-to-call phone numbers Jan. 28 on the Inside AdWords blog.
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2022: The problem started in Google Search Console’s user interface in November 2021, when “Full Users” saw their status as “Delegated Owners” within the settings ownership verification section.
2022: The WordPress IndexNow plugin enabled automated submission of URLs from WordPress sites to multiple search engines without the need to register and verify your site with them.
2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings.
2018: Search marketers weighed in on their experiences since the change took effect. Many had experienced no issues. But for others, the change wasn't good.
2018: And when Google said “devices,” that included Android smartphones, tablets, TVs, headphones and Google Home smart speakers.
2018: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
2017: Bing started delivering carousel-styled search results with images that link to a wide variety of exercise options on searches for [workouts], [exercises], [yoga] and [Pilates].
2016: Here's what the move meant for those managing Bing Ads campaigns.
2015: GM announced a range of new OnStar 4G LTE services, including “AtYourService,” featuring partners like Dunkin’ Donuts and Priceline.com.
2013: Many people suddenly noticed a long-standing redirection that Google had in place for those not using Android or iOS devices.
2012: Google confirmed it had expanded the trial of the lead generation format to additional advertisers.
2012: Google revealed its latest overview of 30 search tweaks that happened in December 2011
2012: The SMB-specific component of social media spending was roughly $1.14 billion
2012: This additional seed of Series D financing brought the total money raised for Trada, the crowdsourced PPC marketplace, to $17 million.
2011: Despite a principled stand against censorship and the subsequent revelation that Chinese government surrogates were behind Gmail hacking, the company was contemplating a “return” to the Chinese market.
2011: An AdWords ad appearing for the query “obamacare” led to a landing page on the official government site HealthCare.gov.
2011: Google was again sued over privacy issues related to the launch of Google's failed social network.
2011: StumbleUpon had a 43% share of social media referrals, while Facebook had 38%, according to StatCounter. Facebook would have the last laugh, as StumbleUpon shut down in June 2018.
2011: Live blogging of Microsoft CEO Steve Ballmer’s talk at CES in Las Vegas. (Bing was only mentioned in passing, briefly as part of Windows Phone 7.)
2011: The SEC was in the early stages of an inquiry over rules concerning the dividing line between public and private companies.
2011: “Built entirely for tablet,” this was a different UI than previous versions of Android.
2011: An at-a-glance look at how Roku, Apple TV, Boxee Box and Google TV measured up against each other.
2010: Google said: “Images in ads are only classified as non-family safe when they are found to contain adult content.”
With Mobile Ad Networks Being Snapped Up By Google And Apple Will Yahoo Or Microsoft Be The Next To Buy?
2010: The mobile market was real – and red hot.
2010: Google said it was working to fix a bug in Google Suggest that was blocking search suggestions related to Islam.
2010: The lights were spread across several stories and in green. It spelled out the name of Microsoft’s search engine, Bing.
2010: The Nexus One was a widely expected Google Phone that Google apparently closely developed with handset maker HTC, running the Android mobile operating system.
2009: Several of Google’s top executives (including CEO Eric Schmidt and co-founder Larry Page) donated significant amounts toward Obama’s inauguration galas, dinners and receptions.
2009: Both Google and Baidu have failed to take “efficient” actions to remove content from their results after being notified of issues.
2009: Mayer said that “while search is 90 per cent solved, the last 10 per cent will take decades to complete.” Mayer didn't leave Google until 2012, to become Yahoo's CEO.
2009: Some scholars were worried that Google users would be more likely to search for narrow information than to read at length. What a crazy idea. ... Oh wait.
2008: Including the ability to embed presentations into a page of any site.
2007: Not surprisingly, they all would have loved to hire Cutts.
2007: He joined Google to help work with advertisers to create effective, measurable video advertising.
2007: Clustering of the results, auto-generate a sitemap for Google.com’s crawler and more.
2007: Yahoo Local let you add your business within about 24 hours.
From Search Marketing Expo (SMX)
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- New Year, New Look For Search Engine Land’s SMX Search Marketing Conference
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
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