3 PPC priorities to focus on in 2027
As advertising platforms take more control of media buying, advertisers need to rethink what they can control
Topic: Algorithmic trading
How to tell which Google Ads controls actually control anything
Some Google Ads settings are firm rules. Others are suggestions. Knowing the difference can prevent slow, invisible performance losses.
Human vs. machine: What happens when groas runs your Google Ads
One version of this story is AI replacing your entire PPC team. The truer one: Humans direct, the machines execute, and then the numbers move.
Google expands Smart Bidding Exploration, adds Promotion Mode
Google is adding new ways for advertisers to scale campaigns while maintaining tighter control over efficiency targets.
Why too many micro-conversions hurt PPC performance
Overusing micro-conversions can distort CPA and ROAS. Learn how to structure signals to align PPC performance with real revenue.
Why better signals drive paid search performance
Algorithms optimize what they’re given. Learn how signal quality, conversion data, and KPI alignment shape paid search performance.
When Google’s AI bidding breaks – and how to take control
Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.
YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns
Google is testing retroactive cost reductions in Demand Gen tCPA campaigns, giving advertisers a financial buffer when early performance falls short.
Google Ads tests ‘View-Through Conversion Optimization’ for Demand Gen campaigns
You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.
Google Ads target ROAS: Everything you need to know
Learn about conversion value, how Google’s Target ROAS bidding works, and expert strategies to use Target ROAS effectively.
Mastering Maximize conversions bidding in Google Ads: A 3-minute guide
All there is to know about Google's Smart Bidding strategy that leverages AI to automatically optimize bids and maximize conversion results.
Google Ads seasonality adjustments now available for Search, Display campaigns
Give Google's bidding algorithms a heads up about short-term conversation rate changes during promotions.
New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns
Mobile app ratings will also soon be among the signals Google uses in automated bidding.
Teikametrics adds hourly bidding optimization for Amazon advertising
The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data.
The AdWords 2x budget change: How’s it going?
Search marketers weigh in on their experiences since the change took effect in October.
Bing Ads launches automated bid strategy to ‘Maximize Clicks’
Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given budget.
The future of paid search buying
Columnist Andrew Ruegger believes that when it comes to what the future holds for paid search, programmatic could be key.
Enhanced Campaigns Countdown: Latest CPC Trends & Mobile Bid Test Results From Adobe
With the July 22nd mandatory migration to Google AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. Today, Sid Shah, Adobe’s Director of Business Analytics for Advertising […]
Google’s New “Automated Rules” Lets You Shoot Your Eye Out
If you're looking for some joy from your AdWords accounts this holiday season and beyond, Google's new 'Automated Rules' tool might only makes things worse. 'Automated Rules' allows users to specify amounts by which to raise or lower bids whenever certain conditions are met, but gives very little guidance on how to do so in lower-risk ways that maximize your return.
PPC Bid Management Tips For The Holiday Season
Data driven anticipatory bidding can turn an ordinary holiday bump into something extraordinary. Here are some tips for how to take apart and act on the data.
Bid Management Automation: Fraught with Questionable Assumptions
Today, there’s no viable “con” position in the “paid search bid management” debate. Either you sing the praises of automated bid management, or you’ll be asked to sit in a dark corner (or cave) and contemplate what possessed you to enter the digital marketing arena. Unfortunately, there are few real debates on the advantages and […]