Topic: Aron Wall

Mr. Google, Tear Down This Google Trends Wall!

About two seconds after Google Trends For Websites came out, people started noticing that one company’s websites oddly had no data available — Google’s own. Google will tell you all about the traffic to competitors like Yahoo and Microsoft but gives away nothing about itself. The same is true for the newly-released Google Ad Planner […]

Yes, Truthiness Is A Credibility Factor Google Cares About

Doing A Fake Story For Linkbait? Disclose — Or Face The Wrath Of Google from last week is still a hot topic of discussion in the industry. In fact, Google’s Matt Cutts posted a more detailed explanation of why a fake story without disclosure is something, in some cases, Google cares about. Matt says, “if […]

Google’s Mysterious Position Six Penalty

One of the most recent Google theories floating through the forums is the “position six penalty.” The signs of being hit by a “position six penalty” is when you see your number one or two rankings shift downwards to position number six in Google. Many people first started noticing this happening in mid-to-late December. Aaron […]

Yahoo Tests Delicious Integration In Search Results

Yahoo has sent word that they are testing integration of data from their Delicious social bookmarking site within the Yahoo search results pages. For some users, a search will now show whether a page listed in Yahoo results is also on Delicious and how it has been tagged. It brings back memories of Yahoo My […]

PPC

Inaugural Werewolves Search Spam Game At PubCon Vegas

Last night in Las Vegas, SEOmoz held a game featuring well-known names in the SEM industry. The game is based on a game called Werewolf, and special cards were created picturing folks in the search marketing industry. Ian Kennedy posted coverage with pictures of the event and Rebecca Kelley from SEOmoz posted her coverage of […]

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Website SEO Health Check Tool

Aaron Wall has released a new tool named the Website Health Check Tool. The tool reviews a site’s title tags, descriptions, URLs, and page status codes. It then returns problems the site may have with missing title tags and descriptions, any duplicate title tags or descriptions, www versus non-www issues, index page health, and error […]

SEO

Yahoo Search Updating Index & Algorithm

We have been noticing reports from several sources of a Yahoo Search index and algorithm update. It is important to note that Yahoo has not yet posted their “weather report” at the Yahoo Search Blog yet. However Aaron Wall, Loren Baker and several forums have noticed major changes at Yahoo Search.

Weird Results At Google Being Reported

AltaVista is now in the top search results for a Google search on SEO? And what’s with all these Chinese pages suddenly showing up. Folks are noting that Google’s results have suddenly seemed to have gotten funky.

Easy Way To Turn Off Google Personalized Results

Aaron Wall reports from the SMX conference on an easy way to turn off personalized Google results. To turn off personalized search quickly, for specific search results, just add “&pws=0” to the end of the URL string in your browser. Here is an example URL string for a search on SEO at Google with personalized […]

Q&A With Seth Godin, Founder & CEO Of Social Search Service Squidoo

Seth Godin is widely known as one of the foremost advocates of “permission marketing,” promotional campaigns that don’t rely on interrupting the attention of your customers, but rather engage them and even turn them into enthusiastic advocates that volunteer time and effort to help you promote your products or services. Godin doesn’t shy away from […]

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Tips On Knowing Whom & What To Trust

I’m an avid reader of Aaron Wall at SEO Book, because he always has great insight. Questioning the Legitimacy and Authenticity of Internet Marketing Advice & Sources from Aaron out today is an especially good read that I’d recommend to anyone trying to understand what to trust, and what not, when it comes to products, […]

SEO: Real Skills That Can Protect Your Traffic

Maybe SEO isn’t rocket science, but the wrong SEO decision (say knowing the difference between a 301 and a 302 redirect) could be costly. That’s illustrated in a Wall Street Journal article today on news search engine Topix and SEO issues in general. A look at that, revisiting Google’s webmaster support efforts plus new confirmation […]

Local Search Best Practices

Kevin Newcomb at Search Engine Watch points to Michael Gray’s blog, where Gray has just begun a kind of all-star line-up of interviews on “local search tips, tricks and secrets” with some industry leading practitioners. These are in-depth discussions and most will be worth taking a look at. Here’s the roster. He has already completed […]

SEO

How Many Words Should My Articles Be To Rank Well?

Aaron Wall has an excellent write up named Optimal Word Count & Web Page Copy Length. In short, Aaron explains that there is “no universal correct or incorrect answer to how much content is right.” Aaron then goes through tips on how to write good content, that is easy to read and “optimized for user […]

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Trust In How To Get Good SEO Clients

How to Get Good SEO Clients by Aaron Wall clearly explains that earning respect and trust in the SEO community is a vital ingredient in getting good SEO clients. Ranking well for “SEO” or “SEM,” Aaron says, is not enough, in “fields which have a bad reputation.” So how do you build trust in the […]

Linkbait Articles & Is It Linkbait Or Link Bait?

Eric Ward mentioned link baiting in his Link Week column this week, which first got me thinking, is it better to say linkbait or link bait? To answer, I did some searches, which in turn brought up some good articles on the topic. And now another good one has come out from Todd Malicoat. So […]