SearchCap: The Day In Search, July 11, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Using Google Mobile App On My iPhone
  So, today, I got my iPhone and I decided to do a quick pictorial on using Google’s Mobile App for the iPhone. So here is my walkthrough:…
• 
  Search In Pictures: Ne-Yo @ Yahoo, Google Maps Sticker & The Yahoo Mobile
• 
  SEM News, Dynamic Keyword Insertion Pros & Cons, & LinkedIn Search Marketing Q&A
  In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “Dynamic Keyword Insertion Pros and Cons” and this week’s free tips…
• 
  YouTube Adding Geographic Search
  Tired of searching for “Paris” (France) on YouTube and mostly seeing video of Paris Hilton? A new geographic search feature (reported first by NewTeeVee) should take care of that. Video uploading users have been able to geotag videos on YouTube but not easily search for video by location. By contrast,…
• 
  Human Hardware: Men, Women and How We Find Our Way
  In one week I’ll be heading off to Europe with my family for a long vacation. During the vacation, we’ll be driving over much of France and Northern Italy, as well as parts of Switzerland, so naturally, I’m beginning to think about how we’ll navigate from destination to destination….
• 
  A New Addition For Your SEO Toolkit: Acrobat Pro 9
  Adobe recently announced their final release of the Acrobat Pro 9 software line, touting new video capabilities that are meant to provide a wider range of interactive publishing capabilities, along with improved engagement methods for end users. What’s unmentioned in Adobe’s press releases on the Acrobat 9 series is that…
• 
  Getting Links From Known, Quality Linkers
  I always like to see what types of link building things that people talk about and/or present. Based on some basic tips provided by Roger Montti in the “Blow Your Mind Link Building Techniques” session at SMX Advanced, this post will expand upon those to describe a specific link building…
• 
  Video SEO for SMB’s: What Does Standing Out Online Really Mean?
  Why all the fuss about the importance of online video SEO for small- and medium-sized businesses (SMBs), as a way to ultimately help to drive action and sales? I get versions of this question on a super regular basis, but instead of trotting out some top-level trends, today I…

Search News From Around The Web:

Applications & Portal Features

• Google Sites on your domain, Google Sites Blog
• Yahoo’s COKE project adds life to front page, Network World
• Popular Posts from Your Google Reader Subscriptions, Google Operating System

Business Issues

• Jerry Yang’s Pledge: Not on My Watch, AllThingsD
• Microsoft’s Yahoo Interest: Patently Paid Search, WebProNews
• Trulia Gets $15 Million More, Screenwerk
• Yahoo director decries "Imperial CEOs" (and no, Yang’s not one of them), Mercury News
• Another key early Facebook employee, Jeff Hammerbacher, is leaving the company, VentureBeat
• Murdoch says News Corp, Yahoo tie-up very unlikely, Reuters
• Solid growth for Google expected despite economy, MarketWatch
• Toogle Many Googlers: Google cutting costs? Hiring slowdown "noticeable," says employee, Valleywag

Local, Maps & Mobile

• Searching on an iPhone can be fun, Official Google Mobile Blog
• Weather Central and Virtual Earth on the iPhone, Virtual Earth, An Evangelist’s Blog
• Google LBC Upgrades Business Communications, Mike Blumenthal
• Learning about Earth, Google LatLong
• New Google Earth 4.3 (beta) Available – Version 4.3.7284.3916, Google Earth Blog

Link Building

• Why Do People Nofollow Unimportant Pages?, Search Engine Roundtable

Paid Search & Contextual

• Bringing Home the Bacon, Yahoo! Search Marketing Blog
• Google’s New Ad Preview Tool Is A Blessing In Disguise, SEM Geek
• Our First Landing Page Critique Podcast: Zilliant.com, PPC Hero
• Tips to make sure your dynamic ads appear as capitalized in adCenter – adCenter Advertiser, adcentercommunity.com

Searching

• Another Insulting Algorithmic Search Result from Google, Search Engine Roundtable
• Artificial intelligence tied to search future, InfoWorld
• Google research echoes Guava’s UK Search Engine Marketing Report, Search Engine War

SEM Industry

• SEO Training at SMX East by Bruce Clay, Inc., BruceClay.com
• The SEO Adrenaline Junkie, Interview with Todd Malicoat, Search Engine Journal
• 3rd Annual SEM Scholarship Contest Winner is, Marketing Pilgrim
• Fun Photo Fridays: Tamar Weinberg & Barry Schwartz at SMX West, Search Marketing Gurus

SEO & SEM

• 5 Tips for Driving Qualified Traffic With Online Marketing – Hello, Is It Me You’re Looking For?, Online Marketing Blog
• A good start to optimizing your site for Google search, Inside AdSense
• Online Negative Reputation Case Studies – That’s Never Been Easier, SEO Smarty
• Site Clinic: You’ve Got Great Usability, Now Start Optimizing, Search Engine Guide
• Splintering SEO and Usability, Cre8PC
• Whiteboard Friday – SEO Site Reviews Steb-by-Step, SEOmoz

Social Media

• Browse Del.icio.us Bookmarks Visually With FavThumbs, TechCrunch
• Google: No Sex in Second Life-Killer Lively (GOOG), Alley Insider
• SEO’s Still Dominating Digg, ShoeMoney

Web Analytics

• Is It Possible To Disable FeedBurner, Performancing.com

Other Items

• Google as the new pressroom, BuzzMachine
• Google China’s Captcha Calculator, Andrew R H Girdwood
• Google hangs with San Francisco mayor, Los Angeles Times

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• NFL Online Brand Penetration Analysis – Great Stats
• Comcast Wins by Engaging the Right People on Twitter
• The Six Ladies of SEO I Would Want to Be Stuck Next to on a Cross Country Flight
• NxE’s Fifty Most Influential ‘Female’ Bloggers
• Getting Links From Known, Quality Linkers
• Relationship Building – 6 Tips For Working in Social Media
• Explore Your Competitors’ Backlinks Beyond Yahoo Site Explorer
• Video SEO for SMB’s
• Calling Matt Cutts To The Bat Phone
• GrayWolf – Looking for Guest Posts
• Your SEO is weak my foolish friends
• Happy 1st Birthday, Sphinn!
• How to Establish a Stronghold on Your Personal Brand Using Profile Names
• Plurk: A Welcoming Microblogging Community
• The SEO Adrenaline Junkie, Interview with Todd Malicoat
• Google Rankings Highly Unstable
• Trade You A Smarte Car For A Link
• The 10 Ultimate SEO Tips of All Time!
• Interview With SEO Expert Aaron Wall
• Major AdWords Quality Score Smack Down Last Night
• Web Analytic Metrics that Matter – Part 1
• 14 Smart Questions to Ask Conversion Optimization Consultants
• What the hell can social media do for me?