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SearchCap: The Day In Search, July 11, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using Google Mobile App On My iPhoneSo, today, I got my iPhone and I decided to do a quick pictorial on using Google’s Mobile App for the iPhone. So here is […]

Barry Schwartz on July 11, 2008 at 3:32 pm | Reading time: 6 minutes

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

Using Google Mobile App On My iPhone
So, today, I got my iPhone and I decided to do a quick pictorial on using Google’s Mobile App for the iPhone. So here is my walkthrough:…
Search In Pictures: Ne-Yo @ Yahoo, Google Maps Sticker & The Yahoo Mobile
SEM News, Dynamic Keyword Insertion Pros & Cons, & LinkedIn Search Marketing Q&A
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “Dynamic Keyword Insertion Pros and Cons” and this week’s free tips…
YouTube Adding Geographic Search
Tired of searching for “Paris” (France) on YouTube and mostly seeing video of Paris Hilton? A new geographic search feature (reported first by NewTeeVee) should take care of that. Video uploading users have been able to geotag videos on YouTube but not easily search for video by location. By contrast,…
Human Hardware: Men, Women and How We Find Our Way
In one week I’ll be heading off to Europe with my family for a long vacation. During the vacation, we’ll be driving over much of France and Northern Italy, as well as parts of Switzerland, so naturally, I’m beginning to think about how we’ll navigate from destination to destination….
A New Addition For Your SEO Toolkit: Acrobat Pro 9
Adobe recently announced their final release of the Acrobat Pro 9 software line, touting new video capabilities that are meant to provide a wider range of interactive publishing capabilities, along with improved engagement methods for end users. What’s unmentioned in Adobe’s press releases on the Acrobat 9 series is that…
Getting Links From Known, Quality Linkers
I always like to see what types of link building things that people talk about and/or present. Based on some basic tips provided by Roger Montti in the “Blow Your Mind Link Building Techniques” session at SMX Advanced, this post will expand upon those to describe a specific link building…
Video SEO for SMB’s: What Does Standing Out Online Really Mean?
Why all the fuss about the importance of online video SEO for small- and medium-sized businesses (SMBs), as a way to ultimately help to drive action and sales? I get versions of this question on a super regular basis, but instead of trotting out some top-level trends, today I…

Search News From Around The Web:

Applications & Portal Features

Google Sites on your domain, Google Sites Blog
Yahoo’s COKE project adds life to front page, Network World
Popular Posts from Your Google Reader Subscriptions, Google Operating System

Business Issues

Jerry Yang’s Pledge: Not on My Watch, AllThingsD
Microsoft’s Yahoo Interest: Patently Paid Search, WebProNews
Trulia Gets $15 Million More, Screenwerk
Yahoo director decries "Imperial CEOs" (and no, Yang’s not one of them), Mercury News
Another key early Facebook employee, Jeff Hammerbacher, is leaving the company, VentureBeat
Murdoch says News Corp, Yahoo tie-up very unlikely, Reuters
Solid growth for Google expected despite economy, MarketWatch
Toogle Many Googlers: Google cutting costs? Hiring slowdown "noticeable," says employee, Valleywag

Local, Maps & Mobile

Searching on an iPhone can be fun, Official Google Mobile Blog
Weather Central and Virtual Earth on the iPhone, Virtual Earth, An Evangelist’s Blog
Google LBC Upgrades Business Communications, Mike Blumenthal
Learning about Earth, Google LatLong
New Google Earth 4.3 (beta) Available – Version 4.3.7284.3916, Google Earth Blog

Link Building

Why Do People Nofollow Unimportant Pages?, Search Engine Roundtable

Paid Search & Contextual

Bringing Home the Bacon, Yahoo! Search Marketing Blog
Google’s New Ad Preview Tool Is A Blessing In Disguise, SEM Geek
Our First Landing Page Critique Podcast: Zilliant.com, PPC Hero
Tips to make sure your dynamic ads appear as capitalized in adCenter – adCenter Advertiser, adcentercommunity.com

Searching

Another Insulting Algorithmic Search Result from Google, Search Engine Roundtable
Artificial intelligence tied to search future, InfoWorld
Google research echoes Guava’s UK Search Engine Marketing Report, Search Engine War

SEM Industry

SEO Training at SMX East by Bruce Clay, Inc., BruceClay.com
The SEO Adrenaline Junkie, Interview with Todd Malicoat, Search Engine Journal
3rd Annual SEM Scholarship Contest Winner is, Marketing Pilgrim
Fun Photo Fridays: Tamar Weinberg & Barry Schwartz at SMX West, Search Marketing Gurus

SEO & SEM

5 Tips for Driving Qualified Traffic With Online Marketing – Hello, Is It Me You’re Looking For?, Online Marketing Blog
A good start to optimizing your site for Google search, Inside AdSense
Online Negative Reputation Case Studies – That’s Never Been Easier, SEO Smarty
Site Clinic: You’ve Got Great Usability, Now Start Optimizing, Search Engine Guide
Splintering SEO and Usability, Cre8PC
Whiteboard Friday – SEO Site Reviews Steb-by-Step, SEOmoz

Social Media

Browse Del.icio.us Bookmarks Visually With FavThumbs, TechCrunch
Google: No Sex in Second Life-Killer Lively (GOOG), Alley Insider
SEO’s Still Dominating Digg, ShoeMoney

Web Analytics

Is It Possible To Disable FeedBurner, Performancing.com

Other Items

Google as the new pressroom, BuzzMachine
Google China’s Captcha Calculator, Andrew R H Girdwood
Google hangs with San Francisco mayor, Los Angeles Times

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