Topic: Atlanta

SearchCap: The Day In Search, November 9, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ‘Think Insights’: Google’s New Research Hub Offers Data Porn For Marketers Lest you think that Google’s product streamlining has completely stifled any new developments, the company has announced a new research […]

Google Expands Offers To Five New Markets

This morning Google is announcing that its Offers product is coming to five more US cities: Atlanta, Chicago, Houston, Los Angeles and Brooklyn (NY). That brings to 24 the number of live Offers locations (although New York City is divided into three distinct areas). Google recently incorporated a broad range of other inventory sources and […]

Google Correlate: A New Way To Research Keyword Popularity & Trends

I love search data. Being able to mine through millions of search queries to find out what people are really interested in is fascinating (and useful!). Google provides search data a number of ways, including Google Trends, Google Insights for Search, and via the Google AdWords Keyword Tool, and Microsoft has some great stuff via […]

Facebook Launches “Social Deals” To Challenge Groupon & LivingSocial

After several months of anticipation Facebook is launching its second deals program: Social Deals. The new effort more closely resembles Groupon-style daily deals, with several twists. The original “Facebook Deals” is now being called “check-in deals” to distinguish it from the new program. Check-in deals are free to users; they’re mobile centric and operate like […]

A New Search Engine for Hotel Rooms: Room 77 Launches

Like “seat guru for hotel rooms,” was my immediate thought; Room 77 is a search engine for hotel rooms. The site is creating and indexing data on hotels in the US and UK (and eventually around the world) that qualify with three stars and above. There’s also an iPhone app launching simultaneously today. There are […]

SearchCap: The Day In Search, October 8, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Time To Think Carefully About Which Country Hosts Your URL Shortener In my “how to choose a URL shortener” article last year, I warned that the country domain that a shortener […]

Bartz: ‘Creepy’ Facebook Could Be Yahoo’s Top Competitor

Yahoo CEO Carol Bartz says Facebook has a “creepy” amount of personal information about its users, and could become Yahoo’s number one competitor because of the value of that data. Her comments came about 10 days ago at the USA Today CEO Forum in Atlanta, and have just been published today on the paper’s website. […]

SEO

Google Airs TV Ad During Super Bowl – But Why?

Perhaps yesterday’s tweet by Google CEO Eric Schmidt put it best. Hell has indeed frozen over. Google has run its first major television ad, during the Super Bowl, no less. Below, the ad, how it has been received, how it compares to other search engine commercials from rivals and some questions about why market leader […]

SearchCap: The Day In Search, October 16, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Testing Comment Search On YouTube Though the level of discourse in YouTube comments will never win awards, Google appears to be quietly testing a comment search feature. You won’t find […]

Forbes.com CEO Spanfeller Attacks Google, Stumbles Into His Own Cesspool

Another publisher is complaining that Google isn’t giving them their “fair share” — this time Forbes CEO Jim Spanfeller. Google makes $60 million off the Forbes brand, he claims (with no proof), and boosting “quality publishers” like Forbes would help Eric Schmidt’s web sewage problem. This is from the publication that sells paid links that […]

And Your Next SMB Advertiser Is…Already An Advertiser

SMBs who wish to advertise online now have many options: vertical sites, local sites, search engines, traditional and new directories; SMB owners need only choose where they would like their business to appear. Online directories are a common choice for advertisers, and the group at Palore chose to examine the more traditional type of national […]

How Does Google Really Handle Flash Content?

Much was made earlier this year of Google’s announcement that they’ve improved the indexing of Flash content. For years, search marketers have warned against building sites in Flash because they weren’t able to be indexed by major search engines; an all-Flash site was a kiss of death where SEO is concerned. More than three months […]

SEO

Q&A With Rob Crigler, Director Of Interactive Marketing For Orkin

Rob Crigler is the Director of Interactive Marketing for Orkin (NYSE: ROL), overseeing online media, DRTV, web dev, Internet yellow pages, SEO, and SEM. Rob has over 20 years of marketing experience, and he has been working in the interactive space for so long that he can actually remember days of the Internet long before […]

Mr. Search Marketer Goes To Congress (Part 2)

Going to Washington, D.C. to represent our industry to Congress was a great honor and the highlight of my career as an online marketer. It happened so fast, I never really had time to think about it, and I’m glad I didn’t because I probably would have freaked out. We had fun, saw the sights, […]

Google Contractor Sues Google Over Google Sky Layer

Lawsuit claims Google stole idea for Sky layer in Earth from News.com reports a Google contractor named Jonathan Cobb is suing Google for allegedly stealing a Sky layer idea from him. Sky layers are data in both graphical and textual form that are used in Google Earth. Jonathan Cobb filed suit in an Atlanta federal […]

From eTours To Commanding Ask.com: Jim Lanzone’s Story

I Fought the Law from the New York Times tells the story of how Ask.com CEO Jim Lanzone abandoned pursuing a legal degree and learned his true passion was for internet companies. Lanzone attended Emory University’s School of Law in Atlanta. He then worked for Justice Hugh P. Thompson at the Supreme Court of Georgia, […]

SEO

Local Mobile Search Provider 1-800-Free411 Touts Patent Against Rivals

USAToday writes about a recently awarded patent obtained by Jingle Networks, which operates the 1-800-Free411 ad-supported directory assistance service. After conducting several searches at the USPTO and elsewhere I was unable to find a copy of the patent itself. However, according to the article: Jingle’s patent, which it bought from inventor Scott Wolmuth, is for […]

PPC

Searcharazzi: Let the Layoffs Begin

Listen up, HR managers, there’s a fresh crop of search employees on the block. iCrossing commenced a round of layoffs this week. Rumor has it that the new CFO, Michael Jackson, is not driving continued growth, but cutting the fat based on profitability of offices and accounts. As of this morning, 20-30 employees have been […]

SEO

The Search-Friendly Appeal Of User-Generated Content

Content comes in all types, lengths, and mediums. From an SEO point of view, we simply know that it’s important—no, crucial—to add content on a regular basis to our web sites. The content we add must be of value to our potential buyers. But truthfully, “writing content” is the most difficult and time-consuming part of […]

SMBs, Paid Search And Self-Service

One of the most challenging aspects of local search is small business (SMB) advertiser acquisition. Everyone is aware, especially Google, Yahoo and Microsoft, that the US SMB market is where the advertiser volume is: almost 99% of US businesses qualify as small businesses (here defined as < 100 employees). According to the US Small Business […]