Microsoft Advertising adds HubSpot integration ahead of holiday season
Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less manual work.
Topic: Audience
Microsoft Ads expands LinkedIn targeting with job seniority filters
Microsoft Ads now lets advertisers target audiences by LinkedIn job seniority across Search and Audience campaigns.
How a ‘client brain’ gives AI the context SEO work needs
Structured client memory helps AI-generated work stay grounded in brand guidance, campaign history, and technical limitations.
7 LinkedIn Ad settings and tactics you didn’t know you needed
LinkedIn’s latest advertising innovations, from CTV ads to predictive audiences, and how to leverage them for maximum campaign results.
How to transform your Google Ads headlines with anti-audiences
Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.
Microsoft Audience network now supports Video Ads
Microsoft says that brands can see up to a 50% higher conversion rate when adding video to their search strategy.
Performance Max import and 6 other new Microsoft product updates
Microsoft may be expecting some big holiday campaign spending this year as it rolls out a Performance Max import solution and 6 other new product updates.
Axios news SEO playbook: Speed, authority and brevity
Ryan Kellett, VP of Audience at Axios, shares how SEO helps this news site compete against the world's biggest news publishers.
Microsoft Advertising offers free stock images for Audience ads
A new partnership with Shutterstock opens up the stock image library to advertisers.
Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit
New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn.
Bing Ads Remarketing Now Available For Search And Shopping Campaigns
Retarget to past site visitors when users search on Bing or Yahoo.
Google Analytics Begins To Roll Out New Benchmark Reports
Google Analytics announced today its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their results to industry standard acquisition and engagement metrics. According to the announcement, users can select reports from among 1,600 industry categories, 1,250 markets and seven size-buckets, with metrics by channel, location, or device […]