Topic: Barack Obama

SEO

SearchBiz: Google’s Balancing Act, Mr. Schmidt Goes To Washington (?), Yahoo’s Next CEO, Autonomy Jumps The Highway, Black Friday Mixed & The Gift Of Smut-Free Free Internet Access

There’s lots of news today and from over the US holiday weekend. Much of it concerns Yahoo and Google, as it often does in this column. The big buzz generated over the weekend was from the UK’s Times Online report that there was a tentative deal reached between Yahoo and Microsoft to buy the former’s […]

SEO

Yahoo! BOSS Adds Key Terms Feature

In July Yahoo! launched their BOSS API, which enables you to “build your own search service”. Today, they’ve expanded the functionality of that API by adding a Key Terms feature. The technology used in Key Terms is the same used for Search Assist, which provides search suggestions and enables searchers to explore concepts related to […]

The New Yahoo CEO: Let The Speculation Games Begin

Wait, they already have. PaidContent posted a fairly comprehensive roundup yesterday of possible successors to outgoing Yahoo CEO Jerry Yang. (Yahoo is up in early trading on the news of Yang’s resignation, which was received favorably by most financial analysts.) PaidContent also poses the question: will the board go with a tech executive or a […]

SEO

Yahoo Layoffs On Dec. 10 & At $11 Yahoo Now Significantly Undervalued?

AllThingsD reports that Yahoo’s previously announced 10 percent reduction in force (layoffs) is set to begin on December 10. However, the post also says that chief Yahoo, CEO Jerry Yang, is not considering leaving his post for now. (NOTE: See update, Jerry Yang Stepping Down As CEO; Resuming Chief Yahoo Role). Yahoo stock is hovering […]

SEO

Search Biz: Schmidt Turns Down Obama; Google Stock Tumbling & More

Google CEO Eric Schmidt may have endorsed Barack Obama for president, but that doesn’t mean he wants to work in the Obama administration. According to Reuters, Schmidt told CNBC that he would not take on the role of “technology czar” if Obama were to ask him. “I love working at Google and I’m very happy […]

SEO

Change.gov Launches, But Can You Find It In Search Engines?

If you’re looking for more about how the Change We Need will be implemented by incoming President Elect Barack Obama’s administration, good news! He’s got a new transition website up: Change.gov. Bad news — you’d be hard pressed to find it in search being both new and being untargeted toward any search terms. SEO 101: […]

Election Results From The Search Engines & Beyond

Today, the United States is electing a new president, voting on one-third of the seats in the U.S. Senate, and voting on all 435 seats in the House of Representatives. An important election? To say the least! And interest in the election results is higher than many of us “experienced” voters can ever remember. Tonight, […]

SEO

What Does Search Activity Say About The Election?

With less than a week to go until U.S. voters choose a new president, Yahoo is sharing what it knows about White House-related search activity. Here are some highlights from Yahoo’s blog post today, which taps into data from Yahoo Buzz:

Google Getting More Political: CEO Endorses Obama

Google is getting more political these days. Yesterday I wrote about the company’s lobbying efforts on behalf of its paid search deal with Yahoo, which isn’t necessarily “political,” but arguably a political necessary. Also yesterday, Google CEO Eric Schmidt decided to endorse (and later campaign with) Democratic presidential candidate Barack Obama. The company issued a […]

Joe The Plumber, The Presidential Debates & Search

Anyone watching tonight’s US Presidential debate between John McCain and Barack Obama heard both candidates speak directly to “Joe The Plumber” several times. No, it’s not a fictional Joe. No, it’s not Sarah Palin’s Joe Six Pack. He’s a real person that Obama spoke to earlier this past weekend about economic concerns and taxation. But […]

Wikia Search Releases Third Party Search Enhancement Platform

Wikia Search, the “open source” search engine that launched to great fanfare earlier in the year, has introduced a new platform (Wikia Intelligent Search Extensions or “WISE”) that allows third parties to provide an enhanced search result—known as a “WISEApp”—for specific keywords. WISEApps allow publishers or searchers to enhance search results, in a similar way […]

Google Gets Political With Voting Tools

Google is mounting a multi-facted campaign to get people to register to vote and actually show up at the polls. There’s a voter information/registration map and a mobile version. There’s also a widget/gadget you can embed in your blog or site. It provides registration information, tied to home address.

PPC

Obama Vs. McCain: Paid Search Keywords

Valleywag (using data from Hitwise) posts about the paid search campaigns of the two major US presidential candidates, over the past 12 weeks. The post shows a list of the actual keywords being used by the campaigns. It’s a fascinating look into their “offensive” and “defensive” strategies concerning paid search.

PPC

Search Marketing & The US Presidential Race, Case Study: Sarah Palin

After reading yesterday about how savvy both US presidential campaigns seem to think they are about search marketing, I decided I’m going to take a closer look at watching them. In particular, I noticed yesterday that both seemed pretty lame when it came to tapping into rising queries that you can spot on Google Trends. […]

PPC

Obama Vs. McCain: Display Vs. Direct Response

The Wall Street Journal analyzes and compares the online marketing strategies, successes and weaknesses of the two US presidential candidates. McCain turns out to be the more savvy search marketer, while Obama does a better job at SEO and is investing more in online display advertising.