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SearchCap: The Day In Search, September 8, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Webcast Tomorrow: Chris Sherman on How Large Offline Marketers Drive Superior Search Marketing ResultsTomorrow over at Search Marketing Now, Chris Sherman will be doing a live webcast on “How Large […]

Barry Schwartz on September 8, 2008 at 5:14 pm | Reading time: 7 minutes

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

Live Webcast Tomorrow: Chris Sherman on How Large Offline Marketers Drive Superior Search Marketing Results
Tomorrow over at Search Marketing Now, Chris Sherman will be doing a live webcast on “How Large Offline Marketers Drive Superior Search Marketing Results,” at 1 PM Eastern. With studies showing that nearly two thirds of searchers do so because of exposure to offline marketing – and nearly 40% of…
Google Launches Newspaper Digitization Project
Google, in partnership with a number of North American newspapers, ProQuest and Heritage, has begun digitizing printed newspapers, making them both searchable and browsable exactly as they appeared in print, including photographs, headlines, articles and advertisements. From the official Google blog:…
Pain Reliever Pages
I’ve been thinking a lot about landing pages lately. Last time, I talked about getting multivariate landing page testing straight. Today, I’ll look at a specialized offer technique that employs what I’ll call a Pain Reliever Page (PRP). A PRP is problem-based (or pain-specific). It addresses a specific consumer…
Can Newspapers Be Saved? Part 2: Potential Solutions
In my last post, I discussed the state of the union for newspapers. As we all know, newspapers have struggled to move their businesses and revenue online, and they have struggled to do it in a way that does not cause massive disruption. This has been discussed and agonized…
By Sea & Sky: Google Floating Data Centers & New “Spy” Satellite
Google has moved off land, into the sea and the sky (space) to further some of its earthly objectives. On Saturday the GeoEye-1 satellite launched into space. The noteworthy thing about this satellite is that it has the highest resolution of any orbiter taking pictures of Earth….
Global Is The New Local For International Marketers
At Agency.com we have the privilege of collaborating with international brand marketers, each with a unique set of challenges in communicating their messages across dozens of languages and cultures. One client is a global property manager with operations in sixty countries. Another is a leading global insurance provider with…
National Advertiser Trade Group Recommends Against Google-Yahoo Search Deal
The Association of National Advertisers, a high profile trade group that represents “400 companies with 9,000 brands,” has sent a letter to Assistant US Attorney General Thomas Barnett in which the group objects to the pending Google-Yahoo search advertising deal….
Happy 10th Birthday Google, Whenever You Celebrate
A number of stories about Google’s 10th birthday have appeared, as rounded-up below. However, the company itself isn’t yet celebrating, as its official birthday has tended to happen on Sept. 27 these days. Make sure to read Google Is 10 Years Old? Finding The Real Google Birthday for more about…
Yahoo Search September 2008 Index Update
Expect the Yahoo Search Blog to make a blog post announcing a weather report sometime today or tomorrow. As I reported at the Search Engine Roundtable a couple hours ago, there are reports of Yahoo Search updating the index and search results. This is a typical sign of a “weather…
Googler For A Day Competition 2008
Google has launched the Googler for a Day competition. The purpose of the competition is to encourage teenagers to “explore the world of Computer Science.” The finalists will be invited for a day at Google’s European Engineering Centre in Zurich. Four Swiss classes will be selected to participate in the…
Live Search Local Listings Center Adds Features
Chris Pendleton posted details about new improvements made to the Live Search Local Listings Center. The Local Listing Center is the place to go to add your business to Live Search Maps. Here are the changes and additions made to the local listing center:…
Rate For SMX East Increases Tuesday
The Early Bird Rate for Search Marketing Expo – SMX East ends at the close of business Monday, September 8. You save $200 on your All Access ticket by registering now! SMX East will be held at the Jacob K. Javits Convention Center October 6-8. Want more information? Check out…