SearchCap: The Day In Search, October 20, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local Business Marketing Tip: Turn Economic Lemons Into Sales Lemonade For The HolidaysThe chain-reaction of foreclosures, mortgage company failures, banking sector woes, and see-sawing stock market are making for a very […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.


From Search Engine Land:

  • Local Business Marketing Tip: Turn Economic Lemons Into Sales Lemonade For The Holidays
    The chain-reaction of foreclosures, mortgage company failures, banking sector woes, and see-sawing stock market are making for a very scary-looking retail season here in the fourth quarter. The U.S. Department of Commerce recently said that business sales have dropped the largest amount in two years, further fueling speculation that the holiday shopping season might […]
  • Google Hosting Live Chat Event Wednesday
    Google has announced the third ever webmaster live chat event is taking place this Wednesday at 9am (PST) or noon (EST). You can register for the event over here, Google will be using Google Moderator for the management of questions. Adam Lasnik is introducing the event, while John Mueller will be presenting for […]
  • OK, We Admit It: Paid Search Works Best for High Intent Prospects
    Since 2002, we who advocate the paid search niche of marketing have been pretty vocal about how much more this stuff can do than people realize. It’s not pure direct marketing, we’ve pleaded. It can do other stuff too! It can sing, dance, weld, flutter, soar, and giggle. It deodorizes, disinfects, […]
  • Google Beefs Up Lobbying Efforts In DC And Among Advertisers To Support Paid Search Deal With Yahoo
    An extensive piece in the NY Times from Sunday discusses the behind-the-scenes drama of the Google-Yahoo paid search deal and how Microsoft has worked to derail it. Consumer and advertiser groups have also expressed objections to the potential arrangement. Entitled “Google Learns Lessons in the Ways of Washington,” it further describes how the Mountain View […]
  • Missing Data In Google Webmaster Tools? Check Your Domain Name
    The Google Webmaster Central Blog has a post on common questions sent to them about data issues found in Google Webmaster Tools. The short answer that Google gives is that if the data is off, then it might be due to your site being listed in Google as both the www and non-www and […]
  • Yahoo Plans Major Layoffs & Cost Cuts
    TechCrunch reports Yahoo is planning of laying off between 1,000 and 3,000 employees. Yahoo Plans Major Cost Cuts, Including Layoffs from the Wall Street Journal expect the cuts to start as early as tomorrow. The cuts come after Yahoo hired consulting firm Bain & Co. to cut costs and improve efficiencies. Yahoo has been struggling […]
  • Microsoft Rebranding Live Search As Windows Live Search?
    The LiveSide blog reports on screen captures showing that Microsoft may be testing rebranding Live Search as Windows Live Search. Here is a snippet from one of the screen captures: As you can see, Microsoft is testing adding in the “Windows” brand, before Live Search. Danny and I have often mocked Microsoft for changing […]
  • SMX West 2009 Registration Now Open
    We’ve now launched the site for Search Marketing Expo – SMX West 2009. The event will be held February 10-12, 2009 at the Santa Clara Convention Center in Santa Clara, CA. Pre Agenda Rate Available We’ve held the line on rates for this year’s show. Register now at the pre-agenda rate of just $995! Once the agenda […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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