Search Ads 360: 3 best practices for advanced PPC marketers
Unlock SA360’s powerful data integrations, advanced bid strategies and automated template management for complex search campaigns.
Topic: BigQuery
Google Merchant Center: Using product data to boost your retail efforts
Track top products, adjust pricing strategies and enhance your retail ROI using insights from Google Merchant Center.
Google Analytics 4 adds new customization features for 360 customers
The new features are only available to 360 customers using GA4 – those still using Universal Analytics 360 are being urged to switch over.
6 reasons your GA4 reports aren’t adding up
Navigate Google Analytics 4 with insights on metric disparities, UI alterations, data thresholds, and more.
11 GA4 training courses to help confused marketers
If you're feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.
Unicorn sightings: The people who love Google Analytics 4 and why
Not everyone is complaining about GA4 – in fact, some marketers love it so much, they think it's 'better' than Universal Analytics.
Google Search Console adds daily bulk data exports to BigQuery
This will allow you to potentially do more analysis with your data in other platforms.
3 SEO tools to build for your clients in Looker Studio
Creating technical SEO auditing, keyword research, and link building tracking tools is easy with Google Data Studio. Learn how here.
How to get the most out of the Google Search Console API using regex
Learn how to extract the maximum amount of data from the GSC API and filter difficult URLs using regular expressions.
Google Ads releases disapproved ads auditor tool
This tool is for developers to integrate into their backends and helps you flag and delete policy violating ads across your accounts.
Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.
SMX replay: Create dashboards that inform and persuade
Sam Marsden of DeepCrawl explains how to use data visualization to get faster buy-in from management and stakeholders.
SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations
Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration.
Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification
Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager.
Google test surfaces user data for publishers as part of new Insights Engine Project
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
SearchCap: Google Flights updates, SEM testing & MarTech Today launch
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Flights now shows expected airfare cost increases & filter for hotel discounts Oct 17, 2016 by Amy Gesenhues During the coming weeks, Google Flights will also roll out email notifications […]