What percentage of your budget should go toward SEO?
Spending on SEO now is an investment in your business's future revenue. Learn the key factors to consider when deciding your SEO budget.
Topic: Borrell Associates
The Yext IPO and the triumph of local SEO
The global market for local listings management may be worth up to $50 billion.
SearchCap: AdWords order IDs, Google changes & SEO forecasts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now you can capture Order IDs to mitigate double-conversion counting in AdWordsApr 19, 2016 by Ginny Marvin Filter out repeat visits to a conversion page from the same device with an […]
Forecast says SEO-related spending will be worth $80 billion by 2020
Report from Borrell Associates argues "marketing services" spending in US is much larger than advertising.
Report: Social Media Spending Threatens To Overtake Paid Search Among SMBs
Borrell Associates has come out with an extensive new report about small business (“SMBs”) and social media adoption. It contains forecasts and spending estimates as well as other data about SMB usage of social media as a marketing tool. There’s a great deal of data already in the market about SMB adoption of social media. […]
SearchCap: The Day In Search, March 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Passes Google (Again) As Most-Visited US Site: Hitwise Facebook.com was the most-visited web site in the U.S. last week, surpassing even Google.com. And this is not the first time it’s […]
The Problem Of Inconsistent SMB Contact Details – Part I
Have you ever thought twice about how to find the correct contact details for a local business – i.e., their name, address, phone number? The answer should be so simple: just Google it. Well, the reality is not that simple. In fact, few questions in the local online search world are as complicated as this […]
Can Locally-Focused Display Ads Make The Phone Ring?
Display advertising and local search have been key points of emphasis for major online search engines and networks in earnings calls over the last several weeks. This raises an interesting question about the interplay between local search and display ads: Can local spend help drive display advertising over the near or medium term? While we […]
Borrell Shines Light On “Local SEM” Churn
Google just completed its now annual local reseller symposium. A terrific event last year, I was unable to attend this year but heard from one attendee that there were many fewer resellers there than a year ago. Print yellow pages, newspapers, webhosting firms, stand-alone local sales channels (e.g., ReachLocal, Yodle) and a range of others […]
SearchCap: The Day In Search, April 2, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Newspaper Publishers & The Video SEO Opportunity
Grant Crowell, of ReelSEO and GC Interactive, published a whitepaper this week discussing the newspaper industry’s opportunity to tap into the increasing popularity of video consumption as a means to drive incremental site engagement and revenue streams. Full disclosure – my company, EveryZing, funded the research, however the findings, recommendations, and editorial content are all […]
Search Biz: MSFT Spends On Lobbyists To Save On Yahoo; Google Book Deal Gets Tentative OK; WSJ Says ‘Extinction’ Threatens Yellow Pages & More
By almost doubling its spending on lobbying, Microsoft managed to kill the Google-Yahoo ad deal and may also have saved itself millions of dollars on a Yahoo buyout. That’s the case made by Declan McCullough today on CNET. McCullough explains that Microsoft spent about $12-$14 million per year on lobbyists between 2005 and 2007, but […]
SearchCap: The Day In Search, July 31, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Report: Newspapers, Yellow Pages Battle For Local Online Advertising Revenues
A new report from analyst firm Borrell Associates contains fairly dire revenue projections for both local newspapers and print yellow pages ($5 billion in projected print revenue losses in five years). The newspaper angle is picked up today by the Wall Street Journal and PaidContent, which both lay out some of the numbers. The report […]
Super Tuesday, Internet Style: How We’re Using The Web In The 2008 Elections
Today is Super Tuesday, which means that voters in 24 states are carefully reviewing their candidate research and doing last minute thoughtful analysis in preparation for voting in the primaries. Well, maybe that’s hopeful optimism, but in any case, the place these voters are turning to for information is increasingly the internet. Makes sense, as […]
Jupiter: Local Online Advertising Will Be Worth $8.9 Billion In 2012
There are now a range of local forecasts in the market, some more bullish and some more conservative. But all generally agree that locally targeted ads in search, display (including video), and classifieds are growing at rates faster than overall online ad growth.
Zillow Comes Out Of Beta, Improves Zestimates
Real estate may be slumping in the real world, but online the opposite is true. Zillow and Trulia in particular have been driving lots of change and innovation in the online real estate segment. Yesterday Trulia released a free publisher platform. And last night Zillow made several announcements. Among them, the Seattle-based site is formally […]
Real Estate Marketers And Their Dollars Shifting To The Internet
Realtors are an interesting segment of the small business market. Of quintessential small businesses (SMBs) and entrepreneurs, in some respects, realtors are atypical. One of them is marketing; realtors tend to be more aggressive and creative than other categories of SMBs. Accordingly, this LA Times article talks about how the mood has shifted and local […]
SearchCap: The Day In Search, December 10, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Local Online Ads Will Reach $12.6 Billion In 2008, Local Search Will Bring In $5 Billion Of That Total
Using an expansive definition of the marketplace, Borrell Associates says that “local online advertising” is worth $8.5 billion today. That number consists of local search, “local banners,” and local video. Banners is the biggest spending category and video the smallest. But Borrell expects local search to grow substantially to become almost 50% of the total […]
Local Classifieds Site Edgeio Shutting Down
According to TechCrunch, classifieds site Edgeio is shutting down after having run out of money. The site was targeting a global audience but was fundamentally local. Edgeio competitor Oodle recently redesigned and appears to be doing well. And the classifieds category continues to gain traffic.
SearchCap: The Day In Search, May 14, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Borrell: Paid Search Rising For Autos Category
Automotive, Recruitment and Real Estate are three especially lucrative and important local advertising categories. They have been historically dominated by print newspapers, to the tune of about $17 billion last year in the U.S. But the Internet is gaining rapidly. A new report from Borrell Associates estimates that advertising in the Automotive category is now […]
How Much Is ‘Local Search’ Really Worth?
Journalists and financial analysts keep asking the question, “When will local search finally take off?” By that they mean ad spending. After all, locally targeted advertising in traditional media such as newspapers, yellow pages, radio, outdoor, direct mail, spot cable/TV and coupons easily exceeds $100 billion annually in the U.S. And consumers have already embraced […]