SearchCap: The Day In Search, December 11, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Topic: Brad Geddes
SearchCap: The Day In Search, December 8, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Ad Planner Adds Features, Opens To Everyone
Almost five months after its debut as an invite-only beta, Google Ad Planner is now available to all Google account holders and has a few new features, too, according to Google’s announcement Monday. Ad Planner is a tool that lets advertisers identify web sites that might be good places to advertise — even web sites […]
SearchCap: The Day In Search, October 27, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, October 24, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, October 16, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, October 13, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, October 3, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Adds Geographic Data To AdWords Quality Score
Brad Geddes reports that Google has updated their AdWords Quality Score to now include geographic information in the quality score algorithm. If you take a look at the Google page on the Quality Score, you will see a line that reads: Your account’s performance in the geographical region where the ad will be shown.
New Year’s Resolutions For Your PPC Campaigns
At the beginning of every year, many people take stock of the last year, their accomplishments, and plan for the upcoming year. PPC campaigns also have a life of their own. From creation to optimization to reaching your goals to more optimization, PPC campaigns have their own life which needs to be evaluated to determine […]
SearchCap: The Day In Search, August 2, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 25, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, June 18, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Adds IP Exclusion To AdWords & Allowed Sites To AdSense
Google has added two features to Google AdWords and Google AdSense that provides both with more control on where and which ads are shown. As Brad Geddes reports, Google AdWords has added an IP Exclusion tool. The tool allows you to block certain IP addresses from displaying your ads. We knew this was coming back […]
SearchCap: The Day In Search, May 16, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
New Google AdWords Mobile Ads Preview Page
Brad Geddes reports a new way to preview your mobile Google ads, without risking the cost of clicking on them. To preview the mobile ads go to: https://www.google.com/m/adpreview.
Putting Search Into The Marketing Mix
Many companies have yet to get involved with search marketing. At Search Engine Strategies New York, panelists on the “Putting Search into the Marketing Mix” offered compelling reasons for including search as a fundamental component of a marketing strategy. The panel was moderated by Gord Hotchkiss, President & CEO of Enquiro, with speakers Curtis Dueck, […]
Turn Your PPC Advertising Campaign Into An Effective Search Marketing Machine
Are you treating your PPC campaign as an advertising outlet or a marketing opportunity? Many PPC advertisers treat the engines as advertising distribution, but fail to create marketing messages. PPC engines have many features that let you have control over ad display, however, if you just use these features to serve ads—then you’re not taking […]
Upcoming Search Marketing Events: March-April 2007
Got some time on your hands? Want to get out and meet people, talk search marketing or improve your search marketing skills? There are plenty of upcoming events if you’re wanting to get out and learn more. Below, a rundown on some of the conferences and training events happening in the next two months.
SearchCap: The Day In Search, Feb. 16, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Pause Individual Ads or Keywords In AdWords But Are There Bugs?
Google announced that you can now pause individual ads or keywords in your AdWords accounts. Brad Geddes has screen captures showing how to do this visually. But Jeremy Mayes reports that some paused campaigns were not completely paused and advertisers were getting billed for clicks and impressions. Maybe the launch of the new AdWords feature […]
Roundup Of Feedback On Yahoo’s Panama Release
Yahoo launched their new ad-ranking algorithm “Panama” this past Monday. Since then, I have collected feedback from the search community on the release. Here is a collection of blog posts, forum posts and opinion on Yahoo’s new quality score factor:
Local Search Best Practices
Kevin Newcomb at Search Engine Watch points to Michael Gray’s blog, where Gray has just begun a kind of all-star line-up of interviews on “local search tips, tricks and secrets” with some industry leading practitioners. These are in-depth discussions and most will be worth taking a look at. Here’s the roster. He has already completed […]
SearchCap: The Day In Search, Feb. 2, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Google Local Ads In Google Earth
Brad Geddes has spotted Google Local ads within Google Earth. We know Google has tested local ads within Google Maps in the past, more than just once. But I have never seen reports of Google Local ads within Google Earth, Google’s desktop based mapping system.