SearchCap: The Day In Search, June 18, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Yahoo’s CEO, Terry Semel, To Be Replaced By Jerry Yang
  The Wall Street Journal reported that Terry Semel has stepped down as Yahoo’s CEO. The new CEO is Yahoo’s co-founder, Jerry Yang. With this change, Susan Decker, former executive vice president and head of Advertiser and Publisher Group, is now president. Semel told the Wall Street Journal, “As we discussed…
• 
  A Portrait Of The Perfect Link Builder
  If you had the chance to hire a full-time employee to engage in content publicity and link building, what type of person would you look for? What sorts of skills would you want? What personal traits would you value? As companies realize that content publicity and link building must…
• 
  Vivisimo’s Clusty The Latest to Mobilize
  Vivisimo has launched Clusty Mobile. As explained in the release: Clusty Mobile simplifies mobile Web searching. . .organizing search results by relevant topics and categories rather than pages and pages of search results . . . [also] Clusty Mobile optimizes all Websites clicked on for mobile viewing….
• 
  Video Display Ads A ‘Strategic Threat’ To Google?
  Gary Price points us to a recent IDC online ad forecast that says search will lose some of its appeal as display (specifically video) ads become more popular and prevalent online. The release identifies this anticipated shift as a “strategic challenge” to Google. While that characterization is attention getting, the…
• 
  ‘Local Search Advertising: Challenges and Opportunities’ Revisited
  Last Thursday I did a webcast for Search Marketing Now on local search called “Local Search Advertising: Challenges and Opportunities.” The slide presentation and a recording of the webcast are available here. Those who didn’t attend can still hear the webcast and access the slides by registering for free….
• 
  YouTube Remixer & YouTube Mobile Go Live
  The YouTube Blog announced that they have launched YouTube Remixer, a Web-based editing tool created by Adobe to edit your videos and mix them with other videos. Hat tip to Gary on this, plus you can see detailed screen captures at Techcrunch. Gizmodo reports YouTube Mobile going live at https://m.youtube.com/….
• 
  Google Adds “IP Exclusion” To AdWords & “Allowed Sites” To AdSense
  Google has added two features to Google AdWords and Google AdSense that provides both with more control on where and which ads are shown. As Brad Geddes reports, Google AdWords has added an IP Exclusion tool. The tool allows you to block certain IP addresses from displaying your ads. We…
• 
  Thoof: Digg Meets Wikipedia Community News Site Coming
  Another Attempt to Match Readers and Relevant News from the New York Times reports on a new social Digg-like site with an element of Wikipedia to it named Thoof. The main attraction with Thoof, which is beta invite only now, is that it will tailor the news based on your…
• 
  Microsoft Launches New & Improved MSN Mobile
  At one point Microsoft appeared to be backing away from the MSN brand in favor of “Live.” That no longer seems to be the case. Today the company launched a new mobile portal, signaling what would appear to be a new commitment to the MSN brand, with Live as the…
• 
  Google Launches Public Policy Blog
  Google has been doing more and more over the past few years to actively influence public policy issues (such as on net neutrality or recently, US immigration) as well becoming more of a potential public policy target (such as on privacy last week). As part of its outreach, the company…

Search News Headlines From Elsewhere

Applications & Portal Features

• Google
  Gears Draws Developers, PC World
• New
  Google Linux Apps Coming Soon, Phoronix
• Google Checkout: Gaining
  momentum, but big retailers wary, Between the Lines

Business Issues

• Microsoft CEO
  calls Google complaint ‘baseless’, ZDNet
• Google
  opens its first regional office, ITP.net

• Google
  deputy general counsel addresses privacy fears, San Jose Mercury News

• Google’s
  breakneck changes stoke privacy fears, Reuters
• Google
  & Yahoo battle in search roulette News, PC Advisor
• China’s
  Alibaba plans HK IPO for $1 bln-report, Reuters
• Search
  engine Quintura gets venture capital funding, Pandia

Conferences

• SES
  Toronto and the Canadian Search Landscape, SEOmoz
• High
  Rankings Seminar Denver, Online Marketing Blog

• Response
  to SMX Seattle: An Expert Review, Pandia

• SMX
  Advanced Soundtrack, Search Marketing Expo Blog
• Danny
  Sullivan’s SMX Advanced Opens Up with a Blast in Seattle, Techpedia

• Action
  Items for the Engines from the SMX Conference, SEOmoz

• SMX
  Seattle wrap-up, Matt Cutts
• SES
  Miami : Search Marketing to US Hispanic & Latin American Markets,
  Search Engine Journal
• SES Latino 2007
  Keynote with Gonzalo Alonso of Google, Search Engine Roundtable
• Tapping into US
  Hispanic and Latin America via Search, Search Engine Roundtable
• Introduction to
  Search Engine Marketing, Search Engine Roundtable
• Search
  Landscapes: US Hispanics and Latin Americans, Search Engine Roundtable
• Search
  Marketing Campaign & Project Management in the Latin Market,
  Search Engine Journal
• Search
  Marketing Campaign & Project Management in the Latin Market,
  Search Engine Journal
• SEM Campaign
  and Project Management, Search Engine Roundtable
• Search Term
  Research & Targeting, Search Engine Roundtable

Local, Maps & Mobile

• Add
  Traffic to Your Mashup (Button + Legend, too)!, Google Maps API Blog

• Gallery
  Update, Google Earth Blog

• Local
  Search for the United Kingdom Launched, Google AJAX Search API

Paid Search & Contextual

• Yahoo!
  Feedback NOT Wanted. Be Quiet, Or Else, Search Engine Journal
• Google’s Move Away
  From Direct Marketing to Selling Branded Ads, SEO Book.com

• The Five
  Characteristics of Highly Effective PPC Specialists, Search Engine
  Watch

• Reader
  Poll: Best Keyword Research Tools, Online Marketing Blog
• Advertisers
  Still Want More Impressions from Google Pay Per Action, Search Engine
  Roundtable

• Search
  Advertising to Lose Importance, Strategic Threat to Google, IDC

• Inside
  AdSense launches in French, Inside AdSense

Searching

• A
  Conversation With Google’s Personalization Guru, InformationWeek
• Talking
  Gayglers with Google’s Bennet Marks, Google Blogoscoped

• Google
  China Removed Cache Feature, Google Blogoscoped

• Microsoft Study Takes
  Navigational Sitelinks a Step Further, SEO By The Sea
• Google
  improves search for fresh documents, Matt Cutts

SEM Industry

• This
  blog’s M.O., Google Blog

• Search Logos
  for Fathers Day ’07, Search Engine Roundtable

• Top
  10 Reasons Vanessa Fox Left Google, WebProNews
• Optimize
  (Parody of Notorious B.I.G.’s “Hypnotize”), Search Engine People

SEO & SEM

• Black
  Hole SEO: Desert Scraping, Blue Hat SEO
• Yahoo Patent Filings on
  Indexing and Advertising Using Geographic Boundaries, SEO By The Sea
• Search
  Results that Enhance a Text, Google Operating System
• Should .gov
  Websites be Automatically Indexed in Google?, Search Engine Roundtable
• EBay
  Subdomain Spammers, Wolf Howl
• Google Still
  Displaying Their Own Search Results in Google.com, Search Engine
  Roundtable
• Google “Buffy”
  Update – June Google.com Update, Search Engine Roundtable

Social Media

• Export
  Your Google Bookmarks, Google Operating System
• The
  Many Uses of Twitter, Techpedia
• Ning
  Rolls Out Facebook App Builder: Embed Your Social Network In a Social
  Network, Techcrunch

Video & Image Search

• Flickr
  curtails German photo sharing, News.com
• CNN
  and YouTube Keep Reporters Dangling, New York Times

• What’s the Best
  Format to Name Images for Search Engines?, Search Engine Roundtable

Other Items

• 7
  Reasons Why Retailers Should Advertise with Shopzilla.com, PPC Hero

• EBay
  Moves to Recharge Its Auctions, New York Times
• Network
  Solutions Earns Authorized Google AdWords Reseller Status, Press
  Release

• Prices2Go:
  New Mobile Shopping Search with Results from Shopping.com,
  ResourceShelf

• Health
  Search Engine Healia Acquired by Meredith Corporation, Bill Hartzer
• Brazil
  Indians, Google to fight logging, Seattle PI