SMX West: Content, your brand and the battle for customers
When it comes to SEO, Wil Reynolds argues that we need to stop focusing on the algorithm and start focusing on the audience. Columnist Erin Everhart recaps his presentation from SMX West.
Topic: Brand loyalty
Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches
New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a “Known retailer” when deciding what search results they click on. That […]
Study: Many Searchers Choose Google Over Bing Even When Google’s Name Is On Bing’s Results
In a recent study by SurveyMonkey examining SEO assumptions, respondents were given two search result pages, one with a page header labeled “Google” and the other with a page header labeled “Bing,” and asked which page of results they preferred. Even when the page header labels were swapped, more users preferred the Google search results. […]
“Better Than Google” Claims: Why Doesn’t Anyone Believe Them?
Microsoft continues to run online its Pepsi-Challenge style ads “Bing It On,” in which a majority of users prefer Bing in a “blind comparison test” with Google. Despite the commercials and despite Microsoft reporting that after extensive testing users preferred Bing 2:1, people generally express skepticism. People simply don’t buy the campaign. Another recent study […]
How Local Businesses Can Leverage New Facebook & Foursquare Features
Recently, Facebook and Foursquare announced new features that will drastically change the ways local businesses leverage the social networks to build customer loyalty and drive new sales. With Facebook, the introduction of Graph Search provides businesses with greater incentive to invest time and effort in their presence on the site so they can appear among the […]
CPG & Paid Search: 4 Tips to Build Deeper, More Cost-Effective Bonds With Consumers
Paid search at its core is a dynamic, competitive, ever-changing auction space where retailers and brands alike are competing to get in front of the same consumer. But with so many different calls to actions, different price points, and different sources of information appearing within every search, how do you set your brand apart and create a loyal consumer in an efficient and affordable way?
SMX East 2010 Slide Video: Search & Diapers – A Tight Fit? Search Marketing & Consumer Packaged Goods
Search & Diapers – A Tight Fit? Search Marketing & Consumer Packaged Goods Presentations from SMX East, October 2010 Why on earth would manufacturers of consumer packaged goods – typically inexpensive, low-margin commodity items – be interested in search marketing? Because search is uniquely positioned to strengthen brand loyalty, engage community, and even facilitate online […]
Remember To Connect With Your Brand Loyalists
Having a well known brand can be a wonderful thing—you have a base of customers who know and trust your offerings. However, marketers often ignore this brand loyal segment, and chase after new customers instead. While developing new business is a necessity, marketers shouldn’t let existing customers get left behind.
Bing Cashback: Don’t Leave Your Piggybank On The Table
As early as Fall 2008, Microsoft set off on a crusade to openly evangelize what would become “Bing Cashback” with strategic agency partners and retail advertisers alike. The consumer rewards program was built to incent online shoppers with the purpose of influencing search behavior to gain repeat visitors and generate loyalty. Microsoft’s goal would ultimately […]
A Principal Goal Of SEO Should Be Customer Loyalty
How search engine optimization (SEO) professionals can measure customer loyalty as a part of a successful search experience.
Report: MicroHoo “Penetration” Near Google’s, Google Users Most “Loyal”
This morning comScore released data and analysis that compares search share, searcher penetration and loyalty at the combined Microsoft-Yahoo property vs. Google. While Google has a much higher share of the number of searches conducted in the US in a given month, the searcher “penetration” for MicroHoo is almost that of Google. The chart immediately […]
Focus Group Study Offers Good & Bad News For Bing
TechCrunch yesterday reported on the results of a focus group conducted by NY design firm Catalyst Group comparing usability on Bing and Google. The study showed that in many instances Bing was preferred but that users already familiar and comfortable with Google would likely stay with Google. What’s partly interesting about this is that the […]
Paid Search: Building Brand Loyalty Two Seconds At A Time
There’s no question that the vast majority of brand loyalty is created post click—once consumers are brought to a landing page with relevant offers and other brand messaging. However, what happens in that 2-3 second window prior to the click? A lot more brand building than you think. First impressions count Search marketers spend countless […]
Another Survey (Incorrectly) Predicts Google Could Lose Search Crown
In a “what’s wrong with this picture?” moment, AdWeek reports that Forrester Research has concluded that Google, for lack of user loyalty, is vulnerable to being dethroned and that another “Google Killer” may be lurking just around the corner. First the caveats and then the criticism of these findings and their implications. All of my […]
JupiterResearch: Google And Yahoo Are Top Online Brands
Following the Harris and BusinessWeek/Interbrand brand surveys, which put Coca-Cola at the top of the list, JupiterResearch asked Internet users about their favorite brands and dissected the audiences.