5 questions to ask AI vendors before buying a tool
Separate genuine solutions from AI hype by evaluating business value, data policies, customer proof, and implementation before you invest.
Topic: Case study
12 tips for better SEO client meetings
Boost the effectiveness of your SEO client meetings with tips on planning, audience engagement, clear communication and more.
Why SEO experts rarely share actual success stories
Curious about anonymized screenshots showing supposed SEO wins? Let's uncover why there seem to be more horror stories than successes in SEO.
SearchCap: Google hack removal, Allo goes goodbye & responsive search ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolling out more features for responsive search ads, adding 10 languagesDec 6, 2018 by Ginny Marvin New tools in the web interface are designed to make creating RSAs easier. Missed […]
What You Should Post
For anyone running a social media account for professional reasons, writer’s block can be a real problem. While unbridled enthusiasm for a topic can get you started, in the long run almost everyone runs out of steam. This can be a real problem as social media marketing demands that you provide constant posts and updates […]
SearchCap: Google featured snippets and ask box, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google featured snippets now often followed by the ‘people also ask’ boxFeb 14, 2017 by Barry Schwartz The “People also ask” gets more frequent and prominent placement in Google. Want to […]
SearchCap: AdWords reports, CTR data & Google Maps ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Merkle’s early data on expanded text ad CTRs: Results are mixedJul 29, 2016 by Ginny Marvin The agency looked at expanded text ad performance from both brand and non-brand traffic. Excited […]
SearchCap: Google’s internet speed testing tool, Landy Awards call for entries & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation Jun 28, 2016 by Christi Olson Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can […]
SearchCap: An AdWords UI wishlist, Earth Day Google doodles & an IAB report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Improve internal linking for SEO: Calculate Internal PageRank Apr 22, 2016 by Paul Shapiro Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as […]
SearchCap: Google Knowledge Maps, Right To Be Forgotten & No Google Algorithm Updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Knowledge Graph Expands Into Google Maps Google is expanding its Knowledge Graph into Google Maps. The company has confirmed to Search Engine Land that some locations in Google Maps will […]
Bing Ads Launches Live Chat Support And Industry Insights Portal With Research, Case Studies
Today, the Bing Ads team announced the launch of live chat support and a new industry insights portal. Live Chat will be available at all hours every day of the week for in its English-language markets. Customers can use Live Chat to ask questions about campaign set up, optimization tactics, billing issues and more. The […]
SearchCap: The Day In Search, October 5, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Low PageRank & Bad Spelling May Go Hand-In-Hand; Panda, Too? If your website and/or web pages have low PageRank, it’s possible that they also suffer from poor spelling and grammar. […]