Topic: Chamber of commerce

Apple

SearchCap: The Day In Search, November 7, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brands & News Sites Among Winners From Google’s Freshness Algo Update, Report Says Major brands and a variety of news sites — from established outlets to internet-only gossip sites — are […]

| Nov 7, 2011 at 5:19 pm ET
Link building

21 Essential SEO Tips & Techniques

Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot […]

| Jun 20, 2011 at 7:41 am ET
Link building

A Link Building Blueprint: The Foundation

Over the next several months, I plan to use my column here at Link Week to lay out a link building blueprint you can use as a guide in your linking efforts. We’ll start with foundational tactics and some of the side opportunities they offer, and keep going into the more detailed “advanced” techniques toward the end. If you […]

| Feb 1, 2011 at 8:45 am ET
Link building

SearchCap: The Day In Search, September 8, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Obama Praises Twitter, Google & Facebook — But Not Microsoft’s Xbox Does today’s speech from President Barack Obama to school children across the United States need any more controversy? Having listened […]

| Sep 8, 2009 at 4:57 pm ET
Local

SMB’s Need More “Local” Outreach

(Business owners, if you’re looking for actionable advice, skip to the end) I spoke at a local Chamber of Commerce here in the Portland area last week, giving a brief presentation on the fundamentals of SEO. Unlike a previous event I’d attended just three months ago in eastern Washington, about 75% of this audience had […]

| Jan 29, 2009 at 2:50 pm ET
Content

A Small Business Search Marketing Thanksgiving From A-Z

Thanksgiving is almost here, and as the McGee family sits down at a table full of turkey, stuffing, and potatoes next week, we’ll do our regular Thanksgiving tradition: From A-Z, each family member takes a letter and shares something s/he’s thankful for this year. In that same spirit, here’s a list of things that small […]

| Nov 20, 2008 at 2:04 pm ET
Content

Making a Good Impression With About Us Pages

Sipping on a cup of coffee on a Wednesday morning in the lounge of the local bowling alley last summer, surrounded by shop keepers and insurance salesmen and other small business owners, I hand out my business card. Most of these merchants have actual places I can visit, while all I have are pages they […]

| Jan 31, 2008 at 10:01 am ET
Link building

The Seven Habits Of Highly Effective Link Builders

After attending the recent Search Engine Strategies conference and listening to a number of panels discuss the relationship between content and links, I couldn’t help but notice similarities between what was being said and the principles highlighted in Stephen Covey’s book The 7 Habits of Highly Effective People. Covey’s work suggests people can be successful […]

| Sep 3, 2007 at 7:32 am ET
Content

Foundational Links Don’t Split, Crack Or Get Dugg Up

A lot of business owners I work with understand they need inbound links but aren’t sure how to get started or prioritize their efforts. I suggest they begin by establishing a base of links from authority sites that work toward building their business reputations. I refer to these as foundational links and believe they are […]

| May 21, 2007 at 6:21 am ET
Paid social

Small Businesses Getting Social: Individual and Community Efforts

In the online world, we’ve seen the emergence of social networking sites that allow for the discovery and sharing of websites, of bookmarks, of common interests, and the meeting of friends and friends of friends. In the business world offline, small businesses have the opportunity to be socially active in a number of ways, from […]

| Apr 12, 2007 at 2:09 am ET