Before you hire an SEO auditor, know what you’re paying for
A 50-page report can still be fluff. Separate automated findings from the expertise and recommendations that make an SEO audit valuable.
Topic: Contract law
SEO proposal template
Free SEO proposal template to help you pitch and win more clients. Includes an outline of services and sample contract.
When and how to fire PPC clients
Not all PPC clients are a good fit. Find out when it's time to part ways and how to handle the process professionally.
Protected: Contributor Agreement
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Yahoo Or Bing Could Now Divorce Before 10-Year Search Deal Expires
New deal terms allow either Bing or Yahoo to terminate with four-months notice.
Yahoo-Microsoft Search Tensions On Public Display In Court Ruling
Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 “Search Alliance” agreement. Yahoo under Marissa Mayer had sought to delay rollouts of Bing search results in Taiwan and Hong Kong, awaiting a new Microsoft CEO. Microsoft CEO Steve Ballmer resigned ahead of schedule under […]
Should You Have A Prenup With Your Global Search Vendor?
Nearly all search vendors have some sort of agreement, and the larger the client, the more complex the terms of service will be with procurement as well. Most of these focus on the standard stuff: how long, how much, scope and what happens if their vendor screws up and the relationship needs to be terminated. […]
SMX Advanced 2010 Slide Video: Translating Your Pricing Model To Legal Agreement
Opening The Contracts Kimono:Translating Your Pricing Model To Legal Agreement Presentations from SMX Advanced Seattle, June 2010 Discussions of SEM “pricing models” are mostly theoretical chatter. Putting deals together based on those concepts requires developing contracts, which can be daunting and expensive to perfect. Agencies and independents are highly protective of their contracts, the valuable […]
The Affiliate Industry Strives To Clean Up Its Act
Unfortunately, affiliates do not always abide by the rules and requirements of your program. For example, you may specifically prohibit keyword sponsorship of your best terms or your brand terms. You may look to keep your affiliates from co-promoting you alongside of your competitor(s) on the same landing page, you may have restrictions on paid […]
Terms Of Service
Welcome to our Web site. By using our site, you are agreeing to comply with and be bound by the following terms of use. Please review the following terms carefully. If you do not agree to these terms, you should not use this site. The term “Search Engine Land” or “us” or “we” or “our” […]
OpenSocial Becomes More Open, Facebook Says No; AOL Flamed By Mag; Court Rules Against Clicking Minors
The big news today comes from a trio of major Internet brands. Google, Yahoo, and News Corp.’s MySpace joined forces to announce that OpenSocial, the social networking platform alternative to Facebook’s platform, is going to become a non-profit foundation. As such, it will have a completely separate management and identity from Google and the others […]
No Win Against Google For Party That Opted-Out Of Click Fraud Settlement
Google AdWords Contract Upheld (Again)–Feldman v. Google from Eric Goldman reports that Google has won a case against the one of the 556 plaintiffs that opted out of the Google click fraud settlement.” Here are some key points I want to pull out from this:
Google Ordered To Change AdSense Contract By South Korea’s Watchdog
S. Korean watchdog orders Google to fix unfair contract clauses by Yonhap News (and see longer version here) reports that Google has been ordered to change its AdSense contract to be more publisher friendly. The Fair Trade Commission said the contract is currently enabling Google to “one-sidedly cancel advertisement deals” with publishers. It also raised […]