Netflix, Microsoft partner for ad supported subscription plan
The partnership was announced today as part of Netflix's strategy to drive revenue and offer a lower-cost streaming tier.
Topic: CTV Television Network
Yelp Audiences allows advertisers to reach Yelp users off the platform
Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s platform.
Streaming is surging, and so are data collaborations
TransUnion's new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy
Connected TV strategies to capture New Year’s resolution shoppers
The “New Year, New You” shoppers are coming -- here’s what you need to be ready for them on Connected TV.
How to kickstart your channel on Roku and stand out: A comprehensive guide
Read how to start your own Roku channel from scratch: the main methods, pitfalls and promotional techniques.
CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B
Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand out.
5 tips for adding connected TV to your holiday ad strategy
With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game plan.
Traditional media suffer as digital ad spend grows in 2020 forecast shows
Paid search and social are the big winners of shifting budgets.
How connected TV measurement proves its performance marketing potential
Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides
COVID is accelerating TV advertising’s transformation into an addressable medium
"They come for the targeting and stay for the attribution," says Simpli.fi's CEO about CTV.
Facebook Ads boycott: What will be the measure of success?
Claiming the advertiser boycott as a success or failure won't likely be clear cut.
YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
Brand advertisers will be able to target TV screen viewing for the first time.
SearchCap: Local SEO survey, Moz domain authority and GOOG earnings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 takeaways from Google’s Q4 2018 earnings for search marketersFeb 5, 2019 by Ginny Marvin Google executives discussed search experience, campaign, device and performance updates on Monday’s earnings call. Moz upgrades […]
SearchCap: Google doesn’t personalize SERPs, don’t fixate on CTR, Google sub-images & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is right; click-through and conversion rates kinda don’t matter Sep 17, 2018 by Andy Taylor Say what? Turns out you may be focusing on the wrong things if you’re fixated […]