Topic: Digital media

SEO

AOL Returns As Independent Company, Search Decision Looms

Yesterday was the first day of trading for the “new” AOL, an independent company with a market cap of $2.5 billion dollars. When AOL “bought” TimeWarner a decade ago in an all-stock transaction worth $182 billion there was a near consensus that the combined company represented the future of media and publishing. It made a […]

Live Blogging The FTC Workshop On Journalism & The Internet

I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I […]

Google Versus News Organizations: What’s Fair?

A new Columbia Journalism Review opinion piece argues persuasively (in my view) that Google “owes” something to traditional journalism and news organizations. Google, typically, is a stand-in for “the internet” in these discussions. This notion of responsibility to publishers is unpopular among bloggers and Internet denizens more generally. I tend to fault news organizations for […]

Google Flipper: A Visual Version Of News?

TechCrunch is reporting that “Flipper” is a visual version of Google News, enabling people to see images of publications — and presumably “flip” through the pages accordingly. Immediately I was struck by two thoughts, this is somewhat like Google’s News Timeline, which offers a more visual presentation than the current News, and that it bears a […]

Google Testifies Before Senate About State Of Journalism

CNET reports on testimony provided by Google VP Marissa Mayer on the “Future of Journalism” during a hearing before the Senate Committee on Commerce, Science, and Transportation Subcommittee on Communications, Technology, and the Internet. Defending against claims that Google “parasitically” makes money off the backs of print newspaper content, Mayer said: Google connects Internet users […]

How Social Media Is Invading Traditional Media

Over the last few years we have seen a real explosion of social media sites and services, influencing the way we network, read, and search the web. With sites like Reddit, Facebook, Twitter, StumbleUpon, and Delicious, social media is here and it is here to stay. The success of social media really shouldn’t a mystery […]

Google Offers New Content Hub For US Presidential Elections Home Stretch

Many millions of people saw Hillary Clinton speak last night at the Democratic National Convention. If you didn’t (and are interested), you can see the speech on YouTube. Indeed, Google has been doing various things in various places — on Maps, YouTube, iGoogle and elsewhere — to offer news, content, video and visualization tools throughout […]

Microsoft’s CEO Steve Ballmer Discusses The Future Of Media, The Company’s Strategy, And Expresses Mystification Over What Google’s Doing In Mobile

“We didn’t get to paid search first, and it turns out that’s the best part of the market,” Microsoft CEO Steve Ballmer told Washington Post Editors as part of a meeting that explored a range of topics. Among other things, Ballmer discussed Microsoft’s strategy and mission statement, why it aspires to be competitive in search, […]

SEO

HP Promoting T-Shirts Promoting YouTube Videos, Yahoo Nixes “The 9,” Craigslist Reaching For $100 Million, Google Grants, & More

Given that we were unwittingly ensnared by Mike Blumenthal’s authentic sounding April Fools post earlier this week, we’re being a bit more careful and reading items more closely these days. However, one article from Bloomberg that almost reads like an April Fools item discusses a novel program on Google’s YouTube in which computer and printer […]

PPC

Yahoo Takes A “Shine” To Women 25 To 54

Perhaps the perfection of Yahoo’s vertical strategy is its new blog-inspired site Shine. It’s a broad mix of content from publisher partners such as Hearst Communications, Rodale, and Condé Nast. It also aggregates and links to third party content and is encouraging users to blog on the site. Unlike Yahoo content-specific sites like Food, Shine […]

Local Online Ads Will Reach $12.6 Billion In 2008, Local Search Will Bring In $5 Billion Of That Total

Using an expansive definition of the marketplace, Borrell Associates says that “local online advertising” is worth $8.5 billion today. That number consists of local search, “local banners,” and local video. Banners is the biggest spending category and video the smallest. But Borrell expects local search to grow substantially to become almost 50% of the total […]

Yahoo Buys BuzzTracker News Site

Yahoo is buying news aggregator BuzzTracker (Kara Swisher reports for $5 million). Yahoo sees the acquisition improving and expanding its news coverage in a number of ways. BuzzTracker founder Alan Warms becomes GM of Yahoo News.

Forecast: Internet Expected To Exceed All Other Ad Media By 2011

Private equity and investment firm Veronis Suhler Stevenson (VSS) put out a new ad spending forecast, covered in MediaPost and the Financial Times. Driven by audience migration, the US Internet is anticipated to capture $61.98 billion and become the top ad medium in 2011. Traditional media will show slow, low single-digit growth while alternative media […]

Belgian Papers Back In Google; Begin Using Standards For Blocking

Belgian newspapers that sued Google to be removed from its index are now back in, having agreed to use the commonly-accepted blocking standards that they initially rejected as not being legal. Google and the group representing the papers, Copiepresse, have issued a joint statement. That’s below, along with a look at how this is a […]

PPC

Yahoo Announces Evolution Of Newspaper Consortium With Search Distribution

Yahoo has expanded its newspaper partnerships to 12 newspaper publishing companies, with 264 newspapers across 44 states. Out of mutual necessity, the relationship originally coalesced last November around a partnership with Yahoo HotJobs, but there was clear expansion potential. Yahoo now becomes the exclusive paid-search provider to the participating papers, and both sides will apparently […]

A “New Deal” For Online News & Search Engines?

Investment pundits have been scratching their heads this week over billionaire investor Sam Zell’s $8.2-billion purchase of Tribune Corp., publisher of the Chicago Tribune and Los Angeles Times, and owner of other old-media properties. Newspapers have been bleeding cash and losing both money and eyeballs to online news, job and classified sites over the past […]

Keane, Head Of Advertising Sales Strategy At Google Goes To CBS Interactive

CBS Interactive has named Patrick Keane their new Executive Vice President and Chief Marketing Officer. Keane was previous Google’s Head Of Advertising Sales Strategy. He worked at Google for four years, where he was “responsible for developing and managing the strategic plans and relationships critical to growing Google’s advertising customer base.” At CBS Interactive, Keane […]

Google Loses In Belgium Newspaper Case

A Belgium court has found that Google did violate copyright when including material from several Belgian newspapers in its search index. Google may have to pay a fine, but the ruling is far more positive for the company. Google can continue to index content without explicit permission. NOTE: The story is developing, so I will […]

Viacom Tells Google’s YouTube To Remove Videos

News is just coming out that Viacom, the parent company of MTV and Comedy Central, is demanding Google-owned YouTube to remove all of Viacom’s videos. Reuters.com has a brief article explaining that about “100,000 video clips from Viacom-owned properties including MTV Networks and BET has been asked to be removed.” Viacom reportedly claims “1.2 billion […]