Topic: DoubleClick

Search, Ads And Apps: The Google Q3 2007 Results

Google’s combo of search, ads & apps gave it a very strong Q3. Here’s the top-line from the press release: Google reported revenues of $4.23 billion for the quarter ended September 30, 2007, an increase of 57% compared to the third quarter of 2006 and an increase of 9% compared to the second quarter of […]

Google’s DoubleClick Acquisition Likely To Be Approved

Google-Doubleclick deal seen winning approval from Reuters reports that some antitrust experts believe that Google will win the right to acquire DoubleClick. The Federal Trade Commission is reviewing the details of the acquisition, but even with the opposition from Microsoft, Yahoo, and privacy advocate groups, the deal seems likely to go through.

Senate Hearing On Google-DoubleClick & Post Office Metaphors

After all the buildup to yesterday’s hearing in the US Senate on the Google-DoubleClick deal, the actual hearing itself sounded to be a bit anti-climatic. Below, a look at what was said and how it doesn’t seem like it will influence the ultimate decision by the US Federal Trade Commission one way or the other.

Listen To The Google-DoubleClick Hearings Live

If you have curiosity, a vested interest or just have a lot of time on your hands, you can listen live to the U.S. Senate Judiciary Committee hearings today considering the implications of the intended acquisition of DoubleClick by Google (courtesy of Gary Price, who has instructions on a couple of ways to listen in). […]

Microsoft Hoping aQuantive’s McAndrews Can Outfox Google

With the aQuantive acquisition now done, Microsoft is moving to try and thwart Google on multiple fronts, both competitive and regulatory. It is lobbying in the U.S. and before the EU to stop the DoubleClick acquisition, arguing it would create an online ad monopoly. And the longer the investigations, discussion of investigations, and hearings (which […]

Google-DoubleClick Senate Hearing To Begin Next Week

I won’t repeat verbatim the cliche about politics and strange bedfellows, but that’s exactly what we’ll have on parade next week as the public hearings in the US Senate begin about Google’s proposed $3.1 billion acquisition of DoubleClick. As News.com succinctly and ironically points out, “an unlikely alliance of former antitrust defendants like Microsoft and […]

Yahoo Monday: Today’s Google Free Alternative

As part of our Google Free Mondays series this month, today is the day to try Yahoo. What are Google Free Mondays all about? My past post explains the intent of the series more. The short scoop is NOT to be anti-Google but rather stress that trying alternatives is good, because there might be something […]

Microsoft Buys Ad Exchange AdECN

Microsoft has announced that it will purchase AdECN, an online ad exchange that competes with Yahoo’s RightMedia and, presumably, the forthcoming DoubleClick exchange. Assuming that the deal goes through and Google’s acquisition of DoubleClick isn’t blocked by regulators, all the major search engines will have extended graphical ad distribution through so-called exchanges. This is obviously […]

House & Senate To Review Google’s Acquisition Of DoubleClick

Congress to Examine Google-DoubleClick Deal from the New York Times reports that Google’s executives will be called on to testify in from of the U.S. House and Senate committees over the DoubleClick acquisition. There has been a lot of opposition to this acquisition, leading to an FTC filing asking for a closer investigation into the […]

Telecom Pundit Predicts FTC Blockage of Google-DoubleClick Deal

Microsoft’s acquisition of aQuantive was recently approved by the US Federal Trade Commission (FTC) and Yahoo completed its acquisition of ad exchange Right Media after a green light from the FTC. That just leaves Google-DoubleClick as the last major acquisition on the regulatory table. Now a telecom consultant, Scott Cleland, president of Precusor LLC, has […]

FTC OKs Microsoft’s aQuantive Acquisition

Microsoft’s bid to acquire online marketing firm aQuantive for $6 billion has cleared an antitrust regulatory hurdle, the companies said today. The FTC-mandated waiting period to review anticompetitive fallout from large mergers has passed without additional inquiries from the FTC, clearing the companies to move forward with the deal. A shareholder meeting is scheduled for […]

Google Press Day 2007 Q&A With CEO Eric Schmidt

As part of today’s Google International Press Day, Google CEO Eric Schmidt is doing Q&A with journalists. Here’s a live blogging highlight of what was said, which covered a range of issues from privacy, censorship, whether Google is too big and scary and more.

Video Display Ads A ‘Strategic Threat’ To Google?

Gary Price points us to a recent IDC online ad forecast that says search will lose some of its appeal as display (specifically video) ads become more popular and prevalent online. The release identifies this anticipated shift as a “strategic challenge” to Google. While that characterization is attention getting, the reality is not as dramatic.