Topic: DoubleClick

Google Claims Antitrust Foul Over Microsoft’s Desktop Search In Vista

Both the Wall Street Journal and the New York Times have good stories out about how Google is asking the US Justice Department to investigate whether the desktop search tool built into Microsoft’s Vista operating system violates a 2002 anti-trust action settlement that the US reached with Microsoft preventing it from designing operating systems that […]

PPC

Kevin Ryan Named VP Of Search Engine Watch & Search Engine Strategies

Kevin Ryan was named the vice president of global content for Search Engine Watch and Search Engine Strategies, by Incisive Media today. Ryan in the past worked as the vice president, Interactive Media for the Interpublic Group agency, Wahlstrom Interactive and CEO of Kinetic Results. He also founded Motivity Marketing, a strategic consulting firm. He […]

Privacy Group Amends FTC Complaint Over Google/DoubleClick Acquisition

Groups want limits on Google from the San Francisco Chronicle reports that privacy groups have amended their complaint with the Federal Trade Commission over the Google & DoubleClick acquisition. The amendment (PDF format) requests that Google first obtain permission from their users before collecting any information about them. In addition, the privacy group would like […]

Post-Acquisitions, Google & Microsoft Should Offer A (Free) Bone To Search Marketers

One month ago I mused about possible impact of Google’s DoubleClick acquisition on SEM agencies and bid management tool vendors. This week’s Microsoft acquisition of aQuantive sheds an interesting new light on the situation. As I reported, DoubleClick (and now Google) sells a powerful PPC bid management system called DART Search. Features include one-screen management […]

Microsoft Search Marketing Vs. Google Search Marketing (Beta)

I wrote before about the inherent conflicts of both Google and Microsoft potentially owning firms that do search marketing. Since Microsoft is now back on track to join Google in doing this, I can’t help myself. Let’s have some fun. From a future Google help page (apologies to the existing help page):

PPC

WPP Grabs 24/7 Real Media For $649 Million

UK based global advertising firm WPP has acquired the publicly traded 24/7 Real Media for a whopping $649 million. The company was previously being looked at by Microsoft (for $1 billion) according to rumor. It follows on the heels of several high-profile acquisitions, including Yahoo’s intended purchase of Right Media and Google’s planned acquisition of […]

Microsoft After 24/7; Another Search Engine To Own SEM Firm?

Yahoo said it would acquire an ad network yesterday, in reaction to Google’s plans to expand its own ad network by acquiring DoubleClick. Now in One Giant Leap, the New York Post reports rumors that Microsoft might want to buy ad management company 24/7 Real Media. What’s wrong with this picture? The same thing wrong […]

PPC

Searcharazzi: Touring the SEM Graveyard

Let’s just get it out there: it appears that Zunch Communications, a Dallas-based SEM, has filed for bankruptcy. While some might call this an isolated incident, some speculative minds suggest that a correction is on the horizon for SEM agencies. Indeed, Searcharazzi is dumbfounded by the hundreds of firms that have grown and multiplied during […]

Complaint Over Google-DoubleClick Acqusition Expected To Be Filed At FTC Today

Google draws privacy complaint to FTC from News.com reports three organizations are going to file a joint complaint today with the Federal Trade Commission over Google’s proposed acquisition of DoubleClick. The Electronic Privacy Information Center (EPIC), along with the Center for Digital Democracy (CDD) and the U.S. Public Interest Research Groups (U.S. PIRG) are all […]

Does “GoogleClick” Spell The End For Bid Managers?

This week’s announcement of Google’s new AdWords Preferred Cost Bidding may have been a whimper compared to the bang of its DoubleClick acquisition news. But the two events may be related in a way that could spell trouble ahead for the paid search bid management companies like Atlas, Omniture, KeyWordMax, etc. Preferred Cost Bidding allows […]

Former Anti-Trust Targets Microsoft And AT&T Raise Trust Worries Over Google-DoubleClick Deal

Microsoft and AT&T, both of which have been subject to anti-trust actions in the past, are raising concerns that the combination of Google and DoubleClick might create a company that is too powerful. Google’s Rivals Fear DoubleClick Deal Concentrates Too Much Web-Ad Clout from the Wall Street Journal explains that joining Microsoft and AT&T are […]

SEO

Searcharazzi: Google Hearts DoubleClick

Searcharazzi asks: Why must all the good rumors come out on Friday afternoon? Today’s announcement that Google has indeed acquired DoubleClick for $3.1 billion in cold hard cash puts to shame even the juiciest details from this week’s SES New York show – from Reprise Media’s announcement that it was picked up by IPG to […]

Google To Acquire DoubleClick For $3.1 Billion

Google Buys DoubleClick for $3.1 Billion from the New York Times has news that Google has reached an agreement to buy DoubleClick for the sum of $3.1 billion. There was speculation in the past that Google and DoubleClick were in talks, so now that has been confirmed. With this purchase, Google now has access to […]

PPC

DoubleClick Establishing Nasdaq-Like Ad Exchange

The New York Times is reporting that DoubleClick is setting up an auction-based ad exchange, a “mix of eBay and Sabre, the airline reservations system that travel agents use.” “The service will let advertisers see information about what competitors bid for particular ads, in the same way that eBay shows visitors past bids. And it […]

Google In Talks To Buy DoubleClick

Google joins race to buy DoubleClick: report from MarketWatch reports that Google is now interested in buying DoubleClick, a provider of internet ad serving software. Now that Google is vying against Microsoft for DoubleClick, the estimates on the purchase price have jumped “beyond $2 billion.” Other potential buyers include Yahoo and AOL. More discussion covered […]