Shopify launches Product Network to blend items across merchants
Shopify’s Product Network lets advertisers reach shoppers across multiple merchant sites with contextually relevant products.
Topic: E-commerce
How Pinterest’s ad formats work and when to use each one
Get a clear breakdown of Pinterest’s ad lineup, what each format delivers, and how to align them with specific campaign goals in 2026.
Google AI cites retailers 4% vs. ChatGPT at 36%: Data
Ecommerce results show a clear split: Google leans on what people say, while ChatGPT focuses more on where you can buy it.
Ecommerce PPC: 4 takeaways that shape how campaigns perform
Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.
Black Friday 2025: More expensive, still engaging
Black Friday 2025 shows rising ad costs but strong engagement, making post-click optimization more crucial than ever for advertisers.
Shopify hit by login outage on major sales day
Shopify is experiencing major login outage on one of the year’s biggest shopping days, leaving merchants locked out of their stores.
Beyond SERP visibility: 7 success criteria for organic search in 2026
As search shifts into AI and multi-surface discovery, these seven signals show what real organic success looks like in 2026.
ChatGPT, Perplexity push deeper into AI shopping
ChatGPT and Perplexity roll out AI shopping tools that promise smarter product discovery, personalized picks, and quicker paths to purchase.
How to make products machine-readable for multimodal AI search
Design ecommerce images that AI can accurately interpret, from OCR-ready labels to curated context and sentiment-aligned visuals.
Google quietly adds brand inclusions to standard Shopping campaigns
Google brings long-awaited brand inclusion controls gives advertisers more precise management of which brands appear in their shopping ads.
Google shipping and returns policies in Search Console or using new markup
You don't even need a Google Merchant Center account to add this information anymore.
Google AI Overviews guide research, but Search still wins the sale
Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new BrightEdge data shows.
How to use Google Ads Promotion assets (a step-by-step checklist)
Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.
90% of businesses fear losing SEO visibility as AI reshapes search
Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, survey finds.
Your Q4 ecommerce checklist for peak holiday sales
Get your store ready for the busiest shopping season. This checklist covers key site, creative, and ad steps for Q4 success.
ChatGPT, LLM referrals convert worse than Google Search: Study
ChatGPT’s shopping traffic is growing fast, but a new study says it won’t catch Google Search in conversions or revenue anytime soon.
Google Merchant Center adds centralized Issue Details Page
A new centralized dashboard helps advertisers quickly spot and fix product or account issues to keep their listings active.
Google opens Shopping Ads to physical goods subscriptions
Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty opportunities.
Optimizing for ChatGPT Shopping: How product feeds power GEO
Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.
Google updates Misrepresentation policy for Shopping Ads and free listings
Google clarifies its Misrepresentation policy, adding examples and guidance on compliance, delivery, and returns.
Ayisha Yousef talks turning Black Friday fails into lessons
Ayisha Yousef shares how a Black Friday blunder became a masterclass in leadership, accountability, and smarter campaign management.
Instant Checkout in ChatGPT brings agentic commerce to life
Instant Checkout in ChatGPT connects users and merchants for secure in-chat purchases and AI-driven shopping experiences.
Google’s virtual try-on adds shoes, expands internationally
The AI-powered feature offers advertisers new ways to engage shoppers with interactive, personalized experiences.
ChatGPT becomes a platform for apps – and maybe marketing
You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.
ChatGPT Shopping is here – and it’s changing ecommerce SEO rules
Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT.
Pinterest tests Top of Search ads to capture high-intent shoppers
Pinterest’s Top of Search ads give brands premium visibility in high-intent, unbranded searches – potentially driving more and better clicks.
OpenAI turns ChatGPT into a shopping tool with Instant Checkout
ChatGPT debuts in-chat shopping for U.S. users. This is OpenAI's first step toward agentic commerce – and it could reshape ecommerce.
Google’s AI Max for Search: What 30 days of testing reveal
AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually deliver results.
Broad match drives higher revenue per conversion – but at a cost: Study
An Adalysis study finds exact match most efficient, but broad match can deliver higher revenue per conversion despite higher CPAs.
Google adds new store widgets for your website
Google added two new options for merchants to add new Google store widgets to their websites.
ChatGPT search update focuses on quality, shopping, format
OpenAI says ChatGPT search now reduces hallucinations, improves shopping intent detection, and delivers answers in cleaner formats.
Google publishes new guide on Shopping ads pricing
Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your product listings.
Top Performance Max optimization tips for 2026
Use Google’s newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains.
87% read AI search summaries, 84% shop with AI: Survey
Americans are turning to AI for search and shopping – using summaries for answers, fact-checking links, and making purchase decisions.
Why your Amazon Ads aren’t delivering: 6 critical issues to fix
Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent it.
The search visibility framework: Dominating every corner of the SERP in 2026
Compete in the AI era of search. The five pillars of the search visibility framework let you maximize SERP coverage and conversions.
Amazon resumes Google Shopping ads – but not in the U.S.
Amazon’s return abroad — one month after pulling out — follows data showing rivals gained clicks but lost efficiency in its absence.
Retail media’s next chapter: Balancing global scale with hyperlocal precision
As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision.
Meta rolls out new AI ad tools to boost holiday sales
Meta is giving advertisers new AI-driven tools for creators, Reels, and omnichannel ads to help turn holiday shoppers into buyers.
Google replaces Content API for Shopping with new Merchant API
Merchants will need to shift to the new Merchant API as the long-standing Shopping Content API heads for shutdown in 2026.