Google drops Next from Merchant Center Next
Google Merchant Center Next is now know as just Google Merchant Center.
Topic: E-commerce
Why TikTok deserves a place in your SEO strategy
TikTok is adding new ways for businesses to be discovered, from Local Feed and AI summaries to creator reviews and TikTok Shop.
Shopify launches AI-powered marketing automation tool
Campaign Autopilot aims to simplify multi-channel marketing by handling campaign execution and optimization from a single dashboard.
Amazon launches Alexa+ Agentic Ads
Amazon's new Alexa+ Agentic Ads let consumers complete purchases directly within a conversation.
Laura I. Abreu talks about a client experience that made her quit Google Ads
Laura I. Abreu shares how one wrong client taught her lasting lessons about trusting her instincts and setting expectations.
Meta expands live shopping ads and virtual card checkout to drive more purchases
Meta's new shopping features aim to reduce purchase friction and help advertisers convert product discovery moments into sales.
How AI prompt patterns vary by industry and shape search visibility
From symptom-based questions to software comparisons, see how user prompts influence what AI systems choose to surface.
Stop looking for the perfect PPC budget split
Fixed budget ratios rarely survive real-world conditions. Here's how to evaluate funnel health and adjust spend as market dynamics change.
Shopify outage disrupts stores, checkouts and admin access
A Shopify outage disrupted storefronts, checkouts, admin access and Retail POS, potentially affecting merchants' ability to manage stores / process sales.
Google adds AI shopping visibility insights to Merchant Center
Google is adding new AI shopping insights to Merchant Center, giving retailers visibility into how products perform across their AI platforms.
Google launches AI Performance Insights and Conversational Attributes in Merchant Center
The new Merchant Center tools are set to help retailers optimize product discovery and measure visibility across AI-powered shopping surfaces.
Google expands Direct Offers with AI-generated bundles, native checkout and travel deals
Google is upgrading Direct Offers with AI-generated promotions, native checkout and travel integrations.
Google expands Universal Commerce Protocol and launches new agentic shopping tools
Google is expanding its UCP with AI-powered checkout, shopping and payments features designed to support the next phase of conversational commerce.
Google Marketing Live 2026: Everything you need to know
GML 2026 showcased how Gemini is transforming Search, advertising, commerce and measurement into a more conversational, AI-driven ecosystem.
Google Search Universal Cart, expands UCP and AP2
Google's Shopping Graph is now over 60 billion products.
How ecommerce brands actually get discovered in AI search
See how ecommerce brands can improve AI visibility in ChatGPT, Google AI Mode, and other LLMs through citations, product recommendations, Reddit discussions, retailer pages, reviews, and consistent product data.
Google’s product packs are now a primary sales channel. Here’s what the data shows
Analysis of 63,000+ merchants reveals what separates brands winning traffic from product packs versus those just showing up.
How to prioritize technical SEO fixes by business impact
Not every critical error deserves immediate attention. Focus your resources on the fixes that actually improve visibility and performance.
Google tests Merchant Advisor inside Merchant Center
Google is testing Merchant Advisor, an AI assistant inside Merchant Center that helps retailers manage setup and optimization tasks.
OpenAI adds product feed ads to ChatGPT
OpenAI is turning product catalogues into automated ads, making it easier for retailers to scale campaigns inside ChatGPT.
Why PPC AI agents fail without business data
Without CRM, margin, and operational context, PPC agents risk improving platform metrics while hurting business performance.
Tools and software to manage AI crawlers accessing your site
Learn how to use AI crawler tools and software to optimize for AI crawlability, allow, block, or limit AI bots, audit crawling behavior, and implement controls.
5 JavaScript SEO lessons from top ecommerce sites
See how Chewy, Harrods, Under Armour, and more brands handle rendering, navigation, structured data, and scripts without hurting SEO.
Advanced technical SEO tips: 14 technical SEO issues you’re missing
Think you've got your technical SEO buttoned up? Think again! Find out what you may have overlooked with our guide that's full of advanced SEO tips.
SEO seasonality explained: Strategies, trends, and optimization tips
Discover search trends, align content with demand cycles, and capture more traffic using seasonal optimization strategies.
Yelp launches AI-powered Assistant to streamline local search and bookings
Yelp’s AI Assistant shifts discovery toward direct booking, increasing competition at conversion.
AI traffic converts better than non-AI visits for U.S. retailers: Report
AI traffic to U.S. retail sites is up — and it's converting better than traditional channels like paid search, according to new Adobe data.
How to fix a suspended Google Merchant Center account
Identify why your Merchant Center was flagged, audit your site and feed, and fix issues before requesting a review.
The new PPC playbook: From media buyer to profit engineer
Platforms run the tactics. Your value now comes from data strategy, business alignment, and owning performance beyond the ad account.
Why no amount of SEO can fix a broken brand
Traffic loss isn’t always technical. See how reputation, inventory decisions, and leadership missteps quietly erode rankings and conversions.
Merchant API lands in Google Ads scripts ahead of Content API sunset
The new Merchant API gives advertisers more scalable, feature-rich tools to manage product data while preparing for the Content API sunset.
Google: AI ads driving up to 80% sales lift for some brands
Google’s shift to AI-powered, intent-driven ads is helping brands boost performance, reshaping how brands need to reach consumers in search.
Building high-ROAS ecommerce search campaigns in Google Shopping and Amazon Ads
Turn search intent into profit by routing queries from discovery to high-performing terms across Google and Amazon Ads.
6 Google Ads mistakes that hurt ecommerce campaigns
Expanding beyond paid social? Learn how to structure campaigns, control spend, and unlock demand without relying on the Meta playbook.
Google expands Merchant Center loyalty features to 14 countries and AI surfaces
Member perks are now baked into product listings — and showing up on Gemini and AI Mode for the first time.
Microsoft lets merchants update store names and domains in Merchant Center
Self-serve store edits are finally here for Microsoft Advertisers, with safeguards keeping ads running through transitions.
Reddit introduces collection ads, deal overlays, Shopify integration
Reddit is launching new Dynamic Product Ad formats and a Shopify integration to help retailers tap into the platform's audience.
AI citations favor listicles, articles, product pages: Study
Study of 75,000 AI answers shows listicles, articles and product pages drive 52% of citations, with intent deciding what gets cited.
Google tightens rules on out-of-stock product pages
Google now requires visible disabled buy buttons for out-of-stock products, tightening Merchant Center rules.
Walmart: ChatGPT checkout converted 3x worse than website
After testing 200,000 items in ChatGPT, Walmart found sharply lower conversions and will use its own integrated shopping experience.