How to analyze your marketing funnel and fix costly drop-offs
Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that drives revenue.
Topic: E-commerce
TikTok doubles down on Search Ads as commerce ambitions cool
TikTok is emerging as a serious player in search advertising, that could challenge Google for a slice of performance marketing budgets.
Amazon pulls out of Google Shopping ads
Amazon’s disappearance from Google Shopping is reshaping ad dynamics. Will competitors capture cheaper clicks and greater visibility?
Google launches AI shopping tools with virtual try-ons and smarter price alerts
Google is weaving AI deeper into shopping with virtual try-ons, personalized price alerts, and shoppable inspiration
Ecommerce SEO: Start where shoppers search
Learn how to optimize your ecommerce site for SEO. Get strategies for product pages, technical SEO, site structure, and driving high-intent traffic in 2025.
Snapchat Ads drive higher ROAS for ecommerce brands: Study
A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering e-commerce brands a surprising edge.
How to use Performance Max for high-value customer acquisition and retention
Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation.
Gmail tests Demand Gen ecommerce ads in promotions tab
Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities.
How to make ecommerce product pages work in an AI-first world
Boost visibility and conversions by giving AI the context it needs to understand who your products are for – and why they matter.
Unlocking organic shopping: 8 insights from Google’s free listings
Ranking within Google’s organic shopping results comes with its challenges. These insights will fast-track your free listings knowledge.
Tax settings no longer needed in U.S. Google product feeds
U.S. merchants no longer need to manually configure tax settings in Google Merchant Center, as the platform now automatically calculates tax based on shopper location.
Banned terms on Amazon: What keywords can trigger listing flags
Certain words in your Amazon listings can trigger compliance warnings. Understand how to stay accurate while avoiding policy violations.
Google rolls out 1st Order Promotions for Shopping Ads
Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts to first-time customers.
Ecommerce marketing strategies to boost sales
Learn top ecommerce marketing tactics—from SEO to social ads—that drive traffic, increase conversions, and grow your online store in 2025 and beyond.
Google’s AI-powered Shopping ad ecosystem: Where to focus your strategy
Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping landscape.
Ecommerce advertising: Strategies to drive online sales
Learn top ecommerce advertising strategies for 2025. Discover how to boost ROI with paid search, social ads, retargeting, and performance marketing.
90% of AI search traffic comes from desktop: Report
AI search is booming, but mainly on desktop. Mobile users remain an untapped opportunity, especially in ecommerce, new data reveals.
Google adds loyalty programs support to organization structured data
This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data.
From Video Action to Demand Gen: What’s new in YouTube Ads and how to win
The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.
Google Expands Video Ads Across Search, Shopping, and Image Tabs
Google is bringing video ads to Search, Image, and Shopping results in the U.S. and Canada, aiming to boost early-stage product discovery.
What is technical SEO? The definitive guide
Learn what technical SEO is, why it matters, and how to optimize your site for speed, crawlability, indexation, and structured data—all in one expert guide.
New Google AI tools transform Creative Ads, Video Campaigns, Brand Listings
Google is rolling out new tools to create dynamic video ads, optimize listings, and manage brand content — all in one streamlined platform.
Google Search adds AI try-on, previews agentic checkout
Shop with AI Mode lets users find, try on, and buy clothing in Google Search using personal photos and live price tracking.
IndexNow helps with faster indexing of product updates and shopping ads
Plus, Amazon and Shopify both now support IndexNow.
Temu pulled its ads – here’s what happened next
Temu’s sudden U.S. ad blackout surprised advertisers. Instead of leveling the playing field, it gave Etsy and other retailers more power.
The decline of ecommerce search ads: Are shopping campaigns to blame?
Traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce advertising strategy before it's too late.
YouTube unveils new shopping ads for TV viewers
YouTube's shoppable formats connect big-screen viewing with mobile purchasing, bridging the gap between entertainment and commerce.
Google Performance Max: Everything you need to know
Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.
Value-based bidding: Why it’s key to boosting your Google Ads
Here’s how these two bid strategies can optimize your Google Ads campaigns for the most valuable actions and overall profitability.
How ChatGPT search ranks products and merchants
ChatGPT's search shopping features are here. Here's what we know about how product results are selected and results are displayed and ranked.
Google Ads expands Checkout on Merchant to Demand Gen campaigns
Google's expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.
Shopify’s checkout overhaul means it’s time to migrate your Google Tags
Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.
Amazon advertising match types: What you need to know
Learn how Amazon ads match types shape your ad success – and how to use them to cut waste, boost rankings, and drive real results.
The best affiliate networks by need and use case
Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and real-world insights.
Why AI will break the traditional SEO agency model
AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face extinction.
Temu pulls its U.S. Google Shopping ads
The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.
26 A/B testing ideas to increase click-through rates and boost conversions
From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.
Google vision match vs. traditional search: Early insights on AI shopping tool
Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.
Google Search Console updates its Merchant opportunities report
This was previously named the Search Console Shopping tab listings report.
Google Ads for ecommerce is a game of PMax, PMax, Pmax!: Report
The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie.