Google’s Auction Insights: Bridging the visibility gap
Get visibility into hidden search terms and the insights needed to optimize your ad spend.
Topic: Euro
6 new Reddit Ads Manager features
The new features, including automated ad creation and bulk edit improvements, are live today.
PPC management for ecommerce: 28 tools to explore
Software and tools not only help you manage your time better but provide helpful insights that you wouldn't otherwise see in a Google or Facebook interface.
Why every PPC manager needs to automate more
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value flying high, etc. etc. Yawn. Let’s actually answer the […]
UK webmasters prepare for #Brexit – the EU is coming for your .eu domains
You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance.
Meet a Landy Award winner: Wolfgang Digital wins Best SEM Initiative after raising McElhinneys revenue 266%
Ireland's McElhinneys Department Store turned to Wolfgang Digital to help boost their online revenue and generate more international sales.
Google To SEC: Reporting On Mobile CPCs And Clicks Would Not Be Meaningful, Too Confusing
The average cost-per-click advertisers pay for Google ads has been declining year-over-year since the fourth quarter of 2011. The rise of mobile has long been seen as the driving force behind the declining average cost-per-click (CPC) — a glut of new ad inventory coupled with the fact that many advertisers often discount the value of […]
The Big Ask Of 2012: Do You Search For Team Kstew Or Rpatz?
Ask.com’s 100 million users remain almost as loyal as Twihards, prompting us to ask if searchers are on Team Jeeves or Team Diller when putting in their queries. For the 2012 installment of the series in hot searches, Ask added a new twist to the searcher saga, layering in a thicker plot and seeking a […]
SearchCap: The Day In Search, November 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Auto Industry Benefiting From Growth In Mobile Search Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. This underscores why it is critical for auto […]
French Court Fines Google $660,000 Because Google Maps Is Free
Google faces a $660,000 fine after a French court ruling that the company is abusing its dominant position in mapping by making Google Maps free. According to The Economic Times, the French commercial court “upheld an unfair competition complaint lodged by Bottin Cartographes against Google France and its parent company Google Inc. for providing free […]
SearchCap: The Day In Search, August 22, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Dominates Online Video, In Hunt For Hulu By unique viewer count (per comScore) YouTube is more than two and a half times the size of the next largest US video […]
Belgium Launches Investigation Of Google WiFi Data Collection
While some countries have already completed their investigations, Belgium is just now launching a probe into Google’s collection of Wifi data over unsecured WiFi networks. According to the Flemish newspaper De Morgen, Belgian data protection officials believe Google is guilty of a “flagrant violation of privacy protection laws.” A Bloomberg report says the Belgian privacy […]
SEM Lessons From The Fall Of The Berlin Wall
Twenty years ago the fall of the Berlin Wall didn't just change politics in Europe—it changed Europeans behavior. To this day we work and search differently because of fall of the wall, and there are valuable lessons for search marketers in examining in examining this historic event.
SearchCap: The Day In Search, May 22, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Helping Newspapers Sell More Ads Online Here’s a change of pace: Some newspapers are making money online and crediting a search engine with making it happen. AdAge writes about the […]
SearchCap: The Day In Search, April 28, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, October 7, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SEO & SEM Outside The U.S.—Tips & Advice
As many SEO/SEM professionals already know, marketing to people outside of the United States presents many challenges. Search usability is quite different due to language nuances, variations in color psychology, and allocation of screen real estate, among other things. Where are the best places for a search engine optimizer or a Web developer to place […]
Google To Build Data Center In Belgium
Google reportedly to build data center in Belgium from MarketWatch reports that Google is going to spend 250 million EUROs (about $341 million US) on a data center in Belgium.
News Search + Personalization + Social Media = Wikio
Wikio is a relatively new startup that blends articles from major news web sites and blogs with commentary and tags from Wikio users. It also offers powerful search and customization options that go beyond what you find at most other “media harvesting” sites on the web. Google News offers personalization, but doesn’t let you choose […]