Meta cuts political ads across the EU
Meta’s EU-wide suspension of political and social issue ads will reshape how advertisers engage voters and advocate under new rules.
Meta’s EU-wide suspension of political and social issue ads will reshape how advertisers engage voters and advocate under new rules.
Redirect chains and loops slow sites and hurt rankings. Learn what causes “too many redirects,” how to fix errors, and best practices for clean redirects.
Meta’s new no-ads subscription in the UK could shrink ad reach and force advertisers to rethink targeting and budget strategies.
YMYL content affects lives and finances—so Google holds it to higher standards. Learn what qualifies as YMYL and how to meet E-E-A-T expectations.
Google may be forced to divest its ad-tech business, but Google will appeal.
Discover how Google's Knowledge Graph works, why it matters for SEO, and how to optimize your content and entities for enhanced search visibility and authority.
Advertisers must update API and script workflows by Sept. 3 to avoid campaign disruptions under new EU political ad rules.
Advertisers targeting EU audiences must brace for sweeping new political ad limits and mandatory self-declaration – or risk losing access.
Advertisers are losing conversions and targeting power as Google enforces strict consent compliance, cutting off key ad performance signals.
While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up.
The EU is concerned that Google’s AI Overviews misuse publisher content without consent, harming competition and threatening the viability of independent journalism.
Search marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit.
Google's latest proposal to EU regulators could reshape how search results are displayed, with potential ripple effects for advertisers across key verticals.
AI Overviews are pushing paid ads out of sight. Adthena analyzed 10 million SERPs to show where brands are losing ground and how fast.
UK's Competition and Markets Authority are eyeing tighter control of Google, a move that could reshape how advertisers reach users in search.
This new feature acts like a privacy compliance scorecard, giving at best Excellent and at worst Urgent scores of your Consent Mode setup.
Microsoft Advertising's latest updates bring smarter reporting, more flexible campaign controls, and streamlined cross-platform tools.
AI search is booming, but mainly on desktop. Mobile users remain an untapped opportunity, especially in ecommerce, new data reveals.
AI tools like ChatGPT are growing, but Google still dominates. YouTube is the a destination and more clicks stay within Google’s ecosystem.
Discover how AI is revolutionizing SEO — from smarter keyword research to automated content strategies. Learn what AI SEO is and how it boosts rankings and results.
The lawsuits by EU rivals may force major changes to Google's shopping and comparison queries and ad visibility.
Google is facing a new $3.3 billion antitrust lawsuit in Italy as it settles a $1.4 billion privacy settlement in Texas.
A break up of Google’s ad tech business could reshape how advertisers reach audiences online, potentially disrupting the ad buying process.
While ChatGPT Search grew from 11.2 million to 41.3 million "recipients," it is still dwarfed by Google Search.
Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and real-world insights.
Now AI Overviews are available in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.
The EU's charges against Google for search bias under the DMA could reshape online competition, impacting the future of search marketing.
Google's decision to allow fingerprinting gives advertisers powerful cross-device tracking capabilities but raises privacy concerns.
Google hopes to appease regulators with this change, which prevents Google from preferencing its own products and services.
These are some of the most important PPC trends, changes, opportunities and challenges you need to be ready for in 2025.
The class action lawsuit accused Google of abusing its search dominance to harm consumers and stifle competition.
Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.
Google’s decision to halt political ads in the EU due to new transparency regulations will reshape how campaigns reach voters.
Discover the role, benefits and best practices of data in hyper-personalization – plus some real world examples.
LinkedIn expands its ad offerings with new video options and enhanced automated campaigns, streamlining the ad creation process for marketers.
The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.
Dive into the benefits, setup process and tips for running effective LinkedIn Message Ads that convert your leads into valuable connections.
$1.7 billion Google fine from the EU overturned, with the Court ruling that the European Commission failed to consider all relevant factors.
The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results.
Search marketers highlight uncertainties about long-term implications, potential market disruptions and challenges in determining penalties.