Google expands ways to reach new and returning app users and update in-app event tracking
New features help app developers and marketers work together better too.
Topic: Google
Apple accused of favoring its own properties in App Store results
Apple says it has now adjusted its algorithm to reduce the visibility of the company's apps in key categories.
Google shuts down Fetch As Google for mobile apps
Google begins removing app indexing features from within Google Search Console.
Google launches ‘In Apps,’ a way to find content within apps on Android phones
Somewhat similar to Apple's Spotlight, the new feature allows you to search your Android phone for content, as opposed to the web.
Google App for iOS gets AMP content & sports highlights in Now cards
Google says today's improvements for its IOS app with save users a combined 6.5 million hours this year.
Google My Business iOS app now lets business owners manage holiday & special hours
Google has updated the iOS version of their Google My Business app to let you set holiday hours, but the app seems to have frozen for me.
Searchmetrics study shows most apps are not utilizing Google App Indexing
While most top websites have apps, only 30% of those Android apps and 19% of those iOS apps have deployed App Indexing.
Google App Streaming Now Live For Many Apps Via Try Now Button
Google App Streaming is now live in the Android Google App search results. You can preview apps directly from the search results before downloading them.
Google Expands App Indexing To Find & Stream App-Only Content
Google is now experimenting with nine Android apps to surface their app only content in the mobile search results. This is a huge step for apps and Google search.
Google Search App & Chrome Now Serving Up App Content Directly In Search Results On iOS Devices
A handful of apps, including HuffPo, OpenTable, Pinterest and YouTube, will now appear in Google search results on iPads and iPhones.
For Google, Apps Are First-Class Citizens, So Take Advantage!
Contributor Ian Sefferman discusses how you can help users to discover and re-engage with your app via Google search.
Google Now Adds 70 New Apps, Including Zipcar & Restaurant Bill Pay Via OpenTable
Google's predictive search agent gets new apps that will remind you to exercise or allow you to pay your restaurant bill, plus more.
In-App Search: Great Idea, Not So Great Experience
Google, Facebook and others are trying to bring the world of internet-style “deep linking” to apps. Google is indexing in-app links from Android in a bid to keep search relevant in a mobile world now dominated by apps. Facebook recently touted gains that its open-source App Link program has made. Now an independent search app […]
New: Google My Business iOS & Android Apps
Google announced they have released a mobile app for the new Google My Business. In summary, Google My Business is the new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. The apps were released for iOS and Android and enable business owners with […]
Google Sees Deeper App Content As Key To Mobile Usage
Google is the dominant mobile search engine with nearly 90 percent of the market in the US and an even greater share internationally. The problem is that search engines aren’t used as often in mobile. Large volumes of content are consumed in apps. Google is trying to address that challenge by indexing more app-based content, including […]
Quixey Offering Deeper Search Results Inside Mobile Apps
Quixey, which describes itself as a search engine for apps rather than an alternative app store, has announced deeper “functional search” within apps. Previously, Quixey allowed app discovery by keyword or category, delivering users to the “front door” of relevant apps. Now, Quixey will surface information that “lives inside of apps.” Quixey offers web-based app search […]
Google Search App With Google Now Breaks Into iTunes Top 10
When Google first released its updated Google Search app last October, it never made the iTunes top ten and, last week, wasn’t even in the top 100. But the addition of Google Now helped the app make the top ten in less than a week. Google relaunched its app last October with Siri-like voice recognition […]
Will Mobile Apps Be Google’s Undoing? (Hint: No)
The New York Times offers an interesting story about Google and the competitive landscape of mobile. The headline is “As Web Search Goes Mobile, Competitors Chip at Google’s Lead.” The central idea of the article is that while Google is used on the PC equally to discover information and to navigate to specific sites, on smartphones […]
Mobile App API As A Future Ranking Factor In Mobile Search Results
Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs instead of mobile websites in the future. API means Application Programming Interface which allows software, including websites and mobile apps, to provide direct integration based on functions permitted by the API. Websites and mobile apps use APIs predominantly to share content […]
Quixey: A Search Engine For The Apps Era
Are apps just websites in another form? Are they another way to package and sell software? Are they a successor to the “open web.” Regardless of where you stand on the issue, the app has made its mark and doesn’t appear to be going away any time soon. Many have lamented the rise of apps […]
New comScore Study Suggests 50 Percent Of Local-Mobile Search Happening In Apps
Localeze, 15 Miles and comScore released findings from their 5th Local Search Study. The survey of 4,000 US adults (together with behavioral data) documents how consumers search for and find local business information across digital platforms. It’s a pretty comprehensive study and there are a great many interesting pieces of data, some of which I’ve […]
Google Mobile iPhone App Gets Overhaul, Becomes Google Search App
Goodbye Google Mobile App for iPhone. Hello Google Search App. A new version of the Google app is now available for the iPhone, and this isn’t just a minor feature update — it’s a pretty comprehensive overhaul of the app’s look and functionality. It begins with the app’s “home” page (for lack of a better […]
Google Dominates Top Free iPhone Apps In iTunes
Apple has created a page on iTunes for the top app downloads of all time within the App Store. One of those categories includes the top downloaded apps within the free app category. Of the top ten free iPhone apps, two of them are from Google. Yes, Google is dominating the App Store with the […]
Google Places Gets Its Own iPhone App
There’s a Maps app on your iPhone, a Google Mobile app that includes access to Google Maps, and now there’s a third option for Google-based local search and discovery: a dedicated Google Places app. It’s just announced today and is already available in the iPhone’s app store. The app seems to focus more on the […]
Mobile Apps: Search By Another Name
Responding to Apple CEO Steve Jobs’ declaration that on mobile devices “search hasn’t happened,” we’ve now written several times about how mobile apps of various sorts are essentially search by another name. Just to refresh your memory, here’s Jobs making that statement in April of this year: [youtube]https://www.youtube.com/watch?v=YuQWPGTBVE4&feature=player_embedded[/youtube] The specific app he references (in case […]
Google Mobile Search Delivers App Downloads
For some time Google PC search has indexed links to iTunes enabling users to click through and directly review or download mobile apps. Now Google is doing something similar in mobile search by putting links to mobile apps and related information at the top of results. Clicking the associated link (see below) takes users directly […]
Google Apps Marketplace Opens For B2Business
Taking a page from Salesforce.com, last night Google formally launched the anticipated Google Apps Marketplace at its “Campfire One” developer event. In short it allows companies and developers to gain access and sell into Google’s “2 million businesses and 25 million Google Apps users.” The marketplace launches with 50 partners including Intuit and competitor Zoho. […]