SearchCap: The Day In Search, July 6, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Effectively Managing Multilingual Content Segmentation
No, this is not another top-level domain vs. sub domain article but one that goes more to a deeper problem global companies are having with a haphazard approach to their local language content management. I have seen far too many global companies large and small cobble together local language sites that make Frankenstein look […]
- Why Google Should Ban Its Own Help Pages — But Also Shouldn’t
Google takes pride in showing how it will enforce its anti-spam rules even against itself, but apparently there’s a limit to how far it will go. Google is declining to ban many of its own help pages that were published in violation of its webmaster guidelines. That’s wrong for the reasons has Google’s stated. But […]
- How To Use Social Media Monitoring Tools To Gauge Offline Marketing Efforts
It often seems like a rare occasion when offline marketing efforts blend with social media. One of the best ways to use social media to aid offline efforts is to gauge the public’s perception with social media monitoring tools. By using monitoring tools, companies can monitor public opinion about a specific offline campaign.
Probably one of […] - Don’t Be A One-Dimensional Link Builder
I’m currently reading a novel that many people rave about, but it’s not really my thing. My least favorite book ever is One Hundred Years of Solitude. I despise U2 and thought Shakespeare in Love was the most laughable piece of crap I’ve ever seen. I think Hall and Oates’ “Private Eyes” is one of […]
- Workshops Added to SMX East Program – SEO, PPC, Google Analytics & In-house SEO
Agenda development is in full swing for Search Marketing Expo – SMX East, featuring more than 50 cutting edge SEO, PPC, and social media marketing sessions.
Want more? We’ve just added four comprehensive workshops conducted by leading internet and search marketing experts on October 7th. Choose from:Getting Killer ROI from Paid Search: This workshop […]
- Google Testing Maps In Top Right AdWords Spot
Google is testing a new map placement for local results. The old placement was in the organic, left hand side, listings, where Google would stick a map for local intent queries. Some are reporting seeing a similar map moved from the organic side to the paid search side, above where the AdWords ads […]
- Yolink Goes After Publishers With Search Preview Tool
There have been many search “preview” tools, plug-ins and add-ons that try and give users a peek at what’s behind a link on a SERP. Their objective is to circumvent the click and enable people to more quickly get to desired information. Almost all of these tools have failed to deliver on the promise of […]
Search News From Around The Web:
Applications & Portal Features
- Google Seeking Developers to Make Wave-Based Forum, Read/Write Web
- Introducing The Upshot, Yahoo! News
Business Issues
- MySpace Ads Up for Grabs, Wall Street Journal
- Regulators Prepare to Dig Into Google-ITA Deal, New York Times
- Yahoo To Internally Announce New Product Strategy This Month, TechCrunch
Local, Maps & Mobile
- Infogroup Offers Local Search Submission, Small Business SEM
- An Image of Jesus Christ Found on Google Maps, Digital Inspiration
- Apple responds on iTunes fraud, vaguely confirms said fraud, Engadget
- Apple Studies User Downloads to Hone Mobile Ads, Take on Google, BusinessWeek
- Digitized Maps: The David Rumsey Historical Map Collection Adds 564 New Maps, ResourceShelf
- MapQuest 4 Mobile iPhone Adds Spoken Street Names and Supports iOS 4, MapQuest Blog
- The Power of Local Mobile Search [infographic], OrangeSoda Blog
Link Building
- 5 Dirty Words in Link Building, Search Engine Journal
- Where Is Your Link Army Hiding?, Search Engine Journal
- 5 Favorite Link Building Tools [SEO Tools, The SEO Scoop
- Buying Links to Third Party Websites, Michael Gray
- Why No One is Linking to You, Search Engine Watch
- Would You Buy a Link From Link Brokers Like Text Link Ads?, Search Engine Roundtable
Paid Search & Contextual
- Yahoo Guns For Facebook’s Growing Games Revenue, San Francisco Chronicle
- AdSense Facts & Fiction Part IV: Program policies, Inside AdSense
- Optimizing Your PPC Campaigns for Summer, PPC Hero
- Preparing for the Transition to adCenter, Yahoo! Search Marketing Blog
Searching
- New Database: Finance: New York City: Checkbook NYC (Beta), ResourceShelf
- New Online Database: Ecolabelindex.com, Compare Green Certifications, ResourceShelf
- Secret Google Tricks: How to Search Smarter, PC World
SEM Industry
- Interview W/ Sebastian, of Sebastian’s Pamphlets, on Sphinn, seoroi.com
- Interview with Pam Foster, SEO Copywriting Certification graduate, SEO Copywriting
SEO & SEM
- Cloaking is good for you. Just ignore Bing’s/Google’s guidelines., sebastians-pamphlets.com
- Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 3), Search Engine Watch
- Facebook Like’s Impact on SEO, blueglass.com
- Handy SEO/SMO WordPress Plugins, Web Optimist
- How to Optimize Your Site for Search, inc.com
- Prioritize and Summarize – Final Step of the 8-Step SEO Strategy, SEOmoz
- Publishers Abusing Google’s DMCA Policy?, Search Engine Roundtable
- SEOs & Publishers Mock Yahoo For Discovering Search Trends For News Creation, Search Engine Roundtable
- Bing’s Categorized Search Results, SEO By The Sea
Social Media
- Employees Challenged To Crack Facebook Security, Succeed, TechCrunch
- How to Build a Kick Ass Social Media Marketing Plan, AIM Clear Blog
- Top Rankings for Facebook Pages, Search Engine Guide
- Foursquare Launches Location Layers – This is Big, Read/Write Web
- Foursquare takes a little of the fun out of the game, aboutfoursquare.com
- TweetUp Acquires Twidroid,, Forbes
- Why Your Brand Needs to Be on Foursquare, Mobile Marketing 2.0
Video, Music & Image Search
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- How To Get A Story To The Digg Front Page – I am sure many people know of the traffic-driving and link-buildling benefits that the efficient use of Digg can produce. In case you don’t know, in my case I have been able to drive from 600 to over 1.6 million pageviews and generate from 8 to over 700 editorially placed links pointing to sites that I have promoted to the Digg front page.
- Social Media Etiquette: 20 Dos and Don'ts to Avoid Looking Like an Ass – If you want to avoid coming across as a complete ass, getting yourself banned, or just being blacklisted by your network, here are 20 tips for social media etiquette you might want to keep in mind.
- 5 Dirty Words in Link Building – Seemingly innocuous words that make professional SEO's cringe. Open mouth, insert soap.
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