SearchCap: The Day In Search, August 22, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Is Google Analytics Integrating AdSense Metrics Into Reporting Tool?
  Amit Agarwal reports that Google Analytics will soon be adding Google AdSense data to the web analytics package. Amit managed to secure some screen shots of the AdSense related reports. The AdSense specific content seems to be found under the “Content” tab, and includes: (1) AdSense ad clicks per page…
• 
  Report: Verizon May Opt For Google To Provide Mobile Search Front
  Verizon, Google Close To Mobile Search Deal from the Wall Street Journal reports that Google and Verzion are close on a deal. The deal would make Google the default search provided for Verizon mobile devices. In the past, Verizon and other mobile carriers were reluctant to let Google or other…
• 
  Google AdWords Now With Real Time Quality Score, First Page Bid & More
  The Google AdWords blog announced three major changes happening to the AdWords marketplace. First, Google will now calculate the quality score of your keywords at the time of the search query. Second, Google has removed the “minimum bid” metric and replaced it with “first page bid.” Finally, Google will no…
• 
  Day Four: SES San Jose ’08 Recap
  Day four of the Search Engine Strategies San Jose show is now over, which concludes the show. If you missed our earlier recap, you can see them at days three, two, and one. Below is a recap of all the blog posts that I have found, covering the day’s sessions,…

Search News From Around The Web:

Review Items

Applications & Portal Features

• Export Google Notebooks, Google Operating System

Business Issues

• IAC Officially Breaks Up, Wall Street Journal
• Russian Advertising Market Up 20% in 1H 2008, Quintura blog

Local, Maps & Mobile

• Tip of the week: Shortcuts, Google LatLong
• Google Map Maker Now Available in 57 Countries, Search Engine Roundtable
• iPhone Earth App Available Now, Google Earth Blog
• New Gears Geolocation API powers mobile web sites, Official Google Mobile Blog

Link Building

• SEO Link Analysis 1.0.4, Yoast

SEM Industry

• Germans Greatest SEO Raps With ShoeMoney – Literally, ShoeMoney
• Google Dance 2008 Photos, Online Marketing Blog
• SES San Jose 2008 Wrap Up, Sheara Wilensky

SEO & SEM

• 3 Tools to Better Understand Search Results, Search Engine Journal
• Hey Google, I no longer have badware, Official Google Webmaster Central Blog
• Search Engines Extracting Table Data on the Web, SEO By The Sea
• 33 Website Success Metrics Instead of Rankings, Google PageRank and Traffic, SEOptimise
• 6 Tips for Aligning Your National, Local SEM Efforts, Search Engine Watch
• Can A Google Penalized Site Get All Of It’s Trust Back Quickly?, Search Engine Roundtable
• SES: Being Careful With Blogs, WebProNews
• SES: Fixing 404 Pages With Matt Cutts, WebProNews
• What Comes First, SEO or Site Development?, Elliot’s Blog

Social Media

• Facebook Launching "Engagement Ads", Is This New?, www.allfacebook.com
• Turning Up The Heat On Spam, Twitter Blog

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• 12 New Rules of Ecommerce: Hot dogs, Tanning and Sex on the Beach
• How to Get Included in Google News
• What Is Social Media?
• Domain Name Gaming: Tricking Engines and Annoying Searchers