SearchCap: The Day In Search, October 17, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Adds Local Content To Search Results Via SearchMonkeyYahoo has announced the addition of more local business content to their web search results thanks to Yahoo’s SearchMonkey program. Yahoo has turned […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.


From Search Engine Land:

  • Yahoo Adds Local Content To Search Results Via SearchMonkey
    Yahoo has announced the addition of more local business content to their web search results thanks to Yahoo’s SearchMonkey program. Yahoo has turned on the SearchMonkey applications for both Citysearch and Zagat; users don’t have to opt-in to see enhanced content from those sites — it’s now turned on by default for all users. In fact, […]
  • Google’s First Click Free Program For Web Content, Not Just News
    Google’s long had a “first click free” (FCF) program that allows news publishers to make their content accessible to search spiders, while requiring some users to login after viewing the content a second time. Earlier this year, Google said this was OK for web publishers to use and today, they’ve done a post more […]
  • Fall Fun: Viewing Cornfield Mazes Via Online Maps
    One of the unique seasonal activities to do this time of year is to make a trip out to a nearby farm and wander through mazes carved out of corn fields. Designers of these mazes often make them to form interesting pictures or written messages when seen from a bird’s-eye view. I’ve selected a handful […]
  • Search In Pictures: Buddy Guy At Yahoo, Google’s Beta Store & Yahoo Open Cupcakes
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. What is cooler than Buddy Guy performing at Yahoo Live? Tasty Yahoo Open Cupcakes: YouTube Balloons! Geek-factor: Google’s “Onsite Store” […]
  • Crucial Firefox Plugins For SEM Professionals; Put Google To Work To Meet CPA Goals
    Today’s news briefs: Google AdWords Editor update, Yahoo Search Marketing content upgrades, and upcoming features for Microsoft’s adCenter. An in-depth guide to some great Firefox plug-ins for search engine marketing professionals, followed up by the free tool of the week: Google’s Conversion Optimizer. Quick News Briefs Google Adwords: AdWords Editor 6.5 for Windows and […]
  • Google AdWords Finally Breaking Out Search Traffic From Partners
    The Google AdWords blog announced they have added a method to the AdWords console to break out search traffic between Google and search partners. Beforehand, you were only able to see a breakout between your content campaigns and search campaigns. Now, you can breakout your AdWords results based on your content campaigns, Google […]
  • Google Earnings Beat Expectations, Shares Climb
    Many Wall Street analysts and Google watchers were anticipating that Google might “come down to Earth” with its Q3 earnings today, given the turmoil in the US economy. But in fact the company soundly beat expectations and posted very healthy revenues, driven by Google’s dominance of the only strong segment of online advertising — search. Google […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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