SearchCap: The Day In Search, November 14, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling
  Nearly ten years after it began and eight years after Google was sued over it, Google’s program that scans books in order to make them searchable has been found legal. A judge found fair use, especially in that “Google Books does not supersede or supplant books because it is not a tool to be used to […]
• SMX Social Media Marketing Begins Next Wednesday In Las Vegas – Register Now!
  Master paid, earned, and owned social media marketing tactics. Attend Search Engine Land’s SMX Social Media Marketing conference in Las Vegas, November 20-21 for two days of tactic-rich sessions and invaluable networking. View the agenda. All Access, Boot Camp, & Workshop passes available. Join us – Register now !
• Google Claims Government Requests For User Information Have Increased Over 100% Since 2010
  Google released an updated Transparency Report today, claiming government requests for user information have increased more than 100 percent since it began posting transparency reports in 2010. According to Google, this is the eighth update to its transparency report in the last three years. Google said the climb in requests is in part a result […]
• Google Quietly Rolls-Out “In-Market Buyers” Targeting To Reach Imminent Purchasers
  Though it hasn’t been officially announced, Google has started rolling out a new targeting feature on the Google Display Network in AdWords called In-Market Buyers. Listed under Interest Categories, the new In-Market Buyers segments are designed to target visitors whose site visitation habits suggest they are in active-consideration mode and want to make a purchase. […]
• Getting A Better Read On The Value Of Smartphone Paid Search
  The increasing ubiquity of mobile devices has been a mixed blessing for paid search advertisers. On the one hand, most industry stats show smartphones and tablets driving nearly all Internet traffic growth, while volume from traditional desktop and laptop computers has begun to fade. But as more consumers have taken to using new devices for […]
• Google Now Adds TV, Movies, News Topics, Blog Posts, Waze Data, In Store Pick Up Reminders & More
  Google announced improvements to Google Now for Android users. The new update brings more Google Now cards to Android users including: Website update card can bring you things like the latest post so you’ll never miss a story. News topic card brings you fresh articles from the web on topics you care about. What to […]
• 3 Ways Competitive Analysis Can Help You Boost Rankings & Get Great Content Ideas
  I’ve noticed that many digital marketers tend to keep their heads down, laser-focused on their own site’s position in the SERPs. Some do so more by necessity than by choice, because budgets and headcount are limited, and there is more than enough to do in moving their own websites up the search rankings. Others do […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google Signs Another Huge Upfront Deal With Publicis Shops, Now Razorfish And DigitasLBi
• Pinterest Rolls Out New APIs To Showcase Top Pinned Items On Partner Websites
• Now, “Starring” Gmail Promotions Tab Ads Turns Them Into Standard Emails In Primary Tab
• Google Debuts ROI-Driven Display Targeting With “In-Market Buyers” In AdWords
• Here’s the Slide That Could Kill Responsive Design
• ChargeAds New Automated Solution Lets Publishers Build Storefronts On Top Of Existing Ad Platforms
• Report: REI Has Best Mobile Site Of Top 100 Retailers, Apple The Worst
• 5 Reasons QR Codes May Not Be As Dead As We Think
• Marketing Power Processes: Tracking Email To The Dollars
• How To Be Eternally Indispensable In Your Social Media Job
• Twitter’s Self Serve Ads Cross The Pond & Head North, Opening In The UK, Ireland & Canada
• Blurred (Time)lines: Google+ Cover Photos Now Frosted & Full Size
• Live @ SMX Social Media Marketing: Social Tools Super Session

Search News From Around The Web:

Industry

• A ‘Look Back’ With Jill Whalen, internetmarketingninjas.com

Local & Maps

• Announcing the New MapQuest Navigation App, MapQuest Blog
• Mapping the world’s deforestation over time, Google LatLong
• Street View floats into Venice, Official Blog

Link Building

• 4 Ways to Get Link Building Into Your Client’s DNA, Search Engine Watch

Searching

• Bing testing favicons in ads, like Google, allgoogletesting.blogspot.com
• Future SERP: A Glimpse at Google 2014, Moz
• Google Search for Android now does Siri-style conversational voice commands, Ars Technica
• Reference: New York City’s Dept. of Health Launches MenuStat, Nutrition Info For 66 National/Regional Restaurant Chains, LJ INFOdocket
• Save your flights and find them on all devices, Inside Search

SEO

• Google Hummingbird: Do We Need to Change our Approach to SEO?, Crazy Egg
• How I Increased My Search Engine Traffic by 13.15% in Just 30 Days Through Google’s In-Depth Articles, quicksprout.com
• How to build an internal content team: Do this, not that, SEO Copywriting
• Oh, you’re in local SEO? Do you need citations? We have’em., Vizion Interactive
• Why Obsessing Over One Keyword Could Sink Your Whole Site, Search Engine Watch

SEM / Paid Search

• Google Shopping Campaigns vs. PLA Campaigns – First Look, Clix Marketing PPC Blog
• Google Wants Feedback On Their AdWords Interface, Search Engine Roundtable
• Mastering PPC: Building Keyword Lists, SEER Interactive

Search Marketing

• Future Google, Bing, Yahoo Search Ads Will Combine PLAs, Text, Video, MediaPost
• Google Trends – The Marketing Insights Tool Powered By Google’s Own Data, Search Engine People
• Three Conversion Optimisation Techniques To Reduce Cost Per Conversion, koozai.com