Prabhakar Raghavan, Google’s head of search appoints new leads
Elizabeth Reid to lead core search experiences, Cathy Edwards to lead Apps, News Discover and Ecosystem efforts and Sissie Hsiao to lead Assistant.
Topic: Google Maps
Google’s latest Maps and GMB features up the ante for competing platforms; Wednesday’s daily brief
Plus, Neeva is in beta testing and Twitter's rumored community page feature.
Pickup and delivery attributes, indoor Live View and more AI-powered features are coming to Google Maps and GMB
Google is packing more features, many commerce-related, into Maps, helping the company maintain its position as the intermediary between our online and offline activities.
Video: Dan Toplitt, SVP, Head of US SEO at Reprise Digital, on enterprise SEO
We also spoke about Google My Business, Google Shopping and how far back we go even before Dan got into SEO.
Why the FTC didn’t sue Google in 2013; Wednesday’s daily brief
Plus, everything we know about FLoC, and some good ole marketing humor.
Google My Business releases tool to manage your reviews
Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion
Google tests displaying cost estimates in local search results
Google has confirmed the company is showing cost estimates from Homewyse for some local queries.
Google Hotel search showing free listings in results
Google opens the door to more hotels by offering free hotel listings, separate from paid results.
Google Search algorithm watching; Friday’s daily brief
Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications.
Google My Business report shows how people found your business
You can now see device and platform breakdown in your Google My Business performance reports.
Don’t lose sleep over the Page Experience Update and more; Friday’s daily brief
Wouldn't it be cool if Google told us when specific ranking factors were no longer being used?
Google updated metric boundaries for core web vitals in Search Console
You may see more green scores in your core web vitals report in Search Console.
6 tips to win local with paid search
Recent change in consumer behavior has put local search on the map.
Google My Business adds messaging to desktop interface
Businesses can now message with customers through their web browser, not just the mobile app.
Google might have to subsidize journalism, but not like this…; Wednesday’s daily brief
Plus, Microsoft is replacing CPC with eCPC by the end of April.
Google officially displays years in business in local pack
After several months of testing, Google has officially launched this new label that shows how many years your business has been in operation.
Google My Business launches new performance reporting
You can access these new reports within Google My Business under the insights section.
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
Google algorithm updates 2020 in review: Core updates, passage indexing and page experience
Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.
Google Maps local listing now showing web search results
As you scroll through the local listings in Google Maps, Google may show you web results at the bottom.
Even as more people shop online, searches for ‘available near me’ up over 100% vs. last year
Google's Reena Nadkarni explains what retailers can do to drive local sales.
Google: Page experience signals for ranking apply only to mobile
A new FAQ page answers questions about ranking, various site architectures, AMP and more.
Google expands local business message & map query analytics
Consumers will be able to message with businesses in more ways and businesses will be able to see more local insights.
Google adds more discovery to Google Maps with ‘community feed’
The new feed offers more opportunities for local business exposure.
Adthena launches granular local search insights solution
Local View offers brands and advertisers local search trend and market share data to inform bidding, targeting, ad copy and more.
Google Guaranteed badge starting to appear on Google Maps listings
Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads.
What to evaluate ahead of Google’s Page Experience update
The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the decision.
How to check Google search results for different locations
When doing SEO, make sure to focus on search results specific to your location -- this is where your true competitors are.
Hijacked Google My Business listings appear to be a growing problem
GMB listings phishing is on the increase. Google says it's aware of the problem but business owners must be vigilant.
Google Page Experience Update to launch May 2021 with new labels in search results
Google will highlight search results that have a great page experience.
Video: Mike Blumenthal on how to rank in Google Local
We also talked about the local SEO community and COVID's impact on local search.
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.
Video: Mike Blumenthal on review attribution in local search
Reviews can be used for a way to speak to your customers and as a competitive intelligence tool.
Google Ads turns 20: The most important trends and changes of the past 5 years
Looking back, we can see where the biggest trends in search (and beyond) are heading.
Video: Mike Blumenthal on Google Maps spam resource issues
Google invests a lot in Google Maps but maybe in the wrong areas?
Google Search gets deeper into the ‘real-world’ with Busyness, Duplex and AR in Maps
Building the data bridge between online and offline.
Google tests local ads in Maps auto-suggest results
A local ads shows up as you start typing.
Google: BERT now used on almost every English query
Google announced numerous improvements made to search over the year and some new features coming soon.
Google testing new ‘call history’ feature for Google My Business
The missed call log will remain available to businesses for 45 days.
Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features
Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more.