Facebook introduces Collaborative Ads for local delivery
Brands can use Collaborative Ads to reach high-intent shoppers while driving traffic and sales to their retail partners site, app or store.
Topic: Google Maps
Google prohibits incentivizing customers to remove or modify negative reviews
Now you can't offer incentives to ask people who left negative reviews to revise their reviews.
Google’s Search On event is on Sept. 28
Google's big search event will focus on how Google is transforming Search to help you make more sense of the world’s information.
Google Business Profile guidelines updated to include products
Product listings on Google Business Profile give advertisers and retailers a new way to promote in-store items.
Google updates Business Profile posts spam policies
The posts that do not comply with this guideline may be rejected and removed from Google Maps and Google Search.
Twitter launches Location Spotlight for all professional accounts
The new features lets local businesses display their address, hours and more information at the top of their Twitter profile.
Google adds Asian-owned attribute to business profiles
These labels can help some businesses with visibility and potentially increase conversions.
Google’s Local Services Ads platform has a problem with spam
Fake business names, virtual offices, multiple rankings... Google has a spam issue with LSAs and getting it fixed is easier said than done.
Google adds automated messaging through Business Profiles frequently asked questions
For small businesses, this can help reduce necessary resources to respond to customer questions in Google Search and Google Maps.
New searchable Instagram map gives visibility to local businesses
Instagram making it easier for users to discover restaurants, cafes, hotels and other local businesses.
Google My Business mobile app has stopped functioning forever
You can no longer use the app to make profile edits, communicate with customers and so on.
Google Maps adds new store location feature, Locator Plus, Reserve with Google integration, new analytics and more
The familiarity of these features might be welcomed by your website users but it might also make you more reliant on Google services.
Google adds LGBTQ+ owned attribute to business profiles
These labels can help some businesses with visibility and potentially increase conversions.
Google introduces three new travel products for hotels
Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles.
Google multisearch to gain near me support
Soon you will be able to search by image for matches of places, stores or restaurants near you.
Google now allows virtual food brands to have Google Business Profiles
Google has updated its business profile guidelines to allow some delivery-only food brands.
Why SEO is a great investment, not just a cost
SEO, unlike SEM, is not an immediate growth channel. But with the right investment, big results will happen over time.
Business redressal complaint form adds option for ‘This business doesn’t exist’
You can now identify the content on Google Maps that you claim might lead to fraudulent activity by saying the business doesn't exist.
Is the Google Business Profile Manager going away for multi-locations businesses as well?
Previously Google said the Google Business Profile Manager will remain for larger businesses that manage multiple locations but maybe that is not true?
Google Business Profiles add new recycling attribute
This new attribute may help your business stand out from the competition in the Google local results.
General Marketing Tips Glossary
Do you know the difference between Dogfooding and Bootstrapping? What about B2D and B2E? Find out more about these general marketing ideas by using the below feature to search through our General Marketing Tips Glossary. This glossary is a bit different. It’s filled with niche ideas that don’t really belong anywhere specific – but which […]
3 ways Google Performance Max campaigns boost paid search in 2022
In this webinar, paid search experts show you how to boost your campaigns to deliver real business results.
Google Maps blocked 100 million abusive business profile edits in 2021
Less than 1% of the content viewed on Google Maps was fraudulent or abusive, Google said.
11 conspiracy theories about search, Google and Big Tech
From your phone is spying on you to Google manipulating ad auctions, here are some of the juiciest conspiracy theories.
Google Business Profiles new emergency help attributes for Ukraine support
Google also added hotel attributes to define if your hotel offers support to those displaced from Ukraine.
14 ways Google may evaluate E-A-T
Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T.
Google business profile reviews posting bugs should be resolved soon
Google has confirmed there was an issue with some reviews not posting and those reviews should be processed the end of this week.
Google’s free hotel booking links arrive on Search and Maps
The expanded capabilities may be good news for hotels, but not so much for online travel agencies.
Google may require double verification for some business profiles
Google updated its help documents to say that it may require you to verify your business with an additional method.
How to use Google Business Messages to talk to your customers
Google's Business Messages is one of the best ways to connect with your customers and future customers.
Google Search local pack’s map is now interactive
The new map lets you zoom, pan, hover and click to see more details on the map.
Google testing questions and answers in the Google Maps interface
This feature first launched in 2017 in the local panel and Google appears to be testing it in Google Maps.
Google dropping follow and welcome offers in local listings
Soon, you won't be able to follow local businesses in Google anymore.
Google launches Google Business Profiles calls API
Businesses can pull call history data from this API and into their CRM software.
Yelp introduces Keyword Boosting, rolls out Custom Location Targeting to all advertisers
Keyword Boosting may help local businesses achieve better campaign performance and reach higher intent audiences.
Google opens up about how Maps review moderation works
Google’s overview details why it might update its policies, how it enforces them and the role of machines and humans in content moderation.
Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far
Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms.
Google now lets you place products at the top of your local and Maps listing
Google Business Profiles now let's you mark a product as special to pop it to the top.
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.