Google to investigate disapproved and limited ad issues following policy update
Marketers claim the update has been implemented through automated checks that are excessively "overarching."
Topic: Google
Google will start phasing out third-party cookies in weeks with new feature
Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally.
Why brand mentions are the future of backlinks
Learn why Google's emphasis on entities makes brand visibility crucial for organic growth and how digital PR shapes the future of SEO.
Google Ads rolls out extra help for business operation verification
The guide outlines reasons for business operations verification failure.
Google on maximizing PMax results and preparing for SGE
Susie Vowinkel, Managing Director at Google Travel, discusses what we can expect from Google's AI solutions as we head into 2024.
Enterprise page speed optimization: Keys for effective collaboration
Learn to navigate the intricacies of web teams' tech stacks and performance budgets so you can craft effective page speed recommendations.
Key SEO trends for 2024
This new year will be the most exciting and dynamic time to be in SEO.
YouTube adds more formats for Video Reach Campaigns
VRCs now include in-feed and shorts ads, offering marketers a more diverse and effective approach for reaching their target audience.
9 interesting Google patents from 2023 and what they mean for SEO
Get insights into Google's latest search innovations by exploring key patents from 2023, covering query filters, user notebooks, and more.
Google Ads pilots conversions account level diagnostic tab
The new feature offers weekly updated data, allowing you to review your current measurement setup for better campaign performance.
Improve your Google Ads performance: 3 simple setting changes
Learn three quick setting changes to control your Google Ads spend on irrelevant clicks and impressions while improving campaign results.
GA4 ramps up Protected Audiences API rollout and adds enhanced conversions
Google Analytics is improving privacy features in anticipation of third-party cookie deprecation next year.
LinkedIn Ads in 2023: Trends, hits and gaps to be filled
LinkedIn seized 2023 with key platform upgrades for B2B advertisers including predictive audiences, revenue attribution reporting and more.
Google Analytics 4 rolls out new reports for linked 360 campaigns
GA4 now has reports for Search Ads 360, Campaign Manager 360, Display & Video 360, for easier data analysis.
X launches its ChatGPT rival: Grok
Unlike ChatGPT and Bard, Elon Musk's new chatbot can incorporate real-time knowledge into its responses.
Google November 2023 reviews update now done rolling out
This update will be the last time Google has confirmed a reviews update.
Google is rolling out programmatic bidding for limited ads
Publishers should seek legal advice before leveraging this feature as it involves the use of invalid traffic-only cookies.
Future-proof your SERP presence: 6 areas to focus on
Equip your SEO strategy for the age of AI-powered search with must-have content formats, optimization areas and performance KPIs.
GA4 updates explorations date range, data retention settings
Marketers will need to take action if the updates are likely to affect their Google Analytics accounts.
Google Ads gambling and games policy updated in Arkansas, Montana, New Jersey and New York
Google will start accepting and running Ads from some sports betting and lottery couriers, starting next week.
Analyze content publishing velocity with this Python script
Use it to uncover competitors' content patterns and identify SEO opportunities while benchmarking your efforts.
Google Ads updates Cryptocurrencies and related products policy
Advertisers will need to be certified and meet Google's specific requirements. The new policy takes effect in January 2024.
Google Merchant Center: Using product data to boost your retail efforts
Track top products, adjust pricing strategies and enhance your retail ROI using insights from Google Merchant Center.
Google advertisers can now opt out of Search Network
This news follows allegations in an Adalytics report about Google's ads appearing alongside potentially harmful content.
Google Gemini is here – and it’s already being tested in Search
Gemini, Google's multimodal AI model, will be added to Search and Ads next year. It has already reduced SGE response times.
Google Analytics 4 audiences are rolled out on Google Ads
GA4 has also introduced additional dimensions to its audience builder, segment builder, customer reports builder and data API.
Data providers: Google November 2023 core update was more volatile than the October 2023 core update
Keep in mind, the November 2023 Reviews update overlapped with this core update and is still rolling out.
How to create cross-functional SEO and PR teams for enterprises
Break down the silos between SEO and PR teams. Use this guide to set shared goals, create a unified strategy, test ideas and scale successes.
Google Search Console to stop reporting on product results search in performance reports
This e-commerce related search reporting will end next month, in January 2024, Google said.
How Google Search and ranking works, according to Google’s Pandu Nayak
Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google's Search results.
Google’s 2023 releases: A B2B marketer’s review
Google kept busy this year with a slate of releases. Here's what worked, what fell short, and what's still needed from a B2B perspective.
How to make your ecommerce content more helpful
Revamp your ecommerce content strategy with actionable tips on making your pages truly helpful through dynamic elements and UGC.
Google expands video requirements for “Video mode” where video must be main content of the page
If your video is not the primary part of the page, Google will not show your videos in search and within "Video mode" of Google Search.
Google Local Service Ads roll out impression share data
Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and optimization efforts.
Google officially drops Mobile Usability report, Mobile-Friendly Test tool and Mobile-Friendly Test API
We knew this was coming and now these Google mobile tools are no longer available.
ChatGPT turns one: How generative AI is revolutionizing PPC
In just one year, ChatGPT has unlocked transformative potential in PPC. Here's where we are with genAI and what's in store for the industry.
5 Excel and Google Sheets tricks every SEO should know
Crunching big marketing data? Brush up on tips for merging, analyzing, and visualizing Excel and Google Sheets files to extract key insights.
2024 B2B trends: 6 key areas for marketing success
Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts.
New Google Search vacation rental rich result
This new vacation rental structured data comes with new Search Console and Rich Results reports.
Google Merchant Center Next will soon support rules and supplemental feeds
Merchants needing access to these features should stick with the classic mode of GMC Next until Google invites them to migrate.