A/B testing mistakes PPC marketers make and how to fix them
Tired of PPC A/B tests that don't deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact.
Topic: Google
Google to cut thousands of search quality rater jobs after dropping contract with Appen
Appen says the termination notice goes into affect on March 19, 2024.
Google rolls out new Performance Max guide and updates several others
Google has made significant updates to its PMax documentation to help advertisers create better campaigns
404 pages: Best practices and examples from 50+ brands
Check out real-world examples and FAQs to help you create useful 404 pages that align with UX best practices.
PPC outlook: How advertisers can stay ahead in 2024
Here are key changes to measurement, bidding, creative and more that PPC advertisers must make in 2024 to stay ahead of disruptions.
Google issues urgent steps for advertisers running campaigns in the EU
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
SEO predictions: 5 things we can expect to see in 2024
SEO in 2024 demands adaptability. Master technical SEO, use AI for content wisely, adapt to rising costs, and hire the best talent.
Paid media success in 2024: A handy checklist
These items will help you refresh your PPC outlook, run valuable tests, examine ad settings, and find impactful growth opportunities.
Google SGE impact by industry and emerging features
Analysis of one billion queries across nine industries reveals healthcare is most impacted by SGE and four SGE features you need to know.
Ethical AI in SEO: Ensuring responsible implementation
As AI disrupts SEO, ethical risks emerge. Learn best practices for transparent AI use and the human role in automation.
Google shows off Circle to Search and new AI-multisearch experience
Google Search keeps getting more interactive with the user experience for searching.
Google updates data privacy policies for targeted ads in the EU
Brands and advertisers will begin to notice these changes in the coming weeks as they are implemented to adhere to the DMA.
Google to change European search results to show comparison sites
Some vertical search features may show up less in Europe, such as Google Flights.
Setting PPC goals: How to tailor KPIs and metrics for each funnel stage
Struggling to show ROI for your PPC campaigns? Here's how to set KPIs and metrics tied to business goals for each marketing funnel stage.
Google Ads lays off hundreds of staff amid support crisis
Despite complaints that support is at an all-time low, Google is planning to lay off employees from its advertising sales team.
Modern SEO: Packaging your brand and marketing for Google
Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines.
New research study asks if Google Search is getting worse
It seems more like a game of Whac-A-Mole, where the results get better, than worse, and then better as Google releases updates.
AI-enhanced YouTube marketing: Insights from 3 case studies
These case studies demonstrate what AI can and can't do to make your YouTube video ad campaigns more effective.
Want to set your 2024 SEO priorities? Run these GA4 reports
Use these 3 key GA4 reports to align your 2024 SEO strategy with business goals and identify optimization opportunities.
Google Ads support is at an ‘all-time low’ – we asked Google why
We reached out to Google to address your concerns regarding Google reps — here's how they're planning to fix the problem.
Google Business Profile performance insights: What you need to know
Learn how to access and understand your Google Business Profile's performance. See metrics for views, calls, directions, bookings, and more.
9 strategies for removing negative content from the web
Here are ways to remove webpages and online posts harmful to your brand – from privacy claims and copyright notices to legal measures.
Power up your marketing programs with Google Analytics 4
Incorporate a data strategy that will give you a complete view of your customers.
GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks
GPT-4 isn't the be-all for SEO automation. Compare its performance to Google Cloud's APIs for text analysis, content transformation and more.
The list of features being removed from Google Assistant
Google said these changes are to "focus on quality and reliability" but Google has also fired hundreds of employees with these changes.
How to leverage Google’s ‘About this result’ for SEO insights
Uncover powerful SEO insights from what Google says about your site and competitors and use them to boost E-E-A-T signals on and off-page.
Google Ads for lead gen: 9 tips to scale low-spending campaigns
Looking to elevate your Google Ads lead gen efforts? Here are nine levers that can boost your PPC campaigns toward significant growth.
How is your career and role changing? Take our survey
Please spare a few minutes to help us all understand what the past year meant for you and your search marketing career.
Google to update AdMob & AdSense Program Policies
Google is implementing a new policy to enhance its capability to provide high-quality, relevant information during "Sensitive Events."
Instacart rolls out off-platform Google Shopping ads for CPG partners
Advertisers use these ads to reach high-intent Google users and deliver products within an hour for an improved user experience.
Google is shutting down websites made with Business Profiles
Businesses wanting to maintain their online presence will need to rebuild their sites using an alternative platform.
Supercharge your SEO tool stack for 2024 with AI
Weave AI into your 2024 SEO strategy with this selection of tools for keyword research, competitor analysis, content creation and more.
Last call for Google Ads API v13
Developers using v13 must migrate to a newer version to ensure their ad campaign functionality remains unaffected.
Google Search home page broken on Android devices using Firefox
Google confirmed the issue some mobile users seeing a blank home page and is working on a fix.
Googlebot crawl rate tool is now gone
You can no longer set your desired crawl rate within Google Search Console.
How to link GA4 with Google Search Console
Combine the power of Google Analytics 4 and Google Search Console data for a deeper analysis of your site's organic search performance.
Google is allowing select sites to delay phase out of third-party cookies
Google is phasing out third-party cookies completely this fall, but some sites will be able to temporarily re-enable them until the year-end.
How AI will affect the future of search
Explore the transformative role of AI in search engines and discover how it will affect the future of search, shaping marketing strategies.
Google says search result snippets primarily come from page content, not other sources
Google removed references to rich results the snippet control help document.
94% of Google SGE links are different from organic search results, study finds
SGE showed for 86.8% of the keywords in this analysis. Overall, SGE showed about 10 links per answer, but only about four unique links.