Why a content gap analysis should be part of your SEO strategy
Learn how comparing your site content against competitors can help you find untapped keywords and areas to better meet user needs.
Topic: Google
9 SEO tactics for the holiday period
Here are tips to optimize your site for more organic visibility, website traffic and conversions this holiday season.
Google Merchant Center is removing 4 attribution models from conversion tracking
First-click, linear, time-decay, and position-based options will no longer be available.
Google will pay Canadian publishers $73m a year to keep news links in search
The search engine threatened to stop serving news in response to a new law forcing tech companies to pay for news content.
Using auction insights for better PPC competitor analysis
Learn to use Google and Microsoft auction insights for monitoring your competitive positioning in search results.
Google patent describes how the Search Generative Experience works
This may be the first and only patent Google has related to SGE.
Google Ads boss Jerry Dischler steps down
The tech giant is replacing Dischler after 15 years of service with Vidhya Srinivasan.
The rise of Google followership: Unlocking visibility on Google’s surfaces
Learn how Google is expanding into a surface ecosystem and why followership matters for brand visibility today and beyond.
Google Search Organization markup adds name, address, contact information, and other business identifiers
Google has updated the Search Console and Rich Results test reporting to support these new additions.
Google denies placing search ads on compromising websites
Major brands were reportedly given the impression that their campaigns were exclusively appearing on Google.com.
Google policy update will restrict consumer finance ad targeting
Enforcement begins in February, and violations may lead to warnings, followed by possible account suspensions.
Google November 2023 core update rollout is now complete
The fourth broad core algorithm update of 2023 is now done rolling out.
Google Bard can now answer questions about YouTube videos
Google is expanding Bard's capabilities to boost engagement on YouTube.
How to evolve an SEO strategy: Key elements to review
Keep your SEO strategy dynamic with regular refreshes. Check out areas to audit when updating your plan each year.
YouTube steps up roll out of Shorts ads
Marketers have reported seeing the solution on their accounts for the first time, with general availability expected within months.
Google Search now supports discussion forum and profile page structured data
Google can show these as rich results in Google Search and Google also added new Search Console reports.
Google is updating its Video publisher policy
The revised policy will impact all video inventory across AdSense, Ad Manager, and AdMob under the Google Publisher Policies.
Google tells ‘freaked out’ advertisers to ignore account suspension notification
A technical problem caused the email to be mistakenly sent to some marketers just hours before the Thanksgiving holiday.
Number of websites blocking Google-Extended jump 180%
The New York Times, Yelp and 22 Condé Nast properties are among those who have chosen to block Google-Extended so far.
Google Search Console was down today
You may be seeing a 500 error when trying to access the tool.
How to find high-potential keywords for SEO
High-potential keywords don’t come from keyword planners or SEO tools. They come from third parties. Here’s how to find them.
Googlebot crawl rate tool in Search Console is going away
The tool is going away on January 8, 2024 because Google says it is no longer useful.
Google’s 2023 Search quality rater guidelines update: Here’s what changed
The big focus of changes this year is around user intent and whether Google's search results meet the expectations of users.
Google Ads investigating issue impacting AdMob
Users are having trouble getting the latest AdMob data because some clicks are not showing up in the reports.
AI content creation: A beginner’s guide
See how AI is changing the game for SEO, plus get tips for balancing AI-assisted content production with quality standards.
Local SEO for new physical locations
Here's why and how to set up digital properties early to help maximize online visibility for brands opening new locations.
Google Search Console experience and enhancement reporting bug
Google is working on a fix, this has no impact on indexing or ranking.
Google Ads is updating Location asset requirements
The update will clarify which types of location assets are not allowed on Google Ads, helping advertisers understand restrictions more clearly.
Google Ads no longer supports Store Sales Direct
Google has removed Store Sales Direct (SSD) as a standalone product to simplify the overall Store Sales product.
Google shares automatically-created assets FAQ and marketers give their verdict
Ginny Marvin, Product Liaison at Google, has addressed some of the most asked questions she receives about ACA.
Google announces update to child and teen ad policy language
Google is revising the language in three child and teen ads policies to offer increased clarity and transparency.
Google adds small business filter to shopping search results
Google said it is "making it easy for U.S. shoppers to discover and shop at small businesses this weekend and beyond."
Apple pulls all ads from X amid antisemitic and far-right content concerns
The tech giant is the latest major advertiser to distance itself from X, following IBM's decision to pause advertising on the platform.
TikTok launches new tool to provide more insight into how ads drive conversions
Engaged View-through Attribution (EVTA) helps advertisers gauge the impact of engaged views on conversions.
How to ‘un-ruin’ the internet: The ultimate guide for SEOs
Amid unfair industry blame for the failings of the modern web, we aim to challenge stereotypes and spotlight real individuals in SEO.
How to integrate user-generated content into your SEO strategy
Learn how to harness UGC to boost your SEO, strategies to integrate it into your workflow, and tips to maximize value while minimizing risks.
Google admits to paying Apple 36% of Safari revenue – after witness lets figure slip
Google's lead lawyer "visibly cringed" when the exact figure was accidentally revealed during the federal antitrust trial.
Google updates search quality raters guidelines
It has been 11 months since the last update, here is what changed.
U.S. vs. Google antitrust trial: Everything you need to know
The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of Search.
How to use Bard to get ahead of Google algorithm updates
Here's how Bard's real-time insights and direct access to Google resources can help you navigate algorithm changes.