Google Search goes after fraudulent and manipulative DMCA takedown requests
The lawsuit alleges two men created over 65 Google accounts and submitted hundreds of thousands of fake DMCA takedown requests to remove competitors from the search results.
Topic: Google
Google rolls out new AI features in SGE to boost product visibility and conversions
The search engine is introducing three new capabilities within SGE, designed to improve the shopping experience.
Google Analytics 4 rolls out new Admin experience
The updated Admin page within GA4 has been redesigned to streamline administrative tasks for marketers.
Google testing new SGE ad format
The "You May Also Like" feature is presented as a carousel showcasing product titles, images, and the company name.
Microsoft rebrands Bing Chat as Copilot
Microsoft Bing will still provide a combined search and chat experience. It will now just be called Copilot instead of Bing Chat.
Google Search Console adds robots.txt report
Google has sunset the robots.txt tester.
Google Search ranking improvement aims to surface hidden gems
Google will surface personal insights and experiences from social media blog posts and forums. This is not an updated helpful content update.
Google launches new personal search experience with follow button and personalized ranking
Plus, perspectives is coming to desktop, content creators get more visibility and more.
Google Search tests Notes on search results
The notes feature is a labs experiment that you can turn on or off.
7 tips to create PPC text ads that are trustworthy and clickworthy
Your text ads should build trust, not set off alarm bells. Use these trust signals to make your PPC ads drive confidence and clicks.
Google Analytics 4 can now be integrated with Salesforce Marketing Cloud
For the first time, integration is accessible to both GA4 standard and 360 properties.
Google’s Florida update: 20 years since the SEO ‘volcanic eruption’
Dive into the 2003 Google algorithm update's seismic impact on SEO and its lasting effects on the industry.
Lifting the lid on Google’s black box to find growth
Proven tactics to uncover the blindspots: Performance Max, CPC inflation and affiliate growth.
Google says major changes coming to search rankings
Danny Sullivan, Google's Search Liaison, was quoted as saying that major changes are coming Google's search ranking algorithms.
Transformer architecture: An SEO’s guide
Explore the impact of transformers in natural language processing, what they're capable of and why they outperform traditional models.
Google adds reports for learning video rich results
The reports are within Google Search Console's performance report, where you filter by search appearance.
Meta Ads for ecommerce: 7 things to test and iterate
Running ecommerce campaigns on Facebook and Instagram? Here are seven key strategies for testing and iterating your way to success.
Top 5 SEO data pitfalls to avoid for accurate analysis and reporting
Flawed data assumptions lead to flawed optimization decisions. Learn to critically assess your SEO data to produce accurate insights.
No, ChatGPT isn’t stealing Google’s search market share
Any impact of ChatGPT on Google's search dominance is overblown at this point, as ChatGPT only has 2% of Google's monthly traffic.
Google updates policy to tackle abuse of its ad network
Advertisers are advised to review the updated policy to ensure your ads or listings do not violate the new rules.
How to navigate SEO in a multi-platform world
SEO today requires expertise in so much more than organic search. Explore the shifting role of SEOs and how to embrace the change.
How SEO experts improve the web and help search engines
SEO professionals can move beyond optimizing just for search engines and adopt a more holistic approach that prioritizes web standards.
Google SGE expands to 120 countries while adding new follow-up questions, AI translation help and more definitions
SGE now in more countries, more languages with more features.
YouTube’s ad blocker crackdown could be breaking EU privacy laws
Permitting the use of ad blockers could greatly affect both the platform's advertisers and the sign-ups for YouTube Premium.
Google releases November 2023 reviews update
This is the third reviews update of the year and the last reviews update Google will likely confirm.
Google page experience report updated in Search Console
Plus the good page experience search appearance filter from the Performance report has been removed.
GA4 exploration report: 3 ways to uncover website roadblocks
Turn your site’s roadblocks into opportunities for improvement. Unlock user experience insights and boost engagement with Google Analytics 4.
Offline conversion tracking: 7 best practices and testing strategies
Run better-targeted, higher-performing PPC ads using these seven must-dos when tracking offline conversions.
Microsoft patent on website and site content reliability scores for Bing Search ranking
Having a patent does not mean that Bing is using these techniques in Bing Search - but it is fun to read.
Google Performance Max adds new AI features
Advertisers in the U.S. will be able to use the tools to generate text and image assets for campaigns by the end of the year.
How to optimize your content for social: Facebook, Slack and X
Learn strategies for boosting your content's visibility and reach on social media channels, from Facebook to Slack.
Google rolls out new shopping features to boost conversions
Brands have several new opportunities to reach potential customers including a deals hub and a gift ideas page.
How Danny Sullivan shares SEO issues with Google’s Search team
Part of job of the Search Liaison at Google is to share feedback on how to improve search.
SEO through the Google SGE lens: What’s changing?
Find out where Search Generative Experience stands, its impact on user behavior, and the skills you need to capitalize on this paradigm shift.
12 SEO pitfalls to avoid during a website platform migration
Learn how to safeguard your website's SEO performance during a platform migration with these tips for a smooth transition.
Amazon Ads for lead generation: What advertisers need to know
Explore lead gen opportunities for non-Amazon sellers, leveraging Amazon's vast audience insights and targeting options.
Google launches new Ad Review Center for AdSense Ad Manager and AdMob
The platform features five major changes aimed at improving the user experience for advertisers.
Google Ads Editor version 2.5 rolls out with 16 new features
The new features have been designed to simplify the editing process, give advertisers more control and improve campaign performance.
7 must-see Google Search ranking documents in antitrust trial exhibits
Learn Google's three pillars of ranking, the important role of end user data – how people interact with search – and more.
Google November 2023 core update released
The reviews update will be switching to ongoing regular updates, which means Google will not be announcing future review updates.