Google search quality guidelines update emphasizes users of diverse backgrounds
Evaluators are reminded not to base ratings on personal viewpoints.
Topic: Google
Google extends optimization score to Display campaigns
Display-specific recommendations are also now available.
Package tracking on Google’s search results page is coming to more carriers
Shipping companies around the world can now opt into the early access program.
Google Search Console messages can now be viewed without leaving reports
Messages are also categorized by type.
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO
Is there ROI in international SEO? How do you build sites that rank after Google algorithm updates?
Google co-founders step down, Sundar Pichai to lead both Google and Alphabet
Page and Brin will remain as board members.
Genius sues Google and LyricFind for more than $50 million in damages
The company alleges breach of contract, unfair competition and lost ad revenue.
How to breathe fresh life into evergreen content (and get fresh traffic, too)
John Shehata discusses how to attract more visitors through consolidating and optimizing existing assets.
More EU antitrust heat for Google (and Facebook) over data collection
In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search.
Google confirms Nov. 2019 Local Search Update
Google added neural matching in local search, which is why many are seeing local ranking changes in the past month.
How to manage search terms in the new match type world
A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions.
Google cleans up [Christmas]
Some surprising ads are no longer appearing on the search result.
Video: Andrea Cruz Lopez on Google Ads expanding match types
Learn from a PPC expert on how to control your spend with the constant Google Ads changes.
Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success
Keep your cool this holiday weekend knowing your campaigns are in top shape.
Google Maps the dominant local search tool, followed by Facebook and Yelp
The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search.
Google Ads conversion reporting bug (mostly) fixed
Four reports remain impacted.
Nearly 60% prefer PC to smartphones for local search survey finds, but there’s a catch
There are material differences between user behaviors of different generations.
See the ‘top signals’ informing your Google Ads bidding strategies
Check out your bid strategy report to see some of the signals that are more or less likely to drive conversions in your bidding strategies.
Google search results eye candy: How users navigate search features and what it means for SEO
Search behaviors are changing as users "ping pong" their attention across search results pages.
Google Ads overreported conversions due to bug — working on a fix
Conversion reporting is affected between November 11 and November 20.
Paid search trends to watch for the 2019 holiday shopping season
Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch.
Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase SDK.
Google’s ‘Duplex on the web’ enables the Assistant to buy movie tickets for you
The move is part of a much larger strategy to host the transaction.
Google Search Console adds Product results filters to performance report
Google announced you can now drill deeper into how your product rich results are doing in search.
Preview your recipe results on Google Home Hub devices
Google has updated the rich results testing tool to preview recipes on smart displays using Google Assistant.
Image search click data dropped by Google Search Console
Between November 14 and 19th, Google said it lost image click data in the Search Console performance reports.
Google brings audio news aggregation to smart speakers, phones
The Google Assistant acts as a kind of algorithmic, news DJ.
Google testing car rental comparison ad unit in search results
Car rentals is Google Ads' latest travel services advertising initiative.
Bing says it has been applying BERT since April
The natural language processing capabilities are now applied to all Bing queries globally.
2020 SEO trends that will influence your work
Google is aiming to be the end destination of their users' journeys. This, more than anything, defines major SEO trends for 2020.
How to use new Google Ads Combined Audiences
Combine affinity, in-market, retargeting and other audiences to create personas for Search targeting.
Google Maps becomes more ‘social’ with Local Guides follow feature
Local Guides are part of the reason GMB and Maps are so successful.
Video: Learn more about John Mueller, webmaster trends analyst at Google
Do you love cheese? Well, John does.
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search
Search is complicated. The WSJ appeared set on seeing that complexity through a conspiratorial lens.
WSJ report about Google search manipulation gets a lot wrong
The media narrative has turned against big tech, and this is an example.
Google on building a better holiday omnichannel strategy
From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East.
A framework for SEO success with structured data
Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility.
Rand Fishkin on optimizing for and against Google
The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves.
Reviews platform GatherUp acquired by martech holding company ASG
Company run by local search veterans Mike Blumenthal and Aaron Weiche joins a larger portfolio of software companies.
Yes, you are making keyword research harder than it should be
Get better results and maximize your budget by keeping things simple.