Screaming Frog releases SEO Spider version 12.0
The update adds PageSpeed Insights API integration and auto-saves.
Topic: Google
Google begins testing Duplex internationally
Duplex will be powering automated calls to confirm holiday business hours in New Zealand.
Capture leads with Google Ads latest ad extension test
Optional webhooks allow lead data to flow directly to your CRM.
Google Ads now showing cart metrics for Shopping campaigns
See average cart size, cost of goods sold, gross profit and more for your campaigns.
A deeper look at Google Search Console Speed Reports
We got access to the experimental speed reports in Google Search Console.
Google Ads debuts ‘conversions by time’ reporting
The new columns report conversions on the days they occur instead of by ad click date.
Bing spotted showing domain sources in image carousels
The experimental image carousel shows page title and domain name.
The future of search begins with a ‘V’
Voice and visual search will ultimately become significant drivers of query volume beside text input.
Google may be having issues showing new content again
Not seeing your new and fresh content show up in Google News or Google Search? You are not alone.
There is hope after a site gets hit by a Google core update
Veteran SEOs Glenn Gabe and Lily Ray share their insights on Google's core algorithm updates.
Affinity audiences coming to Google Search campaigns
In-market audience seasonal event segments like Christmas are also rolling out for Search and YouTube campaigns.
Video: Dan Shure on Google core updates and podcasting
From a piano teacher to an SEO - how Dan's journey into the SEO space has not just changed his family's life.
Google readies new markup rules for European news publishers
The approach is a reaction to the EU Copyright Directive, to avoid paying licensing fees.
Google’s voice AI resonates in new Pixel Recorder app
Recorder identifies words, sounds, and produces a searchable transcript, even without an internet connection.
Amazon keeps chipping at Google’s search ad dominance
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research.
Restaurant app Tobiko goes old school by shunning user reviews
The app represents a return to the simplicity of expert reviews.
Location targeting available in Google Smart Shopping campaigns
Target and exclude locations in Smart Shopping campaigns.
When parsing ‘Googlespeak’ is a distraction
It's easy to get bogged down in every statement. This week was a good reminder to focus on the bigger picture.
Google showing mobile ‘search by photos’ option in selected local verticals
The new element appears to not have a fixed position but resides below the local pack, sometimes right below.
Google: Stick to structured data guidelines if you want the rich result
“Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured data,” Mueller said.
Bingbot goes evergreen
Bing will adopt Chromium-based Edge browser to run JavaScript and render pages.
If Google says H1s don’t matter for rankings, why should you use them? Here’s why
Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly.
With loss of Yahoo and image search, Google Shopping search partner traffic nosedives
While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season.
Video: Britney Muller Of Moz on Google’s feature snippets
Check out this interview literally behind the scenes at Mozcon.
Google’s solution to search results dominated by FAQ Schema
When FAQ Schema first launched, it was an exciting time for SEO. But the excitement soon turned to frustration (for some), with the guidelines for implementation being so broad they applied to just about any page on the web.
Google Search Console adds Video Enhancement, Video Appearances Performance reports
Google has new reports to help you with your videos in Google Search and Discover.
Microsoft Advertising will also deprecate accelerated delivery
The option to have ads delivered as early and often as possible will go away next month.
Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions - it can boost organic sales as well.
A eulogy for Mapquest
Once the dominant mapping site, the decline of Mapquest is a story of disruptive competition and corporate complacency.
Multiple H1s won’t get in the way of your SEO, Google says
Google still uses semantic headings to understand the context of different parts of your pages, though.
Google’s new take on Shopping goes live in U.S.
The new Google Shopping offers personalized recommendations. "Buy on Google" is featured prominently as the company responds to Amazon.
Google Ads’ switch to standard delivery starts Oct. 7 for Search, Shopping campaigns, shared budgets
An updated list of error codes for API clients and scripts is also available.
Google rolling out ‘Incognito Mode’ for Maps, activity data deletion via Assistant
These privacy controls promote trust and won't impact targeting and analytics.
Google Search Console adds Change of Address tool to new interface
The change of address tool should be around for the foreseeable future.
Google to update GoogleBot’s user agent
Make sure you are prepared for the new GoogleBot user agent, which launches this December.
Google Assistant in Chrome testing Duplex to help users buy movie tickets
The Assistant’s transaction-handling abilities take a step forward.
Shopify Marketing now integrates with Microsoft Advertising
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform.
Google Ads enables reporting across accounts in Report Editor
Unfortunately it's currently limited to Manager accounts with no more than 10 accounts.
In response to Google change, Yoast SEO will opt users into all snippet features by default
The change comes with versions 12.2, coming October 1.
Google Sept. 2019 Core Update ‘weaker’ than June core update
A detailed look at the early impact from the latest Google core update.