Make it easy for search engines to rank your website in 2020
Audit your website and check all the technical signals to understand how search engine algorithms are handling your content.
Topic: Google
A wishlist of improvements for Google My Business in 2020
Joy Hawkins shares the top 5 features she’d like Google My Business to update or change this year.
2020 will be the year to get our data right
A reliable data flow will help automation tools we started to use in past years do their jobs better.
Focus on E-A-T to avoid performance problems in 2020
Show Google that you're a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new year.
Automation layering is driving PPC so get onboard in 2020
This is the year to let the search engines perform the complicated tasks so PPC practitioners move back to the pilot’s seat to drive better results.
The big PPC shifts of 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in 2019.
The big list of Google My Business changes, upgrades and tests in 2019
The key GMB updates of 2019 with local experts’ perspective on what's most significant.
Bing revives its cashback program with Rebates
Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping.
The PPC changes that bugged and elated marketers most in 2019: An unscientific poll
Close variants changes and poor customer support topped the list of grievances this year.
Pro Tip: A look back at some notable tips from our Paid Search community in 2019
Here are 5 tips from our PPC community we think are worth a second look.
SEO year in review 2019: Zero-click searches, BERT, local spam and more
What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.
Pro Tip: A look back at some helpful tips from our SEO community in 2019
Here are 5 tips from our SEO community we think are worth a second look.
The 2019 search engine patents you need to know about
Bill Slawski of Go Fish Digital shared which patents topped his list this year.
Nine voice search stats to close out 2019
A look back at some of the year's key voice search and virtual assistant metrics.
Video: Matt Cutts, former head of Google web spam, on his days at Google, current work at US Digital Services
An old industry colleague and friend in the White House is working to improve government websites -- and is hiring.
Google Ads to end customer support via social Jan 1, 2020
Advertisers will be directed to the online form.
French regulator fines Google $166 million for ‘brutal’ ad suspensions
Google says it was protecting the French public from deceptive websites.
Google highlights fact-checking while Bing SERP found to be disinformation hotbed
There's still a long way to go to fix the fake-news problem, but even further for Bing according to a new Stanford report.
Bing partners with flight booking sites to bolster flight search offerings
The new flight search experience uses real-time data and direct integrations with airlines.
The big list of 2019 Google search algorithm updates
From core updates to BERT, here are the big algorithm changes that shook up search rankings in 2019.
Google Search Console Coverage report improves accuracy on indexed pages
"Index Coverage report can more accurately report on indexed pages," Google said.
Yandex, the big Russian search engine, releases Vega update
Yandex doubled the size of its index, made it faster and added human elements to search.
Why are you making PPC budgets so difficult?
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets.
Don’t know much about SEO: Survey finds business owners lack basic knowledge
A survey of almost 400 businesses uncovered uncertainty and confusion about the importance of SEO.
Discover Performance reports in Google Search Console just got fresher data
Publishers can now see Discover data that’s less than a day old.
Google now showing ‘request quotes’ button above local pack on mobile
Large button appears above 3-pack, connected to GMB messaging.
Bug in Google Search Console performance reports impact Google Discover reporting
The bug affected reporting between December 8 and December 13, 2019.
Bing to update BingBot’s user agent
BingBot is getting a new name, just like GoogleBot - are you ready?
Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones
The capability was introduced previously on Google Home and smart displays.
Google showing product availability markup in image search results
Image previews display the price, description and other relevant structured product data.
3 pitfalls of PPC experiments
Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations.
Google adding more news content to ‘top stories’ in search results
Users will now see multiple carousels of news stories.
Google now shows carousels of reviews on local business profiles
Reviews carousels surface when relevant to the query and the business has enough high quality reviews, a Google spokesperson confirmed.
Say hello to Google’s new Publisher Center
The interface is now the central hub for publishers to manage content across Google.
Pinterest Trends gives marketers a view of the top U.S. searches on the platform
The new tool provides data on search terms over the last 12 months, along with when those terms peaked.
Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates
Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found.
BERT is rolling out to Google search in over 70 languages
The algorithm was first introduced to search in October.
Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.
Google extends ‘Incognito Mode’ in Maps to iOS users
Bulk delete in Timeline is coming to Android next month.
TripAdvisor buys SinglePlatform to enhance services for restaurants
The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with Google.