Botify partnership with Microsoft brings real-time content indexing to Bing
Immediate indexing and more control over content are the benefits for publishers and site owners.
Topic: Google
What local SEOs should focus on in 2020
Four experts offer their top 3 recommendations for local search marketers.
Google’s SEO job description highlights importance of collaborating with multiple teams
You can apply to work at Google as an SEO -- no joke.
Video: Thom Craver at CBS Interactive on the importance of schema and a bit on Google News
Just because Thom is an SEO at a news agency, don't blame him for any bias you see in Google News.
Google to experiment with more desktop search changes after favicon/black ad label rollout
Expect more changes to how your search snippets in Google search are rendered on desktop.
Bridging SEO and web development: How to get developers on your side
Autodesk’s Jenny Jiang shares her approach to fostering a healthy, productive environment between SEOs and web developers.
Google Dataset Search is out of beta and adds new features
If you want to capitalize on this speciality search engine, make sure to add datasets schema where applicable.
Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search
Grehan also settles the long-running dispute over who coined the term search engine optimization.
Google removes ‘ads’ and ‘sponsored’ labels from flight search results
There will be no more referral fees from partners in flight search, as Google seeks to emphasize price and convenience in rankings.
Listings that earn featured snippets will not repeat on the first page of Google search
Google says it is 'decluttering' the first results page.
Google’s mobile-first indexing guide update emphasizes the same content across site versions
New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices.
Raising the stakes on product category pages
Aleyda Solis and Arsen Rabinovich discuss ways to make your category pages more competitive and adapt to inventory shifts.
Google will drop support for data-vocabulary.org structured data on April 6
Site owners will have to switch to schema.org markup to be eligible for rich results.
The latest data on the January 2020 Google core update
We asked several data providers for some more insights into the latest Google update.
OneSearch, Verizon Media’s new search engine, sounds awfully familiar
The privacy-focused search engine serves contextual ads and doesn’t use cookies for tracking.
Google Search Console unparsable structured data report data issue
No need to panic, the errors you may be seeing in Google Search Console might be related to a bug with Google and not an issue with your web site.
Google January 2020 core update almost done rolling out
Check your analytics and rankings to see how this latest core update impacted you or your clients.
Google rolls out organic ‘Popular Products’ listings in mobile search results
The listing are powered by product schema and retailer feeds submitted to Google Merchant Center.
Microsoft Advertising to deprecate average position after all
The change brings position reporting in line with Google Ads.
Google buys Pointy to bring SMB store inventory online
The company offers an elegant solution to the challenge of getting local merchant inventory into search results and ads.
Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions
See the projected impact of making bid or budget changes in your campaigns that use these smart bidding strategies.
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year long.
Google rolling out desktop search redesign with black “Ad” label, favicons for organic results
After several months of being live in the Google mobile results, Google has launched the new design on desktop.
Google January 2020 Core Update rolling out later today
Google has pre-announced yet another core update, keep an eye on your rankings -- it will begin rolling out soon.
Google’s ‘My Business Provider’ program replaces ‘Trusted Verifier’ for GMB outreach
But agencies, SEOs, and resellers are not eligible to become MBPs.
Google Rich Results testing tool now reports on unloadable embedded resources
Google's rich result test tool can now show external elements included by a page.
Video: William Álvarez on the importance of structured data and Google search
He also likes to give back to the SEO community by mentoring less experienced SEOs.
Yelp cracks down on ‘review rings’ as Google continues to see widespread mapspam
Will the problem of fake listings and reviews destroy trust in major platforms?
Google Ads testing custom dimensions to enable reporting based on your business structure
Group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy.
SMX Overtime: Managing Google My Business profiles, reviews and more
Local search expert Dan Leibson offers advice on how to manage GMB profiles and why it's important to implement a meaningful review system.
Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta
The on-site search product Microsoft Bing for Commerce is also becoming available to retailers.
DuckDuckGo, Info.com crowd out Bing in Google’s Android search options
The auction results are in: Bing will only appear in the UK, but DuckDuckGo and Info.com will be choices in all territories.
The dangers of misplaced third-party scripts
Most SEO tags like the title, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore them. Here's how you fix it.
Google handles reconsideration requests in batches
John Mueller said that the Google team goes through reconsideration requests in batches, so sometimes it can feel like there is a backlog.
Google’s John Mueller on intent research vs keyword research for 2020
Is Google all in on intent research versus keyword research for SEOs? Maybe not...
Google tests user comments for live TV shows
TV shows get the real-time user comments feature that has been working for sporting events in Google search.
Google working on fixing data in URL parameter tool
The legacy URL parameter tool in Google Search Console is having some issues, Google is aware and working on it.
Video: A.J. Ghergich on not chasing the Google algorithm and focusing on human intentions
From scaling your agency all the way to thinking about SEO in a deeper way - check out this interview.
SEOs must focus on intent research practices in 2020
It is more important than ever to update your research methods since the release of BERT and the evolution of natural language processing.
How verticalization and zero-click will impact local search in 2020
In the coming year it will be interesting to see how Google balances the priority of verticalization against the growing popularity of Google Maps as the first choice among searchers.