How to check why PPC performance changed
Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can help.
Topic: Google
SEMrush expands to Amazon with Sellerly for product page testing
The product detail page optimization testing tool is free for Amazon sellers.
These are the Google Ads reporting metrics still affected by May 2 bug
The company is still working to fully correct reporting for May 1 and 2.
Google updates Search Quality Evaluator Guidelines
The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page Quality.”
Google Ads unveils several fine-tuning controls for bidding strategies
Campaign-level conversions and a new smart bidding strategy are among the new features.
Google says image search referrals will not get new source URL (but forgets to tell us)
The company teases publishers with more traffic data and then retracts that offer.
The mobile, desktop split may have stabilized at roughly 60% – 40%
Hitwise found an average of 58.5% of searches were mobile, largely unchanged from two years ago.
The big picture: With multi-channel campaigns, Google aims to own the funnel
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.
“Trips” consolidates Google’s travel offerings
Enables advertisers and marketers to reach travelers on desktop and mobile.
Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more
Forecasts are calculated using historical campaign and auction data.
Google says no core update or infrastructure changes have occurred despite chatter
The company says the rumors are not legit - there was no major update to Google search recently.
Google brings personalized Shopping, local inventory and better checkout to U.S.
The redesign and new features aim to lure shoppers away from Amazon.
Google’s giant gallery ads for search are coming: What they are and how you’ll pay for them
Advertisers can feature up to eight images in gallery ads, Google's new mobile search ad format.
New native Discovery ad campaigns from Google monetize Discover feed for first time
Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people now use Discover monthly.
Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.
Train with Google and Microsoft, only at SMX Advanced
For over a decade, SMX® Advanced has proudly delivered an elite, unbiased, vendor-agnostic editorial program to thousands of search marketers from around the world. But we also know how important it is to learn first-hand from the search engines you trust with your rankings and advertising dollars. That’s why we’re thrilled to invite you to […]
I/O announcements have some applauding and others shaking their fists
Marketers continue to accuse Google of stealing their clicks.
User-generated content for SEO: The cost-benefit analysis you need
Understand the pros of UGC and precautions to make sure it helps, not hurts, your SEO efforts.
Google Ads store visits, store sales reporting data partially corrected
Google says it is making progress, but there are still days for which reporting is inaccurate.
New app rating formula headed to Google Play will favor newer reviews
Recent ratings will carry more weight to reflect the current state of your app.
Google to add support for higher quality images in search, swipe up images & 3D images
Google Images is often overlooked, but it can be a great source of traffic. Here are some new features coming to image search you should pay attention to.
Google now rolling out podcast results in search
Can you hear me now? Yes, Google is now showing podcast results in search.
Google teases Google Ads app, Local campaigns announcements ahead of Google Marketing Live next week
Google Marketing Live will be held May 14.
There’s a new Speed Report coming to Google Search Console
You can request beta access to this new speed report today.
Google confirms store visits, store sales reporting data incorrect from 4/28 on
The problem is tied to the Google Ads reporting bug identified on May 2.
Google Search adds support for FAQ and How-to structured data
Google now supports more structured data and adds two new enhancement reports within Google Search Console.
Google search bug has search suggestions crawling off the page
Google, that just looks ugly. Can you fix it?
Google Assistant moves from the cloud to the phone, now 10X faster
The faster Assistant will be available on Pixel phones 'later this year' and could become a major competitive advantage.
Google’s web crawler Googlebot now runs on the latest version of Chromium: Why that’s a good thing
Googlebot has been upgraded and should now be able to crawl more modern web sites with less of an issue.
IAB: U.S. search spend grew 19% in 2018, but its share of digital ad spend ticked down, again
Search remains the primary digital format, but video continues to see rapid spend growth.
Google announced updates to news in search, adds 3D support to search results and more
Breaking news from Google I/O on search related topics including Google top stories, AR and 3D objects, Google Lens, Google Assistant and Lens.
Google Search experiments with showing less relevant search results when requested
Google experiments with a message in search that reads, "Hmm... the results for your search don't seem very relevant."
You might start seeing Google Ads’ automated recommendations in more places
In a new test, recommendations show on related areas in the web UI.
Key local stats every marketer needs to know
Stop thinking of local as "plumbers and restaurants," it's really about trillions in annual consumer spending.
Google Ads reporting bug fix halfway there
Reporting for the full month of April is now correct.
Survey: More consumers trust accuracy of SMB websites over Google My Business
BrightLocal also found an overwhelming consumer preference for phone calls vs. other channels such as email and messaging.
Google launches new video series: SEO Mythbusting
The new video series from the Google Webmaster Trends Analyst team aims to clarify common misconceptions and answer pressing questions on SEO topics.
Sitelinks searchbox, logo enhancement and unparsable structured data report added to GSC
Check out these three new reporting goodies Google just added to Search Console.
Don’t rely on Google Ads reporting for Apr 30, May 1
Details are scant in an alert currently showing in the Google Ads UI.
Google bringing call intelligence and automation to SMBs, for $39 per month
The virtual agent builds upon existing technology and represents a new direction in local monetization for Google.