Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features
3D ads and a host of ad extensions are among the features Microsoft Advertising is testing.
Topic: Google
You can now automatically set your Google history to be deleted
Set it and forget it when it comes to deleting your search and location history on Google.
Local SEOs mixed, some peeved at idea of paying for Google My Business services
They recognized the logic – but many had strong criticisms.
Some April Google Search Console data lost, manual actions disappeared
Most of the reports are missing data during the de-indexing bug period.
Former Google CEO Eric Schmidt to leave Alphabet board of directors
He will remain with the compain the very limited role of 'technical advisor.'
Yoast adds image and video Schema with 11.1 update
The enhancements claim to make it easier to provide what search engines need to make sense of your videos.
Google Q1 revenues $36.3 billion but miss Wall Street expectations
Mobile search and YouTube drove revenue gains, but growth of paid clicks has declined when compared with earlier quarters.
Parallel tracking goes live for Google Ads display campaigns May 1
Stay tuned for the launch date of parallel tracking for video campaigns.
Google Search Console reports back on track after multi-week delay
You can finally now check your coverage and enhancement reports in Search Console after a three-week delay.
Google may decide to charge for Google My Business listings
If Google starts to charge for Google My Business listings it may introduce some issues for how Google defends their free/organic listings.
Bing Ads rebrands as Microsoft Advertising
The new name reflects a broader focus on ad inventory, data and targeting capabilities.
Google bug may select unrelated canonical URLs, could impact indexing
Breadcrumb trails on mobile may reflect unrelated URLs.
Younger users rely on snippets and knowledge panel, often don’t click, survey says
Yet 'position zero' doesn't always win says survey, which reveals relatively discerning users.
Google search spend growth slows as click volume rises, reports show
Mobile continues to fuel growth in click share and spend, and Shopping remains steady growth vehicle for retail spend.
App-marketer spending on Apple Search Ads Grew by 90% in less than a year
The data come from Kenshoo's Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend.
Google updates Custom Search mobile layout
Google’s Custom Search is presenting users with a new mobile layout. The features getting a refreshed look include the search box and refinements, thumbnails and pagination. The changes mostly affect mobile searchers but some of the updates have been extended to desktop as well. Why we should care Giving mobile users a fluid experience […]
New European Google local SERPs prompt users to ‘find results on’ other sites
Google appears to be trying to prevent a formal local search antitrust complaint.
Google confirms AJAX (i.e. XHR) calls consume crawl budget
One more thing to look at if you need to optimize your crawl budget for the most efficient Googlebot crawl of your pages.
Google starts showing more images in web search results
It might be time for you to focus a bit more on image SEO.
Google takes baby steps to monetize Google Assistant, Google Home
There's a multi-faceted revenue model starting to emerge.
New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns
Mobile app ratings will also soon be among the signals Google uses in automated bidding.
Searching for facts, directions, local businesses are top digital assistant use cases, says survey
Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year's survey from Microsoft.
Is link building dead? Depends on who you talk to
Some SEOs argue any form of proactive link building is a waste of time. Some say it should be apart of any SEO strategy. So which is it?
Google Posts can now highlight customer testimonials in some countries
Let your customers highlight your business with a new form of Google Posts.
AMP WordPress plugin now supports Stories
Latest update lets publishers create Stories without HTML, CSS or JavaScript experience.
Google to offer browser, search-app choices in Android Europe set-up flow
Users will be asked to choose from among five search and browser apps in randomized order.
Some cheers, a few sneers for Google’s URL solution for AMP
Solution addresses one of the most prominent AMP criticisms, but its implementation doesn’t come without controversy.
Google: Google News indexing bug has been resolved
Resolved: Google has resolved the issue with Google News not indexing some publisher's content.
Yoast offers revamped Schema markup with 11.0 update
The SEO plugin claims to fix Schema implementation and provide more context for search engines.
Google adds short names and URLs to Google My Business listings
The new feature has yet to be publicized by Google, but local guides like Mike Blumenthal report that it's already available to some verified business in Google My Business.
Google’s ‘Signed Exchange’ solution let’s publishers use their own URLs for AMP pages
Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process.
Google investigating a new indexing bug – this time with Google News
Oh no - another indexing related bug. But this one is limited to only a few Google News publishers.
Does Google owe us more than just an apology over de-indexing?
Do we deserve more transparency from Google? Do we deserve more then jut an apology?
SMX Overtime: Starting fresh with new match types and account structures
PPC expert Adam Seybold offers advice on how to use dynamic search ads and why first-party data is critical for SEM in 2019.
De-indexing bug hits Google Search Console reports, tools
Don't trust the Google Search Console coverage and enhancement reports, nor the URL inspection tool until Google fixes ongoing indexing bugs.
How to appear in local services listings in Google Assistant and Google Home
Company serving only pre-screened local providers in most major markets.
Smart speakers set to eclipse tablets globally by 2021
Commerce, advertising or something else: The smart speaker model hasn't been figured out.
Google spotted testing version of GoogleBot that can render more content
Google may be able to fully crawl more advanced and modern web apps sooner than you thought.
AMP to support custom JavaScript with amp-script
To be announced in more detail next week at the AMP Conference, Google is adding JavaScript support to AMP.
4% of the Google index hit by de-indexing bug, Moz data shows
Now that the Google de-indexing issue is resolved, how bad was it?