How a localized SEO campaign delivered global market share, lifted revenue
The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S.
Topic: Google
Google aims to make it easier for SMBs to start using its products
Google for Small Business launches with resources and product recommendations for small businesses.
How much should we care about voice search? It depends on target audience
A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.
Google adding features for advertisers to promote deals, drive in-store purchases
Local campaign updates, seasonality adjustments and more.
Searchmetrics: Google’s diversity update did impact search results
Here is another study on the Google diversity update that shows the update did help with diversity.
Using structured data to create a semantically enhanced web
At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use.
Google Search Console adds mobile-first indexing features
Google adds the date your site switched over to mobile-first indexing to Search Console reports.
How to spin a bad site migration into higher traffic and conversions
A look at Merkle's Search Engine Land Award-winning campaign to help a new client remedy replatforming problems, regain rankings and revenue.
Google deprecates social knowledge panel markup support
Be on the lookout for changes to your knowledge panels.
Yoast SEO 11.5 updates the mobile snippet preview
It replicates how your content is likely to appear in Google's mobile search results.
Yelp offering more paid profile upgrades for business owners
These new subscription products are part of broader push by the company to enable more business profile customization and generate new revenues.
SMX Advanced through the lens of a young SEO professional
Shahista Kassam shares her takeaway from the Seattle event: SEOs need to advocate their value while expanding their writing competencies and developer skills.
Google Search Console adds search within markup and copy with tweaking
Check out these two new features in Google Search Console.
Are Google knowledge panels with attributions on the rise — or not?
It's not clear, yet, if there's been any change in the way Google attributes and links to our content.
Millions of fake Google Maps listings hurt real business and consumers
Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid ads.
Google testing carousel of text ads on mobile
The format has proven successful with Shopping ads, but will users swipe through text ads?
SMXcast: Tactics to improve your YouTube video ad performance
Ashley Mo discusses how to run video and search ads together to increase conversions.
RSA editing comes to Google Ads app
Negative keyword management is also now available in the app.
Google My Business adds more branding tools, introduces searchable @shortnames
The top 5% of local businesses in each category will also be eligible for a new "Local Favorite" badge.
Google Ads portfolio bid strategy changes: Removing eCPC, average daily budget replacing target spend
The changes will start to take effect in July.
49% of all Google searches are no-click, study finds
However, organic search clicks outnumber paid nearly 12 to 1.
Moz: Google’s diversity update was pretty minor
According to Moz, Google has some more work to do to make the Google search results more diverse.
New edition of SEO success factors reinforces the importance of content
A theme that resounded in the SEO community during SMX Advanced in Seattle was that Google wants relevant, differentiated content above all else.
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both […]
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google's new customer journey for search.
Google to add attribution to licensed lyrics providers
Google responds to the allegations that it scraped Genius lyrics without paying for that content.
SMX Overtime: When to use automation to improve account performance
PPC expert Duane Brown answers questions from SMX Advanced about what works, and what doesn't, in smart shopping campaigns, automated bidding and third-party automation tools.
Google Search Console drops preferred domain setting
Make sure to watch your Google search results to see if this impacts the canonical URL Google shows in its search results.
8 free keyword research tools for SEO (that beat their paid alternatives)
Do you really need to pay a fortune to find the best SEO & PPC keywords for your business?
Google Search Console image search reporting bug June 5-7
Google Search Console had yet another data bug, this one impacted your image search traffic.
Google allegedly caught scraping lyrics from Genius
Lyrics site Genius used Morse code to catch Google 'red handed.'
Google launches new search menu with icons
After a few months of testing, Google is finally rolling out the new Google search bar interface.
Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’
It seems to be true even among brands and agencies that say the three outperform other platforms.
Is voice over-hyped? A new survey suggests lower adoption than previously thought
iPhones dominate usage, despite aggressive promotion of the Google Assistant.
Here’s how you align marketing strategy with your customer’s journey
SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion.
Google Maps displaying redirect notice alerts when users click on business website URLs
A bug within Google Maps may be resulting in traffic loss to company websites and locations.
Google tests showing weekly site visits in automated ad extension
The extension is further highlighted with a people icon.
Here’s the content Google aims to keep out of featured snippets
If you want to show in Google's featured snippets, be sure you're clear on the content policies for them.
Yoast SEO 11.4 adds FAQ structured data, UX improvements
The new FAQ structured data only works with the WordPress block editor.
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world
"I think that this is full of opportunities for PPC, but it's going to be different from what we've been doing for the past 10 years."