Google Merchant Center adds API support for product reviews
Merchants can now automate product review uploads and management through Google’s Merchant API.
Topic: Google
Google Ads rolls out AI video dubbing in Asset Studio
Google ads now allows select advertisers to localize video campaigns across 33 languages and locales without costly reshoots.
3 PPC priorities to focus on in 2027
As advertising platforms take more control of media buying, advertisers need to rethink what they can control
Why your highest-converting B2B landing page might be hurting your pipeline
A lower conversion rate can deliver better results when leads are more qualified. See how to measure lead quality beyond the form.
Google Ads’ Smart Bidding update appears to have ended bid suppression
New analysis suggests Google’s Aug. 17 Smart Bidding update is driving higher CPCs and lower IS for budget-limited campaigns.
Google Ads tests Product Value Optimization for AI bidding
Google Ads’ new beta lets advertisers adjust product values to steer automated bidding toward their most important inventory.
Google faces six years of court oversight in ad tech antitrust case
A judge says behavioral remedies can 'effectively pry open to competition' key ad markets through new access, data-sharing and conduct rules.
Ranking is only half the job: SEO for task completion
Learn why rankings alone fall short, how task completion boosts conversions, and why better UX can strengthen long-term search performance.
How to tell which Google Ads controls actually control anything
Some Google Ads settings are firm rules. Others are suggestions. Knowing the difference can prevent slow, invisible performance losses.
The SEO career playbook is dead. Good!
Still using 'years of experience' as your only trust signal? Don’t be surprised when your next experience is figuring out unemployment.
Google updates Search profiles with design update, lower subscriber requirements and single login
Good news for publishers, you can manage multiple profiles from one login.
3 GEO pillars: LLM readability, brand context, agentic commerce
Your next search competitor may be an AI's shortlist. GEO addresses what it takes to get cited, recommended, or selected by AI systems.
Google Ads is showing advertisers how their spending compares with peers
Google Ads’ new Spend Benchmarks report shows advertisers how their budgets and clicks compare with similar businesses
Google expands agentic commerce tools ahead of the holiday shopping rush
Google’s agentic commerce updates give advertisers new ways to boost AI visibility, engage shoppers and turn discovery into sales.
Your competitors’ negative reviews could improve your PPC ads
What customers complain about can reveal what they value. Use those insights to find stronger PPC messages to test.
SMX Now: Find the entity gaps holding back your content strategy
See how to audit entity recognition, uncover competitor advantages, and strengthen your brand's visibility. Join us for the next SMX Now.
9 ecommerce search trends that actually matter in 2027
Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data reveals.
Matt Van Wagner shares what’s changed, what disappeared and what PPC still gets wrong
Paid search veteran Matt Van Wagner reflects on 20 years of Google Ads, lost PPC tactics, rising automation and more
Gemini 3.8 Live powers Google Search Live
Google just released its Gemini 3.8 Live and 3.8 Live Extended Thinking models and 3.8 Live is now powering Search Live on the Google app.
Google Ads AI needs guardrails, not blind trust ft Mike Ryan
Mike Ryan shares lessons from AI Max mistakes, campaign over-segmentation and advertiser overreactions to Google Ads changes.
Google Chrome launches new metrics to measure ad-heavy websites
Chrome’s new ad metrics give advertisers more visibility into ad clutter, page quality and inventory value.
The follow-up query: Rethinking SEO for conversational search
A search can now become a chain of questions, comparisons, and decisions. Build content that supports what users ask next.
What happens before search strongly shapes the decision
Search can confirm a decision that was shaped before the query. Here’s where that influence comes from and what you can do.
Claude for SEO: 5 ways to automate repetitive work
Find out where Claude delivers the biggest time savings across SEO, from analyzing data and localizing content to maintaining websites.
3 ways to make AI safer in a live ad account
Automation layering techniques can be deployed to successfully make AI-driven PPC safer.
SEOquake: How to use the free Chrome extension for fast on-page SEO audits
SEOquake is Semrush's free Chrome extension for on-page SEO analysis. See what it shows, how to use it, and what's new in the rebuilt version.
How to build a meaningful AI search visibility dashboard
Struggling to get visibility into your AI search performance? Read our guide on how to build your own AI visibility dashboard and what metrics to include.
Why ChatGPT Ads deserve a place in your 2027 media plan
Cheap inventory and low competition make ChatGPT Ads worth testing. But Google’s distribution advantage may make it short-lived.
Google Business Profiles rolls out Collected Info
Google is giving business a way to review what information Google’s automated assistant pulled about their businesses.
The future of content isn’t writing. It’s thinking
SEO content is getting cheaper to produce, shifting value toward the ideas, expertise, judgment, and experience behind the words.
Google tests paying publishers for using its content in AI Mode, AI Overviews and Gemini
This is a Google Search Console feature named AI contribution and is being tested with a limited number of publishers.
Keyword seed selection for international SEO
International keyword research can make a market look empty when the seed misses local terms. Here’s how to find better entry points.
Google Analytics launches customizable Dashboards
Google Analytics has launched customizable Dashboards that bring key metrics and visualizations into one report.
Advertisers report Google Ads credits being revoked after spending
Advertisers report Google Ads promotional credits being invalidated after they’ve already spent budget to qualify for them.
Google Search Console Indexing report missing June data
This is impacting everyone, so it seems to be just a reporting issue and not an issue with your site's indexing performance within Google Search.
Google Ads data shows query length shift post-AI Mode
Longer, more specific searches are gaining impression and conversion share, while short queries continue to lose ground.
The availability heuristic: 7 ways Google Ads can steer your decisions
What gets your attention in Google Ads can influence where you spend, what you change, and how you judge performance. Here's what to watch.
What is visual content? 17 types that drive links, shares, and traffic
A complete guide to visual content marketing. Includes 17 types of visual content that you can try today.
Search everywhere optimization guide (+ free checklist)
Learn how Search Everywhere Optimization expands SEO beyond Google to build visibility, trust, and conversions across platforms like YouTube, Reddit, TikTok, Amazon, and AI search.
B2B content marketing: The ultimate guide
Complete guide to content marketing for B2B businesses. Includes lots of strategies, examples and mini case studies.